Orange Money reaches 3 million
VALUE ADDED SERVICES| Nov. 24, 2011, 7:49 p.m.
Orange Money has reached the threshold of 3 million customers in the eight countries where it is now offered. Orange says this growth makes it now one of the most powerful electronic money services in Africa.
Orange Money has tripled its customer base in the past year and continues to grow with the recent launch of services in two new countries: in Botswana in partnership with the Standard Chartered Bank, and in Cameroon in partnership with the BICEC (BPCE group).
Orange Money is a mobile phone-based payment service designed to meet the needs of customers in Africa and the Middle East. The company says such services offer a huge potential in sub-Saharan Africa in particular, where less than 10% of the population have access to a bank account but more than 60% have a mobile phone.
In countries where it is available, mobile phone customers may open an Orange Money account whether or not they have a bank account. Orange Money allows customers to carry out simple banking operations and transactions in total security. The three key services include money transfers, payments and financial services.
Orange says it plans to expand the Orange Money offer in the near future to include the possibility of receiving international money transfers. Orange and Western Union, a global leader in international money transfer services, have joined forces to develop this new service, which will enable Orange Money customers to receive transfers directly on their mobile phones via Western Union's global system. According to the World Bank, countries in Africa, the Middle East and Asia (AMEA) in which the Group operates receive more than 25 million transfers every year.
“Western Union is leading the way in bringing cross-border remittances to people around the globe via their mobile phones,” said Gregg Marshall, Global Head, Mobile Services, Western Union. “We are pioneering a full range of ways for our consumers to send and receive money. This alliance with Orange - one of the world's most successful mobile operators - will introduce cross-border remittances to an entirely new segment of customers by allowing them to receive money using just their mobile phones."
Commenting on the development of Orange Money, Marc Rennard, Orange’s Executive Director for AMEA operations, said: “Orange Money is a very important part of our strategy in Africa and emerging markets. Mobile payment services have the potential to bring cost-effective and secure access to banking services to people with low incomes, who often live in rural or remote areas. By providing our customers with the means to save money, pay bills, run their businesses and receive money from abroad, we are not only reinforcing customer fidelity but we are also able to play an active role in the economic and social development of the country.”
First launched in Côte d’Ivoire in December 2008, Orange Money is also available in Senegal, Madagascar, Mali, Niger and Kenya, as well as in Botswana and Cameroon. It will soon be launched in Mauritius.
MORE VALUE ADDED SERVICES NEWS
Airtel, Tigo in interoperable mobile money pilotAirtel Rwanda and Tigo Rwanda have announced a partnership to pilot interoperability between their two mobile money transfer service platforms. Read More
Tigo upgrades Self-Care appWith its commitment to forefront technology and develop solutions to serve customers better, Tigo Ghana has upgraded its channels to provide customers with easy access to all of their communication needs on-the-go. Read More
Firm develops Tsaboin Traffic Talk to address city gridlockManagement of Nigeria’s biggest traffic monitoring site, Tsaboin Traffic Talk, has restated its commitment towards easing the challenge of traffic gridlock experienced by road users in Lagos State. Read More
Safaricom aims for 30% more Lipa Na M-PESA transactionsSafaricom has announced that it plans to increase usage of Lipa Na M-PESA by 30% throughout the financial year, as it steps up its plans to grow cashless transaction space. Read More
MTN launches e-Health service in CameroonA new MTN mobile health platform authorised by Cameroon’s Ministry of Public Health and exploited in partnership with the Cameroon National Medical Council is expected to improve access to health services in Cameroon. Read More
KCB signs deal with GoSwiff to embed its Cashlite agendaKCB in conjunction with GoSwiff - a global mobile commerce and marketing solutions provider- have unveiled a strategic deal to offer a new mobile payment facility targeting Kenyan merchants. Read More
Orange Money launches mobile crowdfundingOrange is launching Africa's first mobile crowdfunding platform in Côte d'Ivoire: Orange Collecte. Read More
MTN zero-rates FrontRow data usageMTN subscribers are in for an entertainment treat following the announcement by MTN that it has zero rated the data usage for streaming content on FrontRow. Read More
Orange postpaid customers to pay bills onlineOrange Telkom Kenya post paid subscribers are now able to pay their monthly bills online. Read More
TransUnion launches Nipashe credit checking solution for KenyaTransUnion has launched an innovative new SMS short code solution that enables consumers in Kenya to easily access their credit information. Read More
FEATURED STORYConnectivity critical for Nigeria's ICT sector, says SES chief
Connectivity is vital for any country to fully optimise the huge potential of cyberspace, SES Sales Manager for West Africa Joy Nma Emenike tells Kokumo Goodie.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.