Over 2.5bn augmented reality apps by 2017
APP DEVELOPMENTBy BiztechAfrica - Aug. 30, 2012, 9:06 a.m.
A new report from Juniper Research finds that by 2017, over 2.5 billion mobile augmented reality (AR) apps will be downloaded to smartphones and tablets per annum.
This represents 3.5 times the number of downloads achieved by Angry Birds in 2011.
AR apps combine reality with a digital overlay allowing, for instance, consumers to virtually try on glasses or items of clothing using their mobile phone.
Usage of AR in the retail area can enable retailers to bring an internet-like experience into their stores, allowing consumers to see more information on a product simply by pointing their camera at it.
However, this is only possible if AR apps can recognise large numbers of items as retailers will typically have thousands or even tens of thousands of items in stock. With image-recognition transferred to the cloud, the number of images that can be identified will increase dramatically enabling retail brands to develop apps for use in-store.
Usage by entertainment brands will also drive usage by driving consumers to download AR apps and try them out with products that they are familiar with.
Junmiper says that while tech-aware consumers may already know what mobile augmented reality is, and what can be done with it, the average consumer does not. Without an increase in consumer awareness, it will be difficult for the mobile augmented reality industry to reach critical mass and without critical mass, many AR apps will not be able to find the size of audience they need to break even and advertisers may find that they are unable to reach their target demographic.
Report author Charlotte Miller notes: ‘Familiarising the average consumer with the concept of AR and what it can do for them can only come from its use in everyday situations. Adding AR to a magazine and encouraging readers to download and try it is a great way of educating consumers about what AR can offer them but we won’t see an explosion in user numbers until major retail brands embrace and adopt AR in their own apps.’
The report expects purchases made using AR apps, such as physical goods purchased after accessing AR advertising content, to become a key revenue stream for the mobile AR industry.
It notes there will be an increasing number of playsets, such as those produced by WowWee, which combine physical toys with a game on a smartphone or tablet.
MORE APP DEVELOPMENT NEWS
Gaming app introduces investors to tradingA new virtual stock market app is equipping would-be investors with the skills they need to trade. Read More
Android training underway at University of Botswana tomorrowA week of Android training kicks off at the University of Botswana Computer Labs tomorrow. Read More
Android training, workshops set for UBThe University of Botswana (UB) through its Computer Science Faculty, is set to carry out IT training and workshops and the 2013 mHealth Hackathon during the first week December. Read More
Safaricom rewards AppWiz winnersSafaricom Limited has awarded six early stage mobile technology companies with a cumulative cash prize of KES 3.7 million in the Safaricom AppWiz Developers’ Challenge. Read More
African startups head for finals of global app challengeA handful of African startups will travel to Moldova this month to compete in the global finals of the VentureOut Challenge, an initiative of infoDev, a World Bank agency. Read More
Nandi Mobile app aims to bridge business gapNandi Mobile has developed a new app aiming to connect business and consumers in emerging markets. They spoke to Nana Appiah in Accra. Read More
Kenya to host 2013 Vodafone Appstar ChallengeKenya has been selected to play host to the second edition of the Vodafone Appstar Challenge. Read More
App-enabled smart watch shipments to reach 36 million by 2018New findings from hi-tech analysts Juniper Research reveal that app-enabled smart watch shipments will reach 36 million per annum by 2018, compared to just over 1 million this year. Read More
MTN SA names Business App of the Year winnersSnapScan has been awarded the title of Best App of the Year for 2013 at MTN South Africa’s App of the Year awards. Read More
FEATURED STORYGaming app introduces investors to trading
A new virtual stock market app is equipping would-be investors with the skills they need to trade.
BEST READ NEWS
IN DEPTHCorporate cyber security threats of the year
91% of organisations polled suffered a cyber-attack at least once in the past year, says Kaspersky Lab in its security review of 2013.
COMPANY NEWSVMware announces general availability of latest VMware cloud management solutions
VMware has announced the general availability of new and updated offerings to the industry’s leading portfolio of management solutions purpose-built for the cloud era.