Poll: Nigerian mobile money awareness low

VALUE ADDED SERVICES

-
Image: By BiztechAfrica
Poll: Nigerian mobile money awareness low

A poll released by NOI Polls Limited has revealed that almost 6 in 10 Nigerians (59%) are not aware of mobile money services and only 13% of those that are aware of mobile money have adopted it. Also, it was found that the overwhelming majority (93%) operate their mobile money account in connection with their bank accounts.

NOI’s Mobile Money Services Snap Poll, conducted last month, found that in general, mobile money users have had positive experiences indicating that it is easy to use, secure, saves cost and time; while about 7 in 10 (71%) non-users said they would consider using mobile money services in the future. These are the main findings from.

To determine the present rate of adoption and potential for the future, NOI asked respondents to the poll 10 specific questions. The first question sought to measure the awareness of Nigerians on Mobile Money services. Respondents were asked: Have you ever heard of Mobile Money services? In response to this question the majority overall (59%) are not aware of Mobile Money services, comparatively, 41% are aware of the services.

Analysis based on geo-political zones shows that the South-South (54%), South-West (46%) and the North-Central (43%) zones had the highest proportions of respondent that are knowledgeable of Mobile Money services.  Conversely, the North-East (70%), South-East (64%) and the North-West (63%) zones accounted for the highest proportions of respondents that did not have any knowledge of Mobile Money services.

Measuring the level of awareness based on age revealed that the age category with the highest number of respondents that are aware of Mobile Money services is 35-44 years (48%) of respondents. This is closely followed by respondents within the age category of 45-54 years (46%). The 65+ age group has the highest proportion of respondents (79%) that are not aware of it, closely followed by the 18-21 age group (78%).



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

MTN partners Salt & Einstein MTS, NHIS on insurance

MTN Nigeria says it has partnered Salt & Einstein MTS and the National Health Insurance Scheme (NIHS) to help push health insurance to many people in the country leveraging on its wider reach. Read More

Free Twitter on Econet

Econet Wireless is now offering free access to Twitter to all subscribers on Econet Broadband.  Read More

Gemalto, GSMA drive African mHealth initiative

Gemalto has announced its partnership with (global System for Mobile Communication Association (GSMA1) to drive the pan-African mHealth Initiative (PAMI). Read More

Has Africa slowed in global mobile payments innovation?

wiGroup says Africa has lost ground to the US and China in the mobile payments innovation race. Read More

New mobile payment system goes live in SA

Mobile payment system Zapper has launched its innovative and secure payment app for smartphones in South Africa. Read More

Mobile banking numbers to pass online banking by 2019

New findings from Juniper Research finds that over 1.75 billion mobile phone users will have used their devices for banking purposes by the end of 2019, compared to 800 million this year. Read More

Remita’s e-transactions hit N500bn

Nigerian electronic payment platform Remita says it is driving cashless initiatives, and currently processes electronic transactions valued at N500billion monthly. Read More

Nigeria’s cashless campaign goes nationwide

In spite of obvious hiccups, the cashless initiative of the Central Bank of Nigeria (CBN) goes live in the 36 states of the federation and Abuja, the Federal Capital Territory (FCT) today. Read More

More than 2.5m Rwandans now using mobile payments

The number of mobile payments subscribers in Rwanda has reached more than 2.5 million, according to figures in the recently-published Rwandan ICT Sector Profile.  Read More

Insurance services go mobile in Malawi

Donbell Mandala Malawi’s Nico General Insurance Company Limited has disclosed that in the next four months it will be bringing to the market mobile phone services. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Widening ICT skills gap: Cause for concernWidening ICT skills gap: Cause for concern

Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.

COMPANY NEWS

How the cloud can power entrepreneurship and urbanisation in Africa

Cloud computing is not only fundamentally changing the way business operates, it is also driving a new wave of job creation opportunities, says SAP Africa.