Poll: Nigerian mobile money awareness low
VALUE ADDED SERVICES| Sept. 3, 2013, 6:33 a.m.
A poll released by NOI Polls Limited has revealed that almost 6 in 10 Nigerians (59%) are not aware of mobile money services and only 13% of those that are aware of mobile money have adopted it. Also, it was found that the overwhelming majority (93%) operate their mobile money account in connection with their bank accounts.
NOI’s Mobile Money Services Snap Poll, conducted last month, found that in general, mobile money users have had positive experiences indicating that it is easy to use, secure, saves cost and time; while about 7 in 10 (71%) non-users said they would consider using mobile money services in the future. These are the main findings from.
To determine the present rate of adoption and potential for the future, NOI asked respondents to the poll 10 specific questions. The first question sought to measure the awareness of Nigerians on Mobile Money services. Respondents were asked: Have you ever heard of Mobile Money services? In response to this question the majority overall (59%) are not aware of Mobile Money services, comparatively, 41% are aware of the services.
Analysis based on geo-political zones shows that the South-South (54%), South-West (46%) and the North-Central (43%) zones had the highest proportions of respondent that are knowledgeable of Mobile Money services. Conversely, the North-East (70%), South-East (64%) and the North-West (63%) zones accounted for the highest proportions of respondents that did not have any knowledge of Mobile Money services.
Measuring the level of awareness based on age revealed that the age category with the highest number of respondents that are aware of Mobile Money services is 35-44 years (48%) of respondents. This is closely followed by respondents within the age category of 45-54 years (46%). The 65+ age group has the highest proportion of respondents (79%) that are not aware of it, closely followed by the 18-21 age group (78%).
MORE VALUE ADDED SERVICES NEWS
Tigo Tanzania announces free WhatsAppTigo Tanzania has announced free WhatsApp services for its 10 million users. Read More
Lock screen content delivery platform launched in NigeriaSliide Airtime today announced Nigeria as the launch market for its Sliide Airtime service which provides users with a new and innovative way to access content from their mobiles and simultaneously earn free airtime. Read More
Glo collaborates with 15 banks to launch new recharge codeGlobacom has partnered with fifteen leading banks to launch a unified short code for customers to purchase Glo airtime at any time from banks in the partnership. Read More
Airtel Ghana launches ‘love month’ promoAirtel Ghana has announced plans to celebrate and reward its cherished customers in February, the ‘love month’, through a Valentine Day promotion dubbed “In The Name of Love”. Read More
Safaricom launches M-PESA statements serviceSafaricom has announced a new service that allow M-PESA customers to access monthly statements free of charge via email. Read More
Ghanaian market catches up with mobile financial servicesThe usage of mobile financial services in Ghana is increasing rapidly, according to a survey conducted by CGAP. Read More
Viber Spreads Good Vibes in Africa with the introduction of public chatsViber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East. Read More
Bank starts year with new mobi appBancABC says their newly launched product, BancABCMobi, will allow more customers to use mobile banking solutions in this coming year and many more to come. Read More
Viber launches public chats in AfricaViber, a leading messaging and calling app with more than 664 million unique users worldwide, announced today that it has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East. Read More
Low interest asset financing platform officially launched in NigeriaA new online platform launched this week allows employees in Nigeria to obtain voucher loans to pay for a range of goods and services. Read More
FEATURED STORYViber Spreads Good Vibes in Africa with the introduction of public chats
Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East.
BEST READ NEWS
IN DEPTHPoised for greater heights – Roshi Motman, AfricaCom CEO of the Year Winner
Roshi Motman is not your average CEO. Since taking up the reins as the first female CEO of Tigo Ghana in 2014, she has led the Tigo brand through a remarkable transformation.
COMPANY NEWSArbor Networks maintains leadership in IHS Infonetics Report on DDoS prevention appliances
Arbor Networks was identified once again as the top supplier of DDoS mitigation appliances overall, as well as in the Carrier, Enterprise and Mobile market segments, according ...