Poll: Nigerian mobile money awareness low
VALUE ADDED SERVICES| Sept. 3, 2013, 6:33 a.m.
A poll released by NOI Polls Limited has revealed that almost 6 in 10 Nigerians (59%) are not aware of mobile money services and only 13% of those that are aware of mobile money have adopted it. Also, it was found that the overwhelming majority (93%) operate their mobile money account in connection with their bank accounts.
NOI’s Mobile Money Services Snap Poll, conducted last month, found that in general, mobile money users have had positive experiences indicating that it is easy to use, secure, saves cost and time; while about 7 in 10 (71%) non-users said they would consider using mobile money services in the future. These are the main findings from.
To determine the present rate of adoption and potential for the future, NOI asked respondents to the poll 10 specific questions. The first question sought to measure the awareness of Nigerians on Mobile Money services. Respondents were asked: Have you ever heard of Mobile Money services? In response to this question the majority overall (59%) are not aware of Mobile Money services, comparatively, 41% are aware of the services.
Analysis based on geo-political zones shows that the South-South (54%), South-West (46%) and the North-Central (43%) zones had the highest proportions of respondent that are knowledgeable of Mobile Money services. Conversely, the North-East (70%), South-East (64%) and the North-West (63%) zones accounted for the highest proportions of respondents that did not have any knowledge of Mobile Money services.
Measuring the level of awareness based on age revealed that the age category with the highest number of respondents that are aware of Mobile Money services is 35-44 years (48%) of respondents. This is closely followed by respondents within the age category of 45-54 years (46%). The 65+ age group has the highest proportion of respondents (79%) that are not aware of it, closely followed by the 18-21 age group (78%).
MORE VALUE ADDED SERVICES NEWS
Uber offers cashless payments in Accra through SMSGHUber, the innovative app that connects riders with drivers, has revealed to Biztechafrica that it has partnered with SMSGH to provide mobile payments to the Greater Accra Metropolitan Area (GAMA). Read More
MTN drives insurance with IASMTN Business is set to empower insurance companies across Nigeria with an Insurance Automation Service (IAS). Read More
Integrated payment markets to fuel future growthCongo registers strong demand momentum for international and cross-border money transfers, says TerraPay. Read More
Kirusa launches myGenie app, ad platformKirusa, a global telecom and social media solutions provider, has launched myGenie app, a revolutionary free airtime App for prepaid Android users in Nigeria. Read More
Sterling Bank, AppZone’s CreditClub partner on unbanked customersSterling Bank Plc has signed up to AppZone’s CreditClub to leverage its agent network and banking technology platform to serve customers outside traditional branches. Read More
Africa offers potential for cashless paymentAfrican countries share some of the world’s highest speeds of digital growth with people now constantly in pursuit of faster and more convenient ways of paying for goods and services. With the advances in technology, it is now possible to satisfy this demand at reasonable costs, delegates heard at ... Read More
Safaricom launches M-PESA bill manager serviceSafaricom has launched a new service known as ‘Bill Manager’ that will enable customers to manage and pay bills via M-PESA all in a single transaction. Read More
BankOne empowers 250 Microfinance BanksOne of Africa’s leading Information Technology platforms for micro finance banks, BankOne, has announced the signing up of its 250th client. Read More
Orange Money in France to allow money transfers to three African countriesOrange Money is available in Metropolitan France to enable Orange mobile subscribers in France to transfer money via their mobile to other Orange Money customers in Côte d'Ivoire, Mali and Senegal. Read More
FEATURED STORYFirst-ever Africa Barclays Accelerator programme concludes
Ten fintech companies have concluded the first-ever Barclays Accelerator, powered by Techstars in Africa.
BEST READ NEWS
IN DEPTHEthical Hacking students can’t get a heck of a job
Botswana ethical hacking students report that they are failing to break into the local job market.
COMPANY NEWSThe Tech Revolution: Sage Sets out the Vision for African Businesses
Sage, a market leader in cloud accounting software used its global Sage Summit 2016, held this week in Chicago, to outline its strong commitment to future technologies, ...