Orange Money reaches 3 million
VALUE ADDED SERVICES| Nov. 24, 2011, 7:49 p.m.
Orange Money has reached the threshold of 3 million customers in the eight countries where it is now offered. Orange says this growth makes it now one of the most powerful electronic money services in Africa.
Orange Money has tripled its customer base in the past year and continues to grow with the recent launch of services in two new countries: in Botswana in partnership with the Standard Chartered Bank, and in Cameroon in partnership with the BICEC (BPCE group).
Orange Money is a mobile phone-based payment service designed to meet the needs of customers in Africa and the Middle East. The company says such services offer a huge potential in sub-Saharan Africa in particular, where less than 10% of the population have access to a bank account but more than 60% have a mobile phone.
In countries where it is available, mobile phone customers may open an Orange Money account whether or not they have a bank account. Orange Money allows customers to carry out simple banking operations and transactions in total security. The three key services include money transfers, payments and financial services.
Orange says it plans to expand the Orange Money offer in the near future to include the possibility of receiving international money transfers. Orange and Western Union, a global leader in international money transfer services, have joined forces to develop this new service, which will enable Orange Money customers to receive transfers directly on their mobile phones via Western Union's global system. According to the World Bank, countries in Africa, the Middle East and Asia (AMEA) in which the Group operates receive more than 25 million transfers every year.
“Western Union is leading the way in bringing cross-border remittances to people around the globe via their mobile phones,” said Gregg Marshall, Global Head, Mobile Services, Western Union. “We are pioneering a full range of ways for our consumers to send and receive money. This alliance with Orange - one of the world's most successful mobile operators - will introduce cross-border remittances to an entirely new segment of customers by allowing them to receive money using just their mobile phones."
Commenting on the development of Orange Money, Marc Rennard, Orange’s Executive Director for AMEA operations, said: “Orange Money is a very important part of our strategy in Africa and emerging markets. Mobile payment services have the potential to bring cost-effective and secure access to banking services to people with low incomes, who often live in rural or remote areas. By providing our customers with the means to save money, pay bills, run their businesses and receive money from abroad, we are not only reinforcing customer fidelity but we are also able to play an active role in the economic and social development of the country.”
First launched in Côte d’Ivoire in December 2008, Orange Money is also available in Senegal, Madagascar, Mali, Niger and Kenya, as well as in Botswana and Cameroon. It will soon be launched in Mauritius.
MORE VALUE ADDED SERVICES NEWS
HomeSend named Best Payment Product in AfricaHomeSend, an international transfer hub created by MasterCard, eServGlobal and BICS, has been named “the Best Payment Product in Africa” at the Asian Banker Middle East and Africa Awards. Read More
GTBank, Etisalat partnership marries innovation, creativityEtisalat Nigeria says its partnership with GTBank is a marriage of innovation and creativity, adding that it will help promote the financial inclusion drive of the federal government of Nigeria. Read More
Kenyans can now pay taxes via Airtel MoneyAirtel Kenya now allows Kenyan citizens across the country to inquire for KRA services, generate KRA payment reference number (PRN or an e-slip/invoice number) and make quick simple payments through Airtel Money. Read More
SimbaPay launches free UK to Nigeria money transfersNigerians living in the UK can now send money to any bank account or mobile phone in Nigeria instantly. Read More
Local languages now on EcoCashEconet Wireless has announced a new enhancement to the EcoCash mobile money wallet by unveiling multiple local languages to the EcoCash platform. Read More
Airtel, Verifone partner on NFC payment in GhanaAirtel Ghana has partnered Verifone Mobile Money to raise the bar in the mobile money space by introducing a contactless “tap and pay” near field communications (NFC) technology for payment. Read More
Globacom unveils National Mobile Health Insurance productNigerian national telecoms carrier, Globacom has unveiled a National Mobile Health Insurance Product to help improve access to quality health care among Nigerian population. Read More
MFS Africa to power cross-border xP2P services between MTN Mobile Money and M-Pesa in AfricaMFS Africa has announced that its mobile money hub (MFS Africa Hub) has been selected by telecom giants Vodafone and MTN to interconnect their respective M-PESA and MTN Mobile Money platforms in the East African region. Read More
Airtel Kenya partners Medanta Africare for mobile healthcareAirtel Kenya has joined hands with Medanta Africare to launch a new mHealth service that will allow customers access quality health advice from doctors through their mobile phones. Read More
MTN Mobile Money and Vodafone M-Pesa to interconnect Mobile Money ServicesCustomers of MTN Mobile Money and M-Pesa in East Africa will be able to transfer money to each other following an agreement between MTN Group and Vodafone Group to interconnect their mobile money services. Read More
FEATURED STORYThe transformative power of affordable smartphones and unlimited data in Ghana
Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.
BEST READ NEWS
IN DEPTHNIMC infrastructure must be managed by credible people: NIMC chief
NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.