Poll: Nigerian mobile money awareness low

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
Poll: Nigerian mobile money awareness low

A poll released by NOI Polls Limited has revealed that almost 6 in 10 Nigerians (59%) are not aware of mobile money services and only 13% of those that are aware of mobile money have adopted it. Also, it was found that the overwhelming majority (93%) operate their mobile money account in connection with their bank accounts.

NOI’s Mobile Money Services Snap Poll, conducted last month, found that in general, mobile money users have had positive experiences indicating that it is easy to use, secure, saves cost and time; while about 7 in 10 (71%) non-users said they would consider using mobile money services in the future. These are the main findings from.

To determine the present rate of adoption and potential for the future, NOI asked respondents to the poll 10 specific questions. The first question sought to measure the awareness of Nigerians on Mobile Money services. Respondents were asked: Have you ever heard of Mobile Money services? In response to this question the majority overall (59%) are not aware of Mobile Money services, comparatively, 41% are aware of the services.

Analysis based on geo-political zones shows that the South-South (54%), South-West (46%) and the North-Central (43%) zones had the highest proportions of respondent that are knowledgeable of Mobile Money services.  Conversely, the North-East (70%), South-East (64%) and the North-West (63%) zones accounted for the highest proportions of respondents that did not have any knowledge of Mobile Money services.

Measuring the level of awareness based on age revealed that the age category with the highest number of respondents that are aware of Mobile Money services is 35-44 years (48%) of respondents. This is closely followed by respondents within the age category of 45-54 years (46%). The 65+ age group has the highest proportion of respondents (79%) that are not aware of it, closely followed by the 18-21 age group (78%).



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

GTBank, Etisalat partnership marries innovation, creativity

Etisalat Nigeria says its partnership with GTBank is a marriage of innovation and creativity, adding that it will help promote the financial inclusion drive of the federal government of Nigeria.  Read More

Kenyans can now pay taxes via Airtel Money

Airtel Kenya now allows  Kenyan citizens across the country to inquire for KRA services, generate KRA payment reference number (PRN or an e-slip/invoice number) and make quick simple payments through Airtel Money.  Read More

SimbaPay launches free UK to Nigeria money transfers

Nigerians living in the UK can now send money to any bank account or mobile phone in Nigeria instantly. Read More

Local languages now on EcoCash

Econet Wireless has announced a new enhancement to the EcoCash mobile money wallet by unveiling multiple local languages to the EcoCash platform.  Read More

Airtel, Verifone partner on NFC payment in Ghana

Airtel Ghana has partnered Verifone Mobile Money to raise the bar in the mobile money space by introducing a contactless “tap and pay” near field communications (NFC) technology for payment.  Read More

Globacom unveils National Mobile Health Insurance product

Nefishetu Yesufu; Dr. Femi Thomas; Ashok Israni;  Dr. Ernest Ndukwe and Janada Mamza Nigerian national telecoms carrier, Globacom has unveiled a National Mobile Health Insurance Product to help improve access to quality health care among Nigerian population. Read More

MFS Africa to power cross-border xP2P services between MTN Mobile Money and M-Pesa in Africa

MFS Africa has announced that its mobile money hub (MFS Africa Hub) has been selected by telecom giants Vodafone and MTN to interconnect their respective M-PESA and MTN Mobile Money platforms in the East African region.  Read More

Airtel Kenya partners Medanta Africare for mobile healthcare

Airtel Kenya has joined hands with Medanta Africare to launch a new mHealth service that will allow customers access quality health advice from doctors through their mobile phones.      Read More

MTN Mobile Money and Vodafone M-Pesa to interconnect Mobile Money Services

Customers of MTN Mobile Money and M-Pesa in East Africa will be able to transfer money to each other following an agreement between MTN Group and Vodafone Group to interconnect their mobile money services. Read More

Mobile money a game changer

There has been massive drop in the number of unbanked, thanks to the boom of mobile money services, a new World Bank report shows.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

The transformative power of affordable smartphones and unlimited data in GhanaThe transformative power of affordable smartphones and unlimited data in Ghana

Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.

IN DEPTH

NIMC infrastructure must be managed by credible people: NIMC chiefNIMC infrastructure must be managed by credible people: NIMC chief

NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.