Orange Money Visa Card now transcends borders
By John Churu, Gaboorne, Botswana
Orange Botswana has not chosen to be left behind in terms of advancing the technological oath they swore by. After releasing the Orange Money Visa card a few years down the line, Orange Botswana have upgraded their Visa offering with an improved version that transacts across all international borders.
The new Orange Money Visa card comes with a new design. It features a chip and PIN functionality and as said above, it is accepted internationally. This development is convenient for Orange Money users tat travel across Botswana. “The evolution of the card is in line with Orange’s continued endeavour to promote financial inclusion and bring financial services even closer to Batswana.
Orange introduced the existing Orange Money Visa card in 2013 in partnership with Visa Inc., and until now transactions at Visa authorised ATMs and point of sale swiping machines were only possible in Botswana, however customers have been able to purchase and pay online. Through this partnership, Orange Money has afforded over 530 000 subscribers an opportunity to participate in financial transactions thereby contributing to Batswana’s everyday wellbeing – especially in the case of customers without bank accounts. At the day of the launch, the card was the first of its kind in Botswana and Orange still remains the only mobile network operator that offers a card linked to a mobile wallet.
Seabelo Pilane, the Orange Money Director, said it was an opportune time for Orange to introduce this card as the current card has performed very well in the market and continues to do so, competing impressively with cards issued by the local banks. As at June 2016, Orange money Visa cards accounted for 24% of the debit cards in the Botswana market, and we expect this figure to grow with the introduction of the new and enhanced Visa card. Pilane noted that with the festive season fast approaching, the new Orange Money Visa card offers a unique experience to Batswana who love to travel beyond the borders of Botswana.