Poll: Nigerian mobile money awareness low

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
Poll: Nigerian mobile money awareness low

A poll released by NOI Polls Limited has revealed that almost 6 in 10 Nigerians (59%) are not aware of mobile money services and only 13% of those that are aware of mobile money have adopted it. Also, it was found that the overwhelming majority (93%) operate their mobile money account in connection with their bank accounts.

NOI’s Mobile Money Services Snap Poll, conducted last month, found that in general, mobile money users have had positive experiences indicating that it is easy to use, secure, saves cost and time; while about 7 in 10 (71%) non-users said they would consider using mobile money services in the future. These are the main findings from.

To determine the present rate of adoption and potential for the future, NOI asked respondents to the poll 10 specific questions. The first question sought to measure the awareness of Nigerians on Mobile Money services. Respondents were asked: Have you ever heard of Mobile Money services? In response to this question the majority overall (59%) are not aware of Mobile Money services, comparatively, 41% are aware of the services.

Analysis based on geo-political zones shows that the South-South (54%), South-West (46%) and the North-Central (43%) zones had the highest proportions of respondent that are knowledgeable of Mobile Money services.  Conversely, the North-East (70%), South-East (64%) and the North-West (63%) zones accounted for the highest proportions of respondents that did not have any knowledge of Mobile Money services.

Measuring the level of awareness based on age revealed that the age category with the highest number of respondents that are aware of Mobile Money services is 35-44 years (48%) of respondents. This is closely followed by respondents within the age category of 45-54 years (46%). The 65+ age group has the highest proportion of respondents (79%) that are not aware of it, closely followed by the 18-21 age group (78%).



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

iProcure delivers inputs to farmers’ doorsteps using ICTs

An innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers.  Read More

Telecel launches mobile insurance

Telecoms operator Telecel Zimbabwe is partnering with local insurance company, Zimnat Lion, to roll out a mobile insurance product that offers Telecel subscribers Funeral, Hospital and local and international Travel Cover through their Telecel lines.  Read More

Mobile context aware technology to revolutionise app economy

A new report from Juniper Research predicts that increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray. Read More

Airtel, Grameen Foundation, VAS2nets launch mobile health services

Ayo Stuffman, Maurice Newa, Seyi Ibidapo and David Hutchful Airtel Nigeria has partnered with Grameen Foundation and VAS2nets Technologies Ltd to unveil two innovative mobile health services dubbed Mobile Midwife and Dial-a-Doctor in an effort to reduce infant and maternal mortality rate in Nigeria. Read More

TXT Ghana supports the fight against Ebola

TXT Ghana and the Wireless Application Service Providers of Ghana (WASPAG) have donated to the Noguchi Memorial Institute for Medical Research, in support of efforts to provide adequate and rapid testing and diagnosis of the Ebola Virus Disease (EVD). Read More

TNM pays K19.9m with mobile insurance

Malawian mobile network service provider TNM has announced that it has paid a total of K19.9 million worth of claims to beneficiaries of TNM Moyo Cover, the operator’s on-mobile life insurance policy. Read More

DRC mobile banking faces challenges in remote areas

Isidore Monga is a civil servant whose salary, like millions others in the Democratic Republic of Congo (DRC), is now being paid via mobile banking. Read More

Orange, Bank of Africa to offer new mobile financial services in Africa

In the coming months, Bank of Africa and Orange Money customers will be able to transfer money directly from their Orange Money account to their BOA account and vice versa simply with their mobile. Read More

Over 20m airtime advances through Pasavute

Net1 Mobile Solutions in partnership with Supa Pesa, has serviced more than 20 million airtime advance requests for the advance airtime service Pasavute from Telekom Networks Malawi (TNM).  Read More

Smart wearables market to generate $53bn hardware revenues by 2019

iWatch New findings from Juniper Research revealed that the global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, compared to the $4.5 billion expected this year.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

iProcure delivers inputs to farmers’ doorsteps using ICTsiProcure delivers inputs to farmers’ doorsteps using ICTs

An innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers. 

COMPANY NEWS

Schneider Electric signs exclusive off-grid solar distribution agreement with Zimbabwean firm

Schneider Electric has announced the signing of an exclusive agreement with Samansco, a Zimbabwean renewable energy, back-up power and appropriate technology company.

SAP Innovation Helps The Global Fund Fight AIDS, TB and Malaria in Africa

Extending a longstanding partnership, SAP is a founding member of The Global Fund’s new Innovation Coalition to support disease prevention and treatment.