Orange Kenya launches emergency credit benefit
VALUE ADDED SERVICES| Oct. 11, 2012, 8:54 a.m.
Telkom Kenya - Orange has unveiled an advance airtime top-up benefit, PEWA, which will enable its customers to receive emergency credit.
Company CEO Mickael Ghossein says the service will provide advance credit to subscribers, payable within 24 hours with no interest charged.
PEWA credit will be valid for 90 days and can be accessed by customers who have less than KSh5 on their mobile phones. The lending category will allow Orange customers to borrow KSh15.
“This new benefit will be under continuous review, based on customer demand, as we seek to improve our value proposition to our loyal customers,” said Ghossein.
To access the benefit, Orange subscribers will need to dial *133#. PEWA can be used for both on-net and off-net calls; SMSs, Data, as well as other value added services including subscription to free calls on Holla, the company’s flagship all inclusive daily bundled offer.
PEWA, which can be accessed by Orange Mobile prepaid customers, will be free for the first 24-hours after the issuance of the credit advance, after which a service charge of 10 per cent will be charged.
“PEWA enhances the list of comprehensive offerings that complement our products and services,” said Ghossein; adding that PEWA will boost the company’s loyalty programme – Orange Ziada, that has been tailor made to meet the individual needs of the Orange customer. Orange customers currently enjoy a host of bonus options including airtime, data, off-net and on-net SMSs, as well as free value added services ranging from video, music and ringtone downloads.
Orange says the launch of PEWA follows the release of the Consumers Federation of Kenya’s (COFEK) mobile network operators’ Quality of Service study, which found Orange to be the only provider among the top 20 percentile networks for voice performance in Nairobi. The report that was conducted by Phimetrics Audit Services, also termed Kenya as a market with high mobile centricity and lower income, thereby requiring mobile operators to improve services while maintaining reasonable price levels to maintain and realise growth projections.
MORE VALUE ADDED SERVICES NEWS
Orange invests in Afrimarket cash-to-goods money transfer startupOrange has contributed to a fund-raising program initiated by Afrimarket, the leader in cash-to-goods money transfers. Read More
Internet.org app now available in GhanaFollowing the launch of the Internet.org app in Zambia and Kenya, Facebook is expanding its partnership with Airtel to bring the services to Ghana. Read More
TNM mobile money usage grows by 20%Telekom Networks Malawi Limited (TNM) has announced that the number of customers using its mobile money service, called Mpamba meaning ‘capital’, has increased by 20 percent. Read More
Azimo launches instant money transfer to eight new countries in West AfricaAzimo, the online money transfer service, has announced that customers across Europe can now send money to recipients in Benin, Burkina Faso, Ivory Coast, Guinea-Bissau, Mali, Niger, Senegal and Togo in West African CFA francs for instant cash pick-up. Read More
Airtel partners Cignifi and WSBI on mobile savings productsBrussels-based WSBI (World Savings and Retail Banking Institute) and Cignifi today announced an agreement to develop and test-market an innovative mobile savings product targeted at underserved and dormant savers. Read More
WorldRemit, MTN in Mobile Money partnershipWorldRemit and MTN have signed a global partnership that will enable WorldRemit customers to send remittances instantly to MTN’s Mobile Money customers. Read More
Draw your own video gameCartoon Network Games has partnered with Pixel Press on an innovative title encourages players to draw their own Adventure Time game levels. Read More
Tigo subscribers to enjoy 36m music tracks on their smartphonesTigo Tanzania today announced the launch of Tigo Music through a partnership with Deezer, the international music streaming service that will provide Tanzanians with unlimited music experience. Read More
Tigo Rwanda launches 4G, TV streamingTigo Rwanda has officially launched its 4G internet service and iROKOtv video streaming partnership. Read More
MTN unveils 2015 BetterMe app to maximize internet usageMTN Nigeria has launched its BetterMe campaign with the unveiling of the My2015BetterMe app and three 2015 BetterMe Bundle offerings for customers across all strata. Read More
FEATURED STORYUCC launches 2015 ACIA awards
Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSAlbany CTG, Microsoft, collaborate on School of Government Program
The University at Albany’s Center for Technology in Government (CTG) has announced its collaboration with Microsoft Corporation to deliver executive level training to government leaders in Africa ...VMware reports fourth quarter and full year 2014 results
VMware, the global leader in virtualisation and cloud infrastructure, has announced financial results for the fourth quarter and full year of 2014.MTN to empower African businesses with AWS Direct Connect
MTN Group today announced it would be the first African company to offer Amazon Web Services (AWS) Direct Connect to business customers across multiple countries on the ...