Orange targets youth with new bundle
MOBILE| March 16, 2012, 12:38 p.m.
Orange Kenya has unveiled a new, 24 hour, daily bundled offering targeting the youth.
The new offer dubbed Holla, is part of the company’s strategy to aggressively tap into the youth segment in Kenya.
Rechargeable via a daily KSh 10 subscription, the bundled offer will see Orange Mobile pre paid customers enjoy round the clock, free on net calls to other Orange Mobile users, free on net SMSs, 20 free off net SMSs and 10 MB data daily. It will also enable free and complete access to social networking site - Facebook.
To subscribe, one will simply dial *10#
The Communications Commission of Kenya indicated in a May 2011 report that mobile phone subscribers represent the major platform through which people are accessing the internet.
Mickael Ghossein, Telkom Kenya CEO, explains that this coupled with the fact that the majority of youth now have access to internet enabled mobile phones, informed the need for an offer that would target their needs and expectations of a preferred service provider.
“Holla is about giving our customers value for every cent that they spend with us and is targeted towards the youth that account for the majority of mobile users in the country. These are very tech savvy individuals keen on high speeds with which to access the internet,” he said, adding that the new offer was in line with the brand promise of launching innovative products and services that would enable Orange customers experience the usage of the company’s 21 Mbps 3G network, launched in September last year.
The Holla offer will initially run for 45 days, commencing March 15, 2012.
MORE MOBILE NEWS
Glo unveils 9G Bumper Data Offer for subscribersGlobacom has unveiled a new bonus data offer for millions of its subscribers. The new package which has a validity period of one month also gives 9 gigabytes of data for every subscription worth N4,000. Read More
Unitel to launch VoLTE with SRVCC in AngolaUNITEL in Angola has successfully completed the first call through the LTE network (VoLTE - Voice over LTE) with continuity of the call in case of handover. Read More
Vodafone Ghana Grand Prize winner takes home GHS100, 000It was an emotional moment for the winners of Vodafone “Yee Twi Kɔ” promo recently. Read More
MTN seeks relationship restoration with NCCMTN has expressed a desire to restore its relationship with the Nigerian Communications Commission (NCC), insisting that it has the highest regard for the regulator regardless of the current situation in the industry. Read More
LTE network launched commercially in SomalilandAlepo announced today that Somcable, a major communications service provider in East Africa, has officially gone live with LTE in Somaliland. Alepo completed this LTE project in collaboration with Airspan. Read More
MTN launches first 4G LTE network in CameroonMTN has invested close to 60 billion FCFA over eight months to develop the first 4G network in Cameroon. Read More
ASUS enters Nigeria with ZenFone familyThe ZenFone family from ASUS has made its entry into the Nigerian market. Read More
Samsung unveils Gear S2 in KenyaSamsung Electronics East Africa has announced the next evolution in wearable technology with the introduction of the Samsung Gear S2 smartwatch. Read More
Tigo Tanzania launches 4G LTETigo subscribers in Tanzania can now enjoy the fastest internet connection following the unveiling of the company’s 4G LTE service in the country. Read More
FEATURED STORYViber Spreads Good Vibes in Africa with the introduction of public chats
Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East.
BEST READ NEWS
IN DEPTHPoised for greater heights – Roshi Motman, AfricaCom CEO of the Year Winner
Roshi Motman is not your average CEO. Since taking up the reins as the first female CEO of Tigo Ghana in 2014, she has led the Tigo brand through a remarkable transformation.
COMPANY NEWSArbor Networks maintains leadership in IHS Infonetics Report on DDoS prevention appliances
Arbor Networks was identified once again as the top supplier of DDoS mitigation appliances overall, as well as in the Carrier, Enterprise and Mobile market segments, according ...