Orange Kenya launches emergency credit benefit
VALUE ADDED SERVICES| Oct. 11, 2012, 8:54 a.m.
Telkom Kenya - Orange has unveiled an advance airtime top-up benefit, PEWA, which will enable its customers to receive emergency credit.
Company CEO Mickael Ghossein says the service will provide advance credit to subscribers, payable within 24 hours with no interest charged.
PEWA credit will be valid for 90 days and can be accessed by customers who have less than KSh5 on their mobile phones. The lending category will allow Orange customers to borrow KSh15.
“This new benefit will be under continuous review, based on customer demand, as we seek to improve our value proposition to our loyal customers,” said Ghossein.
To access the benefit, Orange subscribers will need to dial *133#. PEWA can be used for both on-net and off-net calls; SMSs, Data, as well as other value added services including subscription to free calls on Holla, the company’s flagship all inclusive daily bundled offer.
PEWA, which can be accessed by Orange Mobile prepaid customers, will be free for the first 24-hours after the issuance of the credit advance, after which a service charge of 10 per cent will be charged.
“PEWA enhances the list of comprehensive offerings that complement our products and services,” said Ghossein; adding that PEWA will boost the company’s loyalty programme – Orange Ziada, that has been tailor made to meet the individual needs of the Orange customer. Orange customers currently enjoy a host of bonus options including airtime, data, off-net and on-net SMSs, as well as free value added services ranging from video, music and ringtone downloads.
Orange says the launch of PEWA follows the release of the Consumers Federation of Kenya’s (COFEK) mobile network operators’ Quality of Service study, which found Orange to be the only provider among the top 20 percentile networks for voice performance in Nairobi. The report that was conducted by Phimetrics Audit Services, also termed Kenya as a market with high mobile centricity and lower income, thereby requiring mobile operators to improve services while maintaining reasonable price levels to maintain and realise growth projections.
MORE VALUE ADDED SERVICES NEWS
Uber, MTN Nigeria partner to take customers anywhere, any timeMTN Nigeria has partnered with Uber to deliver to MTN subscribers free rides valued at N6, 000, which is N3000 off their first two rides. Read More
Tigo Tanzania announces free WhatsAppTigo Tanzania has announced free WhatsApp services for its 10 million users. Read More
Lock screen content delivery platform launched in NigeriaSliide Airtime today announced Nigeria as the launch market for its Sliide Airtime service which provides users with a new and innovative way to access content from their mobiles and simultaneously earn free airtime. Read More
Glo collaborates with 15 banks to launch new recharge codeGlobacom has partnered with fifteen leading banks to launch a unified short code for customers to purchase Glo airtime at any time from banks in the partnership. Read More
Airtel Ghana launches ‘love month’ promoAirtel Ghana has announced plans to celebrate and reward its cherished customers in February, the ‘love month’, through a Valentine Day promotion dubbed “In The Name of Love”. Read More
Safaricom launches M-PESA statements serviceSafaricom has announced a new service that allow M-PESA customers to access monthly statements free of charge via email. Read More
Ghanaian market catches up with mobile financial servicesThe usage of mobile financial services in Ghana is increasing rapidly, according to a survey conducted by CGAP. Read More
Viber Spreads Good Vibes in Africa with the introduction of public chatsViber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East. Read More
Bank starts year with new mobi appBancABC says their newly launched product, BancABCMobi, will allow more customers to use mobile banking solutions in this coming year and many more to come. Read More
FEATURED STORYViber Spreads Good Vibes in Africa with the introduction of public chats
Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East.
BEST READ NEWS
IN DEPTHPoised for greater heights – Roshi Motman, AfricaCom CEO of the Year Winner
Roshi Motman is not your average CEO. Since taking up the reins as the first female CEO of Tigo Ghana in 2014, she has led the Tigo brand through a remarkable transformation.