Phoenix expands across Africa

BUSINESS

|
Image: By BiztechAfrica
Phoenix expands across Africa

Specialist distribution house Phoenix Distribution is expanding across the continent, opening branches in a number of African countries to meet the needs of its African resellers.

 “Telecommunications, banking, and retailing are flourishing across Africa. Construction is booming. Private investment inflows are surging,” says Simon Campbell-Young, CEO of South Africa-based Phoenix Distribution. “This has had a knock-on effect, resulting in increased trade across many sectors, but especially in technology.”

This is one of the reasons that Phoenix Distribution has expanded up the continent, opening branches in a number of African countries to meet the needs of its African resellers. In addition to its original South African, Zimbabwean and Zambian branches, the company now has operations in Nigeria, Angola, Kenya and Tanzania. This growth, Campbell-Young explains, was the result of requests from resellers requiring on-the-ground service and support as well as the opportunities offered by each country.

“When we embarked on our growth strategy, we initially focused on the South African market. But after repeated requests from African resellers who were purchasing from us, we actively evaluated potential opportunities on the continent. Not only did we have an established base of resellers in many of these countries, but Africa’s strong long-term growth prospects made it a sound business decision to expand our operations into a number of African countries. Now, our Zambian business has grown to the extent that we recently moved into new premises to better serve our customers, and our other African operations are showing steady returns too.”

While many of Africa’s economies face serious challenges, a number of countries are among the world’s most rapidly growing economies. The need for ICT products and services in these growth areas is expanding accordingly, and this acceleration is a sign of hard-earned progress and promise, says Campbell-Young. “Africa’s collective GDP, at USD1.6 trillion in 2008, is now roughly equal to Brazil’s or Russia’s, and there is massive potential. We have used this potential to create opportunities and to satisfy the unmet demands of African businesses.”



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

RubiBlu eyes African growth

SA-based software firm RubiBlu plans to expand in Africa on the back of significant growth. Read More

MTN Business partners Ghana SME 100 Ranking

MTN Business has been announced as the headline sponsor of the first annual Ghana SME 100 ranking, an initiative put in place to identify and honour the country's top 100 local Small Medium Enterprises.  Read More

Banks deny charging customers for BVN

Money deposit banks (MDBs) have denied allegation that they were milking their customers through ongoing Bank Verification Number (BVN) project of the Central Bank of Nigeria (CBN). Read More

Schneider Electric to acquire InStep Software

Schneider Electric, the global specialist in energy management, has entered into an agreement to acquire InStep Software, a leading provider of real-time performance management and predictive asset analytics software and solutions.  Read More

AfricaOnline managed service solution launched in Ghana

Pan African telecoms operator, Gondwana International Networks (GIN) has announced that its AfricaOnline business has launched a managed infrastructure and services solution in Ghana.  Read More

4th Annual CIO100 awards open for application

In conjunction with PwC, the CIO 100 awards, now in its fourth year, is now open for applications. Read More

Kenya’s Wananchi Group raises $130m for African expansion

Kenya’s Wananchi Group, which owns the Zuku pay-TV and fibre brands, has raised US$130 million in funding to expand in East and Southern Africa.   Read More

Investor networks to work towards pan-African Business Angel Network

Investor networks from across Africa attending last week’s DEMO Africa event in Lagos, Nigeria agreed to investigate how to form a pan-African Business Angel Network focused on early stage SME investing on the continent. Read More

Uche Ofodile joins Tigo as CEO in DRC

Former Chief Marketing Officer for Vodafone Ghana, Uche Ofodile has joined the Millicom Group as the Chief Executive Officer for Tigo DRC.  Read More

MTN Business partners with City Lodge Hotel Group

MTN and City Lodge Hotel Group have announced a partnership to improve connectivity and telecommunications services across more than 50 hotels in SA and Botswana. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

CNN, MultiChoice name top African Journalist 2014

Kenyan journalist Joseph Mathenge has been awarded the top prize at this year’s CNN MultiChoice African Journalist 2014 Awards Ceremony.