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Nigeria could lead Africa’s internet

Wikipedia founder Jimmy Wales has told a youth marketing forum in Lagos that Nigeria could lead Africa’s internet market.

Speaking in Lagos at the FB Initiatives & Innovations Ltd Youth-Marketer Converge Conference, Wales noted that mobile devices and lower cost bandwidth was leading to immense growth in internet use in Nigeria.

The conference focused on internet use by African youths, with the theme: “digital, mobile and social, what are youths really searching for?"

Delegates heard that mobility, Olympic fever, citizen journalism and the cashless economy would be major online trends in the region this year. Speakers said marketers needed to take these trends into consideration, as well as remembering that the majority of internet users in Nigeria were young.

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