Over 2.5bn augmented reality apps by 2017
APP DEVELOPMENT| Aug. 30, 2012, 9:06 a.m.
A new report from Juniper Research finds that by 2017, over 2.5 billion mobile augmented reality (AR) apps will be downloaded to smartphones and tablets per annum.
This represents 3.5 times the number of downloads achieved by Angry Birds in 2011.
AR apps combine reality with a digital overlay allowing, for instance, consumers to virtually try on glasses or items of clothing using their mobile phone.
Usage of AR in the retail area can enable retailers to bring an internet-like experience into their stores, allowing consumers to see more information on a product simply by pointing their camera at it.
However, this is only possible if AR apps can recognise large numbers of items as retailers will typically have thousands or even tens of thousands of items in stock. With image-recognition transferred to the cloud, the number of images that can be identified will increase dramatically enabling retail brands to develop apps for use in-store.
Usage by entertainment brands will also drive usage by driving consumers to download AR apps and try them out with products that they are familiar with.
Junmiper says that while tech-aware consumers may already know what mobile augmented reality is, and what can be done with it, the average consumer does not. Without an increase in consumer awareness, it will be difficult for the mobile augmented reality industry to reach critical mass and without critical mass, many AR apps will not be able to find the size of audience they need to break even and advertisers may find that they are unable to reach their target demographic.
Report author Charlotte Miller notes: ‘Familiarising the average consumer with the concept of AR and what it can do for them can only come from its use in everyday situations. Adding AR to a magazine and encouraging readers to download and try it is a great way of educating consumers about what AR can offer them but we won’t see an explosion in user numbers until major retail brands embrace and adopt AR in their own apps.’
The report expects purchases made using AR apps, such as physical goods purchased after accessing AR advertising content, to become a key revenue stream for the mobile AR industry.
It notes there will be an increasing number of playsets, such as those produced by WowWee, which combine physical toys with a game on a smartphone or tablet.
MORE APP DEVELOPMENT NEWS
Orange launches its largest Developer ChallengeTo coincide with the release of its SMS APIs in five new countries (Cameroon, Congo, Guinea, Niger, Senegal), Orange is launching its largest international developer challenge to date. Read More
Need for info inspired Flippy Campus appDavid Mumuni, CEO of Flippy Campus, is set to showcase his app at Demo Africa. He spoke to Biztechafrica ahead of the event. Read More
SAP launches Africa Code WeekSAP Africa has launched a youth skills development programme targeted at 20 000 children in eleven African countries. Read More
Jumia updates Android appOnline mall Jumia has announced a new version of its android application: Jumia Android app version 2.5- Live. Read More
MTN sets the scene for new IoT business opportunitiesMTN’s new pan-African Internet of Things (IoT) platform lays a foundation for African developers and innovators to bring to market innovations in the IoT spaces, says MTN Business. Read More
DevOps: The Worst-Kept Secret to Winning in the Application EconomyIn this second article on DevOps and the worst-kept secret to winning in the application economy, Jaco Greyling, CA Southern Africa’s Presales Manager for Application Delivery, Enterprise Management and Mobility’, reveals the factors what is driving the demand for DevOps. Read More
MTN provides free Nigerian apps to its 61 million customersMTN Nigeria is offering Nigerians a full month of free downloads for all Nigerian apps under the auspices of a movement tagged APPtitude. Read More
Ugandan developer creates app to boost agribusinessA creative Ugandan developer is spearheading the adoption of technology in agribusiness with the development of an app that can be accessed and used while offline to ease communication between producers and other market players, making it ideal for most rural areas without power or internet connection. Read More
MHub launches Jobonology Mobile App competitionMalawi’s first technology and innovation hub, mHub, has announced launch of a mobile application development competition, called ‘Jobonology Mobile App Challenge’ (JMAC) for Malawian software developers. Read More
FEATURED STORYIHS plans to inject fresh $500m to grow capacity
Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.