Nokia, Vodacom take Asha to Tanzania
TELECOMSBy BiztechAfrica - July 21, 2012, 12:22 p.m.
By Hudson Kazonta, Dar es Salaam, Tanzania
Vodacom Tanzania and Nokia they have entered into a joint promotion that will see the introduction of two new mobile phones to the market.
The mobile phones, which are targeting the youth market in the country, are the Nokia Asha 200 and Nokia Asha 302.
Vodacom will run a campaign that will see Nokia Asha 200, a data enabled device for young professionals, sell at Tsh149,999 and Nokia Asha 302, the first to offer Mail for Exchange, sell at Tsh 219,999.
Customers will get double airtime and internet bundle for free to be used within 7 days for six months once they top up either Tsh1,000, Tsh2,000 or Tsh 5,000 for the first time. Facebook, Twitter and Wikipedia will also be accessed for free.
According to Vodacom Tanzania the campaign will aim at maintaining and growing Vodacom's market share and leadership, adding that the youth form a big percentage of the population of Tanzania, hence the need to give them affordable services and products.
There will be regular countrywide activations, which will enable many customers to be reached, and this is one of the many launches Vodacom Tanzania has planned for this year.
The Nokia Asha range of mobile phones offer consumers integrated social networking, entertainment and thousands of apps at their finger-tips.
They also provide consumers with freedom of choice when it comes to design, colour, form factor and price - many compelling reasons for consumers to buy.
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