Nokia showcases Asha phones in Nigeria
TELECOMSBy BiztechAfrica - Feb. 29, 2012, 7:38 p.m.
By Lukas Ajanaku, Lagos, Nigeria
In a bid to continually deliver unmatched mobile experience to its teeming customers, Nokia has unveiled the Asha range of products into the Nigerian market.
The launch event, which took place in Lagos recently, saw the official introduction of the Nokia Asha 201 and Nokia Asha 303 into the Nigerian market.
Nokia Asha phones are messaging devices produced with full QWERTY keypad for quick and easy text input yet quite affordable. The Asha range are available at the very affordable prize of mobile phones but imbued with the distinct features of smart phones.
General Manager Sales, Nokia Nigeria, Chris Brown said consumers could now send text messages, emails and chats with their friends with the added speed advantage of QWERTY. They can also view their friends status updates and tweet right there on their home screen and download thousands of free applications from the proprietary Nokia store.
Nokia’s Solutions Marketing Manager, Kesiena Ogbemi said in a product presentation that the Asha range of mobile devices represents futuristic concepts already being delivered to users. He said: “Asha means hope and we see the next generation as one that is bound to be connected beyond calls and text messaging. Thus today, we are launching an ambition and not devices.’’
Brown added that Nokia Asha was consistent with the company’s tradition of always churning out devices that suit consumer needs.
He stated: “We are making phones that give users a great experience and in Asha 201 and 303, we are giving young people devices that are trendy and packed with lots of exciting applications.
He added that besides having a QWERTY keyad, Asha 201 and 303 handsets also give users access to the Nokia store, where thousands of free applications can be downloaded and they come with a one-month free data plan from MTN Nigeria to allow internet access.
Nokia Asha 201 comes with fully integrated social networks to make consumers stay connected to friends and networks via Nimbuzz, Facebook chats and more. It also has high performance loudspeakers to enable consumers share favourite music with friends and support for up to 32G with a microSD memory card.
The Nokia Asha 303 comes with all tools on the homescreen, meaning consumers can view their friends’ updates and tweet with one click. It also comes with touchscreen capabilities and a Nokia Brower that gives consumers faster and more cost effective web browsing experience. The Nokia Browser compresses consumer data by up to 90%, which means consumers can spend less money and less time surfing the internet.
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