New tagline and new Reach for Change initiative for Tigo
MOBILENana Appiah, Accra, Ghana | Oct. 20, 2012, 6:30 a.m.
By Nana Appiah Acquaye, Accra, Ghana
Tigo Ghana has unveiled a new tagline and a new Reach for Change social entrepreneurs contest.
The new tagline comes as competition among telcos in Ghana grows fiercer, and Mobile Number Portability drives telcos to aggressively woo customers from competing networks.
To reflect its efforts to give subscribers the best quality services and remain happy all the time, Tigo Ghana has changed it tagline from ‘express yourself’ to ‘smile, you’ve got Tigo’.
The CEO of Tigo Ghana, Adil El Youssefi, says Tigo aims to put a smile on the face of every Ghanaian with its affordable products and services, quality network and excellent customer service.
“This is what drives us and keeps us awake at night at Tigo. I will therefore invite you all to join the network that understands your need and takes practical steps to satisfy your needs putting a smile on your face. No other network understands your needs better than us at Tigo. The network that actually works” he said.
Tigo’s new tagline was unveiled during an official launch of one of Tigo-Ghana’s local CSR interventions, known as the Reach for Change Initiative in Accra. The initiative, which is a partnership deal between Tigo Ghana and a Swedish based –non-profit organization, Reach for Change, is aimed at improving the lives of children through social entrepreneurs who have ideas on how to better the lives of children across all Tigo African operations.
Adil El- Youssefi reiterated Tigo’s belief in the initiative and noted that Reach for Change would further contribute to enhancing the lives of children and youth who are the hope for the future.
“Tigo believes in partnering and empowering individuals with the passion and idea to make a change. On our part, we will support each of the selected entrepreneurs with USD25,000 each over a three year period to enable them implement their project. Additionally, we will provide our chosen social entrepreneurs with professional advice and counseling to make their projects sustainable” he added.
The Head of Integrity & CSR at Tigo Ghana, Leticia Adu-Ampoma, explained to Biztechafrica how the selection process works: Shortlisted applicants will be given the opportunity to present their business plans to the team. Two winning social entrepreneurs will then be selected and they will each receive a salary fund of twenty-five thousand dollars each (USD25,000.00) over a three year period with professional advisory support from Tigo. She also indicated that, seven social entrepreneurs are already benefiting from the pilot Reach for Change initiative held in 2011.
Interested social entrepreneurs or the general public with a desire and idea to transform the lives of children can apply online by visiting the reach for change website at http://reachforchange.org/ghana/apply,or the Tigo website at http://www.tigo.com.gh/reachforchange or any Tigo Customer Care Centre. Interested applicants can also dial 4545 for assistance. Applications close on November 30, 2012.
MORE MOBILE NEWS
Surfline Ghana to celebrate customers with appreciation weekSurfline Communications is set to kick-start its Customer Appreciation Week with a commitment to continuing offering customers and businesses first-rate customer service. Read More
MTN names new Group President & CEOMTN has announced plans to appoint Vodacom executive Rob Shuter as the new MTN Group President and CEO. Read More
Airtel, Tigo Ghana sanctioned in NCA 3G ReportGhana’s National Communication Authority has sanctioned Airtel and Tigo Ghana for failing to cover district capitals, including Karaga, Bimbilla and Wulensi, with a 3G network. Read More
Surfline Ghana partners this year’s MOBEXSurfline Communications says it has partnered Coaster International and other stakeholders to present Ghana’s biggest ICT fair and seminar, MOBEX 2016. Read More
New Airtel Premier Retail shop opens at the Achimota MallAirtel has opened a bespoke customer experience center at the Achimota Mall to exclusively cater to the telecommunication and lifestyle needs of its high value and Premier customers. Read More
MTN Rwanda launches youth campaignMTN Rwanda has announced the launch of its new youth proposition campaign which is targeted at the youthful subscribers on its network. Read More
Internet of Things to overtake mobile phones by 2018: Ericsson Mobility ReportEricsson Mobility Report reveals that the Internet of Things (IoT) is set to overtake mobile phones as the largest category of connected device by 2018. Read More
Safaricom launches youth platformSafaricom has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile. Read More
Vodafone sweeps awards in two separate eventsVodafone Ghana is cementing its reputation for social media excellence, with a series of awards. Read More
Winners emerge in Samsung’s “Inspire Bigger Dreams” campaignThe Samsung Electronics “Inspire Bigger Dreams” competition has produced three winners. The campaign was aimed at encouraging Nigerians to keep their dreams alive, dream bigger and aspire to greater heights. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSTigo Business – Building trusted business partner relationships with clients
Tigo Business has increased and empowered its account management team to improve its overall customer service experience.