Orange Kenya launches emergency credit benefit
VALUE ADDED SERVICES| Oct. 11, 2012, 8:54 a.m.
Telkom Kenya - Orange has unveiled an advance airtime top-up benefit, PEWA, which will enable its customers to receive emergency credit.
Company CEO Mickael Ghossein says the service will provide advance credit to subscribers, payable within 24 hours with no interest charged.
PEWA credit will be valid for 90 days and can be accessed by customers who have less than KSh5 on their mobile phones. The lending category will allow Orange customers to borrow KSh15.
“This new benefit will be under continuous review, based on customer demand, as we seek to improve our value proposition to our loyal customers,” said Ghossein.
To access the benefit, Orange subscribers will need to dial *133#. PEWA can be used for both on-net and off-net calls; SMSs, Data, as well as other value added services including subscription to free calls on Holla, the company’s flagship all inclusive daily bundled offer.
PEWA, which can be accessed by Orange Mobile prepaid customers, will be free for the first 24-hours after the issuance of the credit advance, after which a service charge of 10 per cent will be charged.
“PEWA enhances the list of comprehensive offerings that complement our products and services,” said Ghossein; adding that PEWA will boost the company’s loyalty programme – Orange Ziada, that has been tailor made to meet the individual needs of the Orange customer. Orange customers currently enjoy a host of bonus options including airtime, data, off-net and on-net SMSs, as well as free value added services ranging from video, music and ringtone downloads.
Orange says the launch of PEWA follows the release of the Consumers Federation of Kenya’s (COFEK) mobile network operators’ Quality of Service study, which found Orange to be the only provider among the top 20 percentile networks for voice performance in Nairobi. The report that was conducted by Phimetrics Audit Services, also termed Kenya as a market with high mobile centricity and lower income, thereby requiring mobile operators to improve services while maintaining reasonable price levels to maintain and realise growth projections.
MORE VALUE ADDED SERVICES NEWS
Glo Xchange agents roll out operations on mobile moneyGlobacom has announced its readiness to roll out the first set of market-ready agents for its mobile money service, Glo Xchange. Read More
BotswanaPost releases app for electricity purchasingBotswanaPost has officially released a smartphone app allows users to users to purchase prepaid electricity using mobile phones. Read More
GeoPoll, Kantar Media Unveil Kantar-GeoPoll Media Measurement in AfricaGeoPoll’s mobile platform and media measurement service is to be combined with Kantar Media’s experience in audience measurement methodology. Read More
Study: online gambling goes mainstreamNew data from Juniper Research has found that more than 1 in 10 adults worldwide will engage in some form of mobile or online gambling by 2019. Read More
Is Kenya ready for social commerce?With 99% of Kenyans accessing the internet through smartphones, many factors still hamper the growth of social commerce, says Jumia’s Communications Manager. Read More
MTN Ghana holds 2nd Mobile Money forum in AccraMTN Ghana held its second Mobile Money Stakeholders’ Forum in Accra this week, under the theme maximizing the potential of mobile money to drive financial inclusion in Ghana. Read More
Now parents can use mobile to pay kids for doing their choresZAZOO has partnered with Funifi to add a secure mobile payment mechanism to an app that encourages kids to do their chores. Read More
Airtel unveils new digital content productsAirtel has announced the launch of two new innovative digital products in a move aimed at providing great local multimedia content online for consumers as well as in support of people doing great work in the arts, culture and technology. Read More
Airtel Premier services now at Kotoka International AirportAirtel Premier Customers can now enjoy complementary services at the Adinkra Lounge, Kotoka International Airport, as well as accessing over 700 premium lounges across the globe. Read More
Safaricom, Google launch traffic information solutionSafaricom has partnered with Google to launch a mobile application that offers motorists access accurate and real-time traffic information, based on crowd-sourced data from other road users. Read More
FEATURED STORYYoung innovators shine during pitch sessions
Botswana saw an array of upcoming tech wizards selling their ideas during the Vendors’ Day pitch sessions this week.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.