Orange targets youth with new bundle
MOBILEBy BiztechAfrica - March 16, 2012, 12:38 p.m.
Orange Kenya has unveiled a new, 24 hour, daily bundled offering targeting the youth.
The new offer dubbed Holla, is part of the company’s strategy to aggressively tap into the youth segment in Kenya.
Rechargeable via a daily KSh 10 subscription, the bundled offer will see Orange Mobile pre paid customers enjoy round the clock, free on net calls to other Orange Mobile users, free on net SMSs, 20 free off net SMSs and 10 MB data daily. It will also enable free and complete access to social networking site - Facebook.
To subscribe, one will simply dial *10#
The Communications Commission of Kenya indicated in a May 2011 report that mobile phone subscribers represent the major platform through which people are accessing the internet.
Mickael Ghossein, Telkom Kenya CEO, explains that this coupled with the fact that the majority of youth now have access to internet enabled mobile phones, informed the need for an offer that would target their needs and expectations of a preferred service provider.
“Holla is about giving our customers value for every cent that they spend with us and is targeted towards the youth that account for the majority of mobile users in the country. These are very tech savvy individuals keen on high speeds with which to access the internet,” he said, adding that the new offer was in line with the brand promise of launching innovative products and services that would enable Orange customers experience the usage of the company’s 21 Mbps 3G network, launched in September last year.
The Holla offer will initially run for 45 days, commencing March 15, 2012.
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