Over 1bn shillings in Vodacom Tanzania contest
TELECOMSBy BiztechAfrica - Sept. 7, 2011, 10:21 a.m.
Vodacom Tanzania is running a 100 day promotion in which its customers countrywide have a chance to win more than one billion shillings and one hundred Samsung LCD TVs.
Vodacom Tanzania Chief Officer: Marketing and Corporate Affairs, Mwamvita Makamba, says the Vodacom Mega Promotion is a first for Tanzania and one of Vodacom's biggest promotions since rebranding from blue to red early this year.
Makamba says the promotion is open to all Vodacom customers countrywide. Customers will participate by entering a trivia competition, gaining points every time they answer a question correctly. The Mega Promotion will run for exactly 100 days, from 29 August to 6 December this year.
"We are the first company in Tanzania to introduce such a promotion. I say this because our Mega Promotion will give our customers choice of their level of participation. There are two levels to the promotion: a free daily draw and a premium daily draw. For the free daily draw participation, customers will not be changed. On the Premium draw, customers will only be charged a minimal daily fee," she said.
To participate, Vodacom customers must send a free SMS with the key word FREE or BURE to short code 15015. Immediately, they will receive their first question and start gaining points. At the end of each day, Vodacom will conduct a live draw on ITV at 7:55 pm, to announce the winner of a brand new Samsung LCD TV.
Makamba says the excitement will come from the premium daily draws, where participants who earned points from the free daily contest move to the next level and stand a chance to win Tsh 11 million shilling on a daily basis. This means a Premium participant can win from both the free daily draw for a Samsung LCD TV and the premium daily draw for the cash Mega Prize.
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