Orange targets youth with new bundle

MOBILE

|
Image: By BiztechAfrica
Orange targets youth with new bundle

Orange Kenya has unveiled a new, 24 hour, daily bundled offering targeting the youth.

The new offer dubbed Holla, is part of the company’s strategy to aggressively tap into the youth segment in Kenya.

Rechargeable via a daily KSh 10 subscription, the bundled offer will see Orange Mobile pre paid customers enjoy round the clock, free on net calls to other Orange Mobile users, free on net SMSs, 20 free off net SMSs and 10 MB data daily. It will also enable free and complete access to social networking site - Facebook.

To subscribe, one will simply dial *10# 

The Communications Commission of Kenya indicated in a May 2011 report that mobile phone subscribers represent the major platform through which people are accessing the internet.

Mickael Ghossein, Telkom Kenya CEO, explains that this coupled with the fact that the majority of youth now have access to internet enabled mobile phones, informed the need for an offer that would target their needs and expectations of a preferred service provider.

“Holla is about giving our customers value for every cent that they spend with us and is targeted towards the youth that account for the majority of mobile users in the country. These are very tech savvy individuals keen on high speeds with which to access the internet,” he said, adding that the new offer was in line with the brand promise of launching innovative products and services that would enable Orange customers experience the usage of the company’s 21 Mbps 3G network, launched in September last year.

The Holla offer will initially run for 45 days, commencing March 15, 2012. 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

MTN recognised at Nedbank Sustainable Business Awards

MTN and Fenix International have been recognised at the Nedbank Sustainable Business Awards for a solar charging solution that’s improving the lives of communities without access to electricity and financial services in Uganda and Rwanda. Read More

Global Smartphone shipments reach 317m in Q3 2014

Analyst firm Juniper Research estimates that the number of smartphone shipments reached 316.6m in Q3 2014, representing 13.1% year on year growth and 5.5% quarter on quarter growth. Read More

Tablets improving workplace productivity

Dell today announced the results of its 2014 International Tablet survey of IT Decision Makers (ITDMs) indicating that current implementations of tablets in the workplace are good for business. Read More

MTN Foundation holds breast cancer screening in Enugu

In a drive to create renewed awareness about Breast Cancer, MTN Foundation (MTNF), the corporate social investment vehicle of MTN Nigeria, has taken its free breast cancer screening to residents of the South East geopolitical zone of Nigeria.  Read More

MTN Uganda receives US$100 000 towards community projects

MTN Group today recognised employees in Uganda for their selflessness and dedication towards improving the lives of ordinary people, including the blind, as part of this year’s 21 Days of Y’ello Care campaign, a popular employee volunteer initiative in MTN markets. Read More

Airtel partners with UNESCO for youth IT training in Gabon

Bharti Airtel has unveiled a new training programme to impart new technological skills to thousands of youth in Gabon in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO). Read More

Samsung donates 3,000 smartphones in support of the fight against Ebola

Samsung Electronics Co will donate 3,000 smartphones, worth about USD 1 million, to support the ongoing fight against Ebola. Read More

Tigo gives customers free 250MB data on Alcatel smartphones

Tigo Ghana is giving away free 250MB data and 60 minutes' talk time per month for a year to customers who purchase the latest Alcatel Pixi 2 handset. Read More

Huawei joins Vodafone to bolster E-learning in refugee camp

Huawei has come out in support of an initiative to supply over 18,000 refugee students in Africa’s largest refugee camp, Dadaab in Kenya, with tablet PCs for education. Read More

SA author writes acclaimed novel using BlackBerry smartphone

A South African businessman and author has written an entire novel using his smartphone. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

Schneider Electric off-grid, on-profit solutions to create social change in African rural communitie

Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year. 

SAP accelerates shift to the Cloud with 41% revenue growth in third quarter

SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.