Orange Kenya launches emergency credit benefit
VALUE ADDED SERVICES| Oct. 11, 2012, 8:54 a.m.
Telkom Kenya - Orange has unveiled an advance airtime top-up benefit, PEWA, which will enable its customers to receive emergency credit.
Company CEO Mickael Ghossein says the service will provide advance credit to subscribers, payable within 24 hours with no interest charged.
PEWA credit will be valid for 90 days and can be accessed by customers who have less than KSh5 on their mobile phones. The lending category will allow Orange customers to borrow KSh15.
“This new benefit will be under continuous review, based on customer demand, as we seek to improve our value proposition to our loyal customers,” said Ghossein.
To access the benefit, Orange subscribers will need to dial *133#. PEWA can be used for both on-net and off-net calls; SMSs, Data, as well as other value added services including subscription to free calls on Holla, the company’s flagship all inclusive daily bundled offer.
PEWA, which can be accessed by Orange Mobile prepaid customers, will be free for the first 24-hours after the issuance of the credit advance, after which a service charge of 10 per cent will be charged.
“PEWA enhances the list of comprehensive offerings that complement our products and services,” said Ghossein; adding that PEWA will boost the company’s loyalty programme – Orange Ziada, that has been tailor made to meet the individual needs of the Orange customer. Orange customers currently enjoy a host of bonus options including airtime, data, off-net and on-net SMSs, as well as free value added services ranging from video, music and ringtone downloads.
Orange says the launch of PEWA follows the release of the Consumers Federation of Kenya’s (COFEK) mobile network operators’ Quality of Service study, which found Orange to be the only provider among the top 20 percentile networks for voice performance in Nairobi. The report that was conducted by Phimetrics Audit Services, also termed Kenya as a market with high mobile centricity and lower income, thereby requiring mobile operators to improve services while maintaining reasonable price levels to maintain and realise growth projections.
MORE VALUE ADDED SERVICES NEWS
TXTGhana restructures business portfolioTXTGhana has announced the reorganisation of its operations under the TXTGroup umbrella so as to better reflect and direct its international business segments. Read More
SIKA Mobile Money Transfer app soon in GhanaGhanaians will soon enjoy a low cost local and global money transfer service, directly from their mobile phones. Read More
Airtel Africa platform to support music artists across AfricaAirtel Africa has partnered with customer engagement software provider IMImobile to launch the new Airtel Artist Management System. Read More
Tigo expands digital customer care channels with AskTigo Skype CareTigo Ghana has rolled out yet another digital channel of communication for its customers, called AskTigo Skype Care. Read More
New KCC partners with Safaricom to streamline transactionsLeading dairy processor New KCC has partnered with Safaricom to roll out a Kshs. 55.7 million cashless solution, to enhance business efficiency and address risks associated with cash handling. Read More
Safaricom Spark Fund invests in SendyDelivery service Sendy has become the first start-up to benefit from the venture fund, which was launched by Safaricom in November last year. Read More
Motswana in contention for Orange African Social Venture Prize 2015Botswana’s Thabiso Mashaba’s ‘These Hands Social Enterprise’ Project has been shortlisted in the top 11 of Orange African Social Venture Prize 2015 projects. Read More
Tigo Rwanda launches end of year Mega Cash promoTigo Rwanda has announced the launch of its Mega Cash SMS-based promotion Tigo Bonane set to make one millionaire every day. Read More
Co-op Bank partners with SimbaPay for Diaspora remittancesThe Co-operative Bank of Kenya has partnered with SimbaPay, a digital money transfer provider, to offer international money transfer services to the bank’s customers in the Diaspora. Read More
Chase Bank, Safaricom launch mobile solution for businessChase Bank Kenya has partnered with Safaricom to launch a service that will boost the efficiency of businesses, by aggregating all their banking services and making them accessible through a mobile phone. Read More
FEATURED STORYeCommerce in Africa urged to take advantage of mobile
The Executive Chairman of Alltel has urged operators of eCommerce in Ghana and Africa as a whole to take advantage of the current trend for Africans to trade online via their mobile handsets.
BEST READ NEWS
IN DEPTHNigeria needs $25b investment in broadband, says Wood
Telecoms executive Adrian Wood speaks to Kokumo Goodie about investment potential in Nigeria.