Octagon, meTVafrica to stream Olympics to Africa

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Octagon is using African based video on demand (VOD) service meTVafrica, as the delivery platform bringing viewers across the African continent highlights of the London 2012 Olympic Games free to their mobile phones and desktops for the duration of the Games..

This comes after the company secured rights to distribute the Olympic Games with partnerships with some of the continent’s leading network operators and ISPs. All content is free access, meaning the content is openly available in Africa excluding South Africa.

Octagon is the global sports and entertainment content marketing arm of the Interpublic Group of Companies and a pioneer and thought leader in sports and music and entertainment sponsorship consulting, athlete & personality representation and management, talent procurement, event management and hospitality.

The meTVafrica platform is a content aggregation VOD platform that allows for the distribution of professionally made video content on the internet. Octagon says it is committed to providing relevant programming for audiences across the continent on a platform that they can access at the touch of a button. Jonathan Riley, the Head of Sales and Broadcasting Media at Octagon says the IOC has been very supportive through this process.

“We’re very much looking forward to bringing African audiences the best possible content because we want to ensure that they don’t miss a moment of the riveting highlights from the Games,” said Riley.

“Every effort will be made to ensure that key sports or disciplines will be featured and the content will focus on a number of sports including, athletics, boxing, football, basketball, and swimming,” he said. He said that this would however be subject to the African sides’ / athletes’ qualification.

The highlights offer commenced from 25 July and end on 12 August. The system to access these packages is “video on demand” and all content will sit on these platforms for the duration of the Olympic Games

For desktop or laptop access, the website link is www.metvsport.com

For mobile phone access, the mobisite link is www.metvsport.mobi