Poll: Nigerian mobile money awareness low
VALUE ADDED SERVICES| Sept. 3, 2013, 6:33 a.m.
A poll released by NOI Polls Limited has revealed that almost 6 in 10 Nigerians (59%) are not aware of mobile money services and only 13% of those that are aware of mobile money have adopted it. Also, it was found that the overwhelming majority (93%) operate their mobile money account in connection with their bank accounts.
NOI’s Mobile Money Services Snap Poll, conducted last month, found that in general, mobile money users have had positive experiences indicating that it is easy to use, secure, saves cost and time; while about 7 in 10 (71%) non-users said they would consider using mobile money services in the future. These are the main findings from.
To determine the present rate of adoption and potential for the future, NOI asked respondents to the poll 10 specific questions. The first question sought to measure the awareness of Nigerians on Mobile Money services. Respondents were asked: Have you ever heard of Mobile Money services? In response to this question the majority overall (59%) are not aware of Mobile Money services, comparatively, 41% are aware of the services.
Analysis based on geo-political zones shows that the South-South (54%), South-West (46%) and the North-Central (43%) zones had the highest proportions of respondent that are knowledgeable of Mobile Money services. Conversely, the North-East (70%), South-East (64%) and the North-West (63%) zones accounted for the highest proportions of respondents that did not have any knowledge of Mobile Money services.
Measuring the level of awareness based on age revealed that the age category with the highest number of respondents that are aware of Mobile Money services is 35-44 years (48%) of respondents. This is closely followed by respondents within the age category of 45-54 years (46%). The 65+ age group has the highest proportion of respondents (79%) that are not aware of it, closely followed by the 18-21 age group (78%).
MORE VALUE ADDED SERVICES NEWS
Dubai Bank launches M-SASA banking platform in KenyaKenya’s Dubai Bank and Rapid Communications, a telecommunications solution provider, have partnered to launch mobile banking system M-SASA. Read More
Angola creates awareness about E-Kwanza BAIA major marketing campaign is currently underway in Angola to create awareness about a mobile money service called E-Kwanza BAI, which was launched this month by the Banco Angolano de Investimentos (BAI, Angolan Bank of Investments). Read More
Orange, USAID join forces to boost mHealth innovations across AfricaThe U.S. Agency for International Development (USAID) and global telecommunications operator Orange have announced a new alliance to develop innovations in mobile health (mHealth) at the Global mHealth Forum in Washington, DC. Read More
WFP, World Vision look to digital to assist DRC refugeesMore than 1 100 households whose members fled the war in the east of the DRC have received financial assistance via mobile money from World Food Programme and its partner World Vision. Read More
Tanzania’s Safe Motherhood Text Messaging Service enters third yearSince its launch two years ago, 500,000 men and women accumulatively received 40 million informative safe motherhood messages and reminders through the Wazazi Nipendeni SMS service. Read More
2go racks up 2m monthly users on Android appMobile social network 2go has announced it has achieved over two million monthly users on its Android app just over a year after its launch. Read More
Airtel Money now largest financial service provider in DRCAirtel Money has hit the 1 million revenue-earning customers landmark in the Democratic Republic of Congo (DRC). Read More
MTN partners Tastee Fried Chicken to launch meal vouchersMTN Nigeria has extended partnership with a leader in the outdoor and quick service restaurant sector, Tastee Fried Chicken (TFC) with the launch of meal vouchers to increase its retail footprints and provide its products and services at all TFC outlets nationwide. Read More
Airtel, Facebook partner to give Kenyans free internet accessAirtel has officially launched a partnership with Facebook to offer the Internet.org app to its pre-paid and post-paid customers in Kenya. Read More
MTN launches cross-border remittance between Ivory Coast and BeninMTN Group today announced the launch of a mobile money cross-border remittance service between Ivory Coast and Benin, to further enable the cheaper and easier movement of money in the West Africa region. Read More
FEATURED STORYPWC: Optimism abounds but a bumpy journey ahead for some
PwC’s ‘Capital Projects & infrastructure in East Africa, Southern Africa and West Africa,’ report says infrastructure spend in the region is projected to reach $180bn per annum by 2025.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.