Poll: Nigerian mobile money awareness low
VALUE ADDED SERVICES| Sept. 3, 2013, 6:33 a.m.
A poll released by NOI Polls Limited has revealed that almost 6 in 10 Nigerians (59%) are not aware of mobile money services and only 13% of those that are aware of mobile money have adopted it. Also, it was found that the overwhelming majority (93%) operate their mobile money account in connection with their bank accounts.
NOI’s Mobile Money Services Snap Poll, conducted last month, found that in general, mobile money users have had positive experiences indicating that it is easy to use, secure, saves cost and time; while about 7 in 10 (71%) non-users said they would consider using mobile money services in the future. These are the main findings from.
To determine the present rate of adoption and potential for the future, NOI asked respondents to the poll 10 specific questions. The first question sought to measure the awareness of Nigerians on Mobile Money services. Respondents were asked: Have you ever heard of Mobile Money services? In response to this question the majority overall (59%) are not aware of Mobile Money services, comparatively, 41% are aware of the services.
Analysis based on geo-political zones shows that the South-South (54%), South-West (46%) and the North-Central (43%) zones had the highest proportions of respondent that are knowledgeable of Mobile Money services. Conversely, the North-East (70%), South-East (64%) and the North-West (63%) zones accounted for the highest proportions of respondents that did not have any knowledge of Mobile Money services.
Measuring the level of awareness based on age revealed that the age category with the highest number of respondents that are aware of Mobile Money services is 35-44 years (48%) of respondents. This is closely followed by respondents within the age category of 45-54 years (46%). The 65+ age group has the highest proportion of respondents (79%) that are not aware of it, closely followed by the 18-21 age group (78%).
MORE VALUE ADDED SERVICES NEWS
Tigo upgrades Self-Care appWith its commitment to forefront technology and develop solutions to serve customers better, Tigo Ghana has upgraded its channels to provide customers with easy access to all of their communication needs on-the-go. Read More
Firm develops Tsaboin Traffic Talk to address city gridlockManagement of Nigeria’s biggest traffic monitoring site, Tsaboin Traffic Talk, has restated its commitment towards easing the challenge of traffic gridlock experienced by road users in Lagos State. Read More
Safaricom aims for 30% more Lipa Na M-PESA transactionsSafaricom has announced that it plans to increase usage of Lipa Na M-PESA by 30% throughout the financial year, as it steps up its plans to grow cashless transaction space. Read More
MTN launches e-Health service in CameroonA new MTN mobile health platform authorised by Cameroon’s Ministry of Public Health and exploited in partnership with the Cameroon National Medical Council is expected to improve access to health services in Cameroon. Read More
KCB signs deal with GoSwiff to embed its Cashlite agendaKCB in conjunction with GoSwiff - a global mobile commerce and marketing solutions provider- have unveiled a strategic deal to offer a new mobile payment facility targeting Kenyan merchants. Read More
Orange Money launches mobile crowdfundingOrange is launching Africa's first mobile crowdfunding platform in Côte d'Ivoire: Orange Collecte. Read More
MTN zero-rates FrontRow data usageMTN subscribers are in for an entertainment treat following the announcement by MTN that it has zero rated the data usage for streaming content on FrontRow. Read More
Orange postpaid customers to pay bills onlineOrange Telkom Kenya post paid subscribers are now able to pay their monthly bills online. Read More
TransUnion launches Nipashe credit checking solution for KenyaTransUnion has launched an innovative new SMS short code solution that enables consumers in Kenya to easily access their credit information. Read More
FEATURED STORYInnovative designer takes e-waste to another level
Gladys Muyenzelwa is a Gaborone based artist and designer who has an eye for ethnic and contemporary design. But unlike other designers, Muyenzelwa has found a way of using e-waste to make her creations.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.
COMPANY NEWSLuba Freeport streamlines its sea of paper with Sage X3
Luba Freeport has implemented the Finance and Distribution modules of the Sage X3 business management solution to automate its business processes across finance and operations.