Online travel surges


Image: By BiztechAfrica
Online travel surges

New research by says the online travel market is showing strong growth in emerging markets.

The latest"Global Online Travel Report 2012" by says the trend to book travel arrangements online will continue in 2012 - especially in emerging economies. Double digit percentage growth is expected in major markets.

The US is still the biggest market, with the value of the US online travel market still higher than that of Great Britain, China, India and Brazil combined in 2011. In 2012, the "Online Travel Segment" is forecast to represent almost a third of the total global travel market value.

The report said clients who bought travel products online in 2011 made most purchases through online travel agents, amounting to almost 50%, followed by search engines and websites of tour operators. In the category mobile bookings, hotels were booked most frequently, followed by flights and travel packages. 

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