Nokia showcases Asha phones in Nigeria
TELECOMS| Feb. 29, 2012, 7:38 p.m.
By Lukas Ajanaku, Lagos, Nigeria
In a bid to continually deliver unmatched mobile experience to its teeming customers, Nokia has unveiled the Asha range of products into the Nigerian market.
The launch event, which took place in Lagos recently, saw the official introduction of the Nokia Asha 201 and Nokia Asha 303 into the Nigerian market.
Nokia Asha phones are messaging devices produced with full QWERTY keypad for quick and easy text input yet quite affordable. The Asha range are available at the very affordable prize of mobile phones but imbued with the distinct features of smart phones.
General Manager Sales, Nokia Nigeria, Chris Brown said consumers could now send text messages, emails and chats with their friends with the added speed advantage of QWERTY. They can also view their friends status updates and tweet right there on their home screen and download thousands of free applications from the proprietary Nokia store.
Nokia’s Solutions Marketing Manager, Kesiena Ogbemi said in a product presentation that the Asha range of mobile devices represents futuristic concepts already being delivered to users. He said: “Asha means hope and we see the next generation as one that is bound to be connected beyond calls and text messaging. Thus today, we are launching an ambition and not devices.’’
Brown added that Nokia Asha was consistent with the company’s tradition of always churning out devices that suit consumer needs.
He stated: “We are making phones that give users a great experience and in Asha 201 and 303, we are giving young people devices that are trendy and packed with lots of exciting applications.
He added that besides having a QWERTY keyad, Asha 201 and 303 handsets also give users access to the Nokia store, where thousands of free applications can be downloaded and they come with a one-month free data plan from MTN Nigeria to allow internet access.
Nokia Asha 201 comes with fully integrated social networks to make consumers stay connected to friends and networks via Nimbuzz, Facebook chats and more. It also has high performance loudspeakers to enable consumers share favourite music with friends and support for up to 32G with a microSD memory card.
The Nokia Asha 303 comes with all tools on the homescreen, meaning consumers can view their friends’ updates and tweet with one click. It also comes with touchscreen capabilities and a Nokia Brower that gives consumers faster and more cost effective web browsing experience. The Nokia Browser compresses consumer data by up to 90%, which means consumers can spend less money and less time surfing the internet.
MORE TELECOMS NEWS
BotswanaPost and ZimPost in money transfer dealBotswanaPost and its counterpart in Zimbabwe, ZimPost, have announced the introduction of the first inter-postal money transfer corridor. Read More
MTN, Huawei trial 2.4T WDM systemMTN, Africa's largest telecommunications operator and Huawei today announced the successful live trial of a Transport Software-Defined Networking (SDN) and 2.4Tbit/s wavelength-division multiplexing (WDM) system. Read More
Tigo supports 19th Ghana journalist awardsMobile Network Operator Tigo Ghana has presented 10 tablets valued at GHC20,000 to the Ghana Journalists Association (GJA) towards the annual Journalist Awards scheduled to take place at the Banquet Hall, State House, Accra. Read More
Africell DRC to launch 3G services end-2014Africell DRC is set to launch its 3G services at the end of the year, a source close to the company told Biztechafrica this week. Read More
The impact of Movitel on ICT in MozambiqueMovitel is reported to be contributing to changing the information communication landscape in Mozambique. Read More
SSA telecoms growing faster than any other regionThe African telecoms market is set to be one of the main growth success stories for the telecoms sector in the next 5 years, according to a new report. Read More
Tigo introduces unified short code for products and servicesTigo Ghana has announced the installation of a world-class IVR (Interactive Voice Response) that will give both its pre-paid and post-paid customers the opportunity to access all its product through a unified short code, 555. Read More
TNM to conduct biggest promotion pay-outTNM will on August 26 splash out over K100 million in its Ufulu@50 Promotion, the biggest payout in a single day in the history of promotions in Malawi. Read More
We don’t patronise fake OEMs, says GloGlobacom has said it does not patronise substandard original equipment manufacturers (OEMs) and telecoms equipment vendors. Read More
FEATURED STORYSafaricom-Equity battle for mobile banking hots up
Equity bank's entry to the mobile banking and telephony industry is still hanging in the balance with London-based global association of mobile operators (GSMA) calling for independent audit.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.