Opera News celebrates the end of Shake and Win campaign by handing over two brand new cars in SA
Opera News, the most downloaded standalone news app in Africa, is celebrating the end of its successful campaign “Shake & Win” in South Africa by giving away two brand new cars to Khangwelo Malada, an enthusiast twenty one year old hairdresser and to Sphindile Shangase, an active mom and Pretorian lawyer.
The lucky winners, were presented with their cars in Johannesburg in a private event at the Renault car dealership at Cnr Jack & Refinery Roads.
Opera News launched a built in “Shake” feature at the beginning of the 2018 football World Cup to reward its users with gifts and prizes in an easy way. When users open Opera News, a shake command popped up on the screen, letting users know that they can shake their phones in hopes of winning an amazing prize.
“We are glad to hear the stories of our South African winners and we enjoy celebrating this moment with them and with all the Opera News community we have built in different African countries” said Jørgen Arnesen, Global Head of Marketing and Distribution at Opera.
Malada and Shangase received the keys of their band new 2018 Renault Kwid’s and shared their excitement with their families and friends who came and pick up the cars with them.
Malada, who is currently working as a hairdresser with his father, mentioned that this is a dream come true for him. “The truth is that I’m really excited and this is a dream come true. I really didn't believe that I won a car.” said Khangwelo. “I told my mom that I entered a competition and that I was going to win. She thought I was joking but when I showed her that I was the winner, she said it’s nice seeing me achieving my dreams.”
Moreover, Sphindile or Phindile, as she likes to be called, is an active mom and lawyer who enjoys her job. She mentioned that she started to use Opera News during the football world cup 2018 and it was then when she saw the opportunity of winning a brand new car.
“I saw this competition so I entered and I was shaking, shaking, shaking my phone an hour everyday actually until I got together this puzzle of nine pieces.” said Phindile. “I didn’t know that I could win, so the day I won it, I was shocked. Now I will use my car to go to work and take my daughter to see the city.”
Thousands of winners every day
Since the introduction of the Shake feature, Opera News has rewarded more than 70 thousand users in South Africa with amazing prizes and it has registered more than 3 million shakes in the country.
“On average, more than 500 thousand people in the African continent have shaken their phones since the introduction of the feature,” said Arnesen. “This tells us how engaged people were with app and eager to participate to win the big prizes.”