Orange Kenya launches emergency credit benefit
VALUE ADDED SERVICESBy BiztechAfrica - Oct. 11, 2012, 8:54 a.m.
Telkom Kenya - Orange has unveiled an advance airtime top-up benefit, PEWA, which will enable its customers to receive emergency credit.
Company CEO Mickael Ghossein says the service will provide advance credit to subscribers, payable within 24 hours with no interest charged.
PEWA credit will be valid for 90 days and can be accessed by customers who have less than KSh5 on their mobile phones. The lending category will allow Orange customers to borrow KSh15.
“This new benefit will be under continuous review, based on customer demand, as we seek to improve our value proposition to our loyal customers,” said Ghossein.
To access the benefit, Orange subscribers will need to dial *133#. PEWA can be used for both on-net and off-net calls; SMSs, Data, as well as other value added services including subscription to free calls on Holla, the company’s flagship all inclusive daily bundled offer.
PEWA, which can be accessed by Orange Mobile prepaid customers, will be free for the first 24-hours after the issuance of the credit advance, after which a service charge of 10 per cent will be charged.
“PEWA enhances the list of comprehensive offerings that complement our products and services,” said Ghossein; adding that PEWA will boost the company’s loyalty programme – Orange Ziada, that has been tailor made to meet the individual needs of the Orange customer. Orange customers currently enjoy a host of bonus options including airtime, data, off-net and on-net SMSs, as well as free value added services ranging from video, music and ringtone downloads.
Orange says the launch of PEWA follows the release of the Consumers Federation of Kenya’s (COFEK) mobile network operators’ Quality of Service study, which found Orange to be the only provider among the top 20 percentile networks for voice performance in Nairobi. The report that was conducted by Phimetrics Audit Services, also termed Kenya as a market with high mobile centricity and lower income, thereby requiring mobile operators to improve services while maintaining reasonable price levels to maintain and realise growth projections.
MORE VALUE ADDED SERVICES NEWS
Airtel wins case to open up M-PesaThe Communications Authority of Kenya (CAK) has ordered Safaricom to open up its M-Pesa platform after Airtel Kenya filed a petition. Read More
Revolutionary second screen partnership enhances Dream School SA impactA popular South African TV series in which youths who have dropped out of school are coached by celebrities, has expanded its reach through a partnership with WeChat. Read More
Samsung Partners in good health for Sub-Saharan AfricaSamsung Electronics is supporting the GSMA Mobile for Development mHealth programme on a range of mHealth services in Africa. Read More
New partners join ITU’s Be He@lthy, Be Mobile initiativeThe International Telecommunication Union has announced that global healthcare company GSK and Public Health England (PHE) will join Be He@lthy, Be Mobile, an initiative which it leads in collaboration with the World Health Organization (WHO). Read More
SIA Group enters African card payments sectorPerago has signed an agreement with Swish Payments to support its new m-commerce initiative in Africa and Europe. Read More
MTN partners Salt & Einstein MTS, NHIS on insuranceMTN Nigeria says it has partnered Salt & Einstein MTS and the National Health Insurance Scheme (NIHS) to help push health insurance to many people in the country leveraging on its wider reach. Read More
Free Twitter on EconetEconet Wireless is now offering free access to Twitter to all subscribers on Econet Broadband. Read More
Gemalto, GSMA drive African mHealth initiativeGemalto has announced its partnership with (global System for Mobile Communication Association (GSMA1) to drive the pan-African mHealth Initiative (PAMI). Read More
Has Africa slowed in global mobile payments innovation?wiGroup says Africa has lost ground to the US and China in the mobile payments innovation race. Read More
FEATURED STORYWidening ICT skills gap: Cause for concern
Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.