Orange Money partnership grows network
VALUE ADDED SERVICES| Dec. 22, 2011, 2:32 p.m.
By Carole Kimutai, Nairobi, Kenya
Orange Money has expanded its footprint with the opening of mobile money transfer outlets in all Nakumatt Supermarket branches countrywide. This is as a result of a partnership between Telkom Kenya and Pep Intermedius, a financial intermediary with exclusive access to all Nakumatt stores.
During the signing of the partnership, the Chief Executive Officer, Mickael Ghossein, said the decision to partner with Pep Intermedius was informed by the need of making the versatile mobile money solution more accessible to customers.
“We recognise the need to increase accessibility of this e-commerce platform at more convenient locations. By partnering with Pep Intermedius, we shall offer our services in the more than 30 Nakumatt outlets across the country,” he said; adding that these were bound to grow based on Nakumatt’s rapid expansion plan that saw it launch another shopping outlet in Nakuru this week.
Welcoming Orange Money into Nakumatt, the retail giant’s Chief Executive Officer Atul Shah said that partnership was consistent with their desire to make the retail store a one-stop shopping centre. “We are aware that Orange Money recently launched a VISA Debit card to be used with our already robust Point of Sale terminals to ensure that the shopping experience for our customers is enhanced,” said Shah.
Natalie Houben, the Managing Director of Pep Intermedius was upbeat about the signing, citing the unique proposition that will be realised between Telkom Kenya and Pep.
“Orange Money is a dynamic service that is growing more so at a time when e-commerce is gaining currency in the Kenyan market. This coupled with the experience and efficient business model that we employ at Pep will see Orange Money services made accessible to more customers,” she said.
The deal with Pep Intermedius will also see Telkom Kenya cut down on operational costs significantly, while benefiting from the wide network chain provided by financial intermediary. PEP Intermedius Ltd (PEP) has been in the market for the last 7 years with a focus on the expansion of the mobile money market in the country.
MORE VALUE ADDED SERVICES NEWS
Airtel Money leads on seamless e-services transactionsAirtel Ghana says it reinforced its position as having the most reliable platform for mobile money transactions at the launch of Government’s E-Payment Portal recently. Read More
Rewards for Lipa Na M-Pesa fuel paymentsSafaricom has announced an instant rewards system to incentivise customers who pay for fuel using Lipa Na M-PESA. Read More
Ivory Coast launches m-tourism appSODERTOUR has launched an app to give people important, real time tourism information on their cellphones. Read More
Dubai Bank launches M-SASA banking platform in KenyaKenya’s Dubai Bank and Rapid Communications, a telecommunications solution provider, have partnered to launch mobile banking system M-SASA. Read More
Angola creates awareness about E-Kwanza BAIA major marketing campaign is currently underway in Angola to create awareness about a mobile money service called E-Kwanza BAI, which was launched this month by the Banco Angolano de Investimentos (BAI, Angolan Bank of Investments). Read More
Orange, USAID join forces to boost mHealth innovations across AfricaThe U.S. Agency for International Development (USAID) and global telecommunications operator Orange have announced a new alliance to develop innovations in mobile health (mHealth) at the Global mHealth Forum in Washington, DC. Read More
WFP, World Vision look to digital to assist DRC refugeesMore than 1 100 households whose members fled the war in the east of the DRC have received financial assistance via mobile money from World Food Programme and its partner World Vision. Read More
Tanzania’s Safe Motherhood Text Messaging Service enters third yearSince its launch two years ago, 500,000 men and women accumulatively received 40 million informative safe motherhood messages and reminders through the Wazazi Nipendeni SMS service. Read More
2go racks up 2m monthly users on Android appMobile social network 2go has announced it has achieved over two million monthly users on its Android app just over a year after its launch. Read More
Airtel Money now largest financial service provider in DRCAirtel Money has hit the 1 million revenue-earning customers landmark in the Democratic Republic of Congo (DRC). Read More
FEATURED STORYPWC: Optimism abounds but a bumpy journey ahead for some
PwC’s ‘Capital Projects & infrastructure in East Africa, Southern Africa and West Africa,’ report says infrastructure spend in the region is projected to reach $180bn per annum by 2025.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.