New tagline and new Reach for Change initiative for Tigo

MOBILE

|
Image: Adil El Youssefi. By Nana Appiah Acquaye
Adil El Youssefi

By Nana Appiah Acquaye, Accra, Ghana

Tigo Ghana has unveiled a new tagline and a new Reach for Change social entrepreneurs contest.

The new tagline comes as competition among telcos in Ghana grows fiercer, and Mobile Number Portability drives telcos to aggressively woo customers from competing networks.

To reflect its efforts to give subscribers the best quality services and remain happy all the time, Tigo Ghana has changed it tagline from ‘express yourself’ to ‘smile, you’ve got Tigo’.

The CEO of Tigo Ghana, Adil El Youssefi, says Tigo aims to put a smile on the face of every Ghanaian with its affordable products and services, quality network and excellent customer service.

“This is what drives us and keeps us awake at night at Tigo. I will therefore invite you all to join the network that understands your need and takes practical steps to satisfy your needs putting a smile on your face. No other network understands your needs better than us at Tigo. The network that actually works” he said.

Tigo’s new tagline was unveiled during an official launch of one of Tigo-Ghana’s local CSR interventions, known as the Reach for Change Initiative in Accra. The initiative, which is a partnership deal between Tigo Ghana and a Swedish based –non-profit organization, Reach for Change, is aimed at improving the lives of children through social entrepreneurs who have ideas on how to better the lives of children across all Tigo African operations. 

Adil El- Youssefi reiterated Tigo’s belief in the initiative and noted that Reach for Change would further contribute to enhancing the lives of children and youth who are the hope for the future.

“Tigo believes in partnering and empowering individuals with the passion and idea to make a change. On our part, we will support each of the selected entrepreneurs with USD25,000 each over a three year period to enable them implement their project. Additionally, we will provide our chosen social entrepreneurs with professional advice and counseling to make their projects sustainable” he added.

The Head of Integrity & CSR at Tigo Ghana, Leticia Adu-Ampoma, explained to Biztechafrica how the selection process works: Shortlisted applicants will be given the opportunity to present their business plans to the team. Two winning social entrepreneurs will then be selected and they will each receive a salary fund of twenty-five thousand dollars each (USD25,000.00) over a three year period with professional advisory support from Tigo. She also indicated that, seven social entrepreneurs are already benefiting from the pilot Reach for Change initiative held in 2011.

Interested social entrepreneurs or the general public with a desire and idea to transform the lives of children can apply online by visiting the reach for change website at http://reachforchange.org/ghana/apply,or the Tigo website at http://www.tigo.com.gh/reachforchange or any Tigo Customer Care Centre. Interested applicants can also dial 4545 for assistance. Applications close on November 30, 2012. 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Ghana Telecom Awards confirm Vodafone Ghana leader in mobile internet

Industry players and analysts at this year’s Ghana Telecom Awards were not surprised when Vodafone Ghana was adjudged the ‘Mobile Broadband Provider of the Year’. Read More

The transformative power of affordable smartphones and unlimited data in Ghana

Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye. Read More

TNS, Kantar Media in strategic mobile research partnership with GeoPoll in Africa

Global research consultancy TNS has announced an exclusive partnership with GeoPoll to deploy a new range of research products and services intended to improve market research in Africa. Read More

5th edition of Tigo Ghana Meets Naija launched

The biggest musical concert on the events calendar, Ghana Meets Naija, returns in its fifth year, with an even bigger and more exciting package for music fans in both Ghana and Nigeria. Read More

Tigo launches bid to become biggest 4G network in Tanzania

Tigo Tanzania has launched a brand new 4G LTE technology, which it says will make it the biggest and fastest Internet network in the country. Read More

Tigo Big Six - data liberation for Ghanaian subscribers

Tigo’s Unlimited (Tigo Big Six) package gives real freedom to new customers to enjoy extended internet access.   Read More

Mobile Africa 2015: African phone use decoded

A survey of mobile phone usage in five African countries has delivered startling findings on the rise of Internet access via phones, the potential demise of Nokia and the continued appeal of BlackBerry. Read More

President Jonathan commends operators on National Mobile Health Insurance collaboration

Nigerian President Goodluck Jonathan has commended telecoms operators for their collaborative efforts in putting Nigerians on the National Mobile Health Insurance programme platform. Read More

Vodafone Ghana Fixed Broadband customers get bundle extension

Vodafone Ghana says it will soon be offering a one-week validity extension to all fixed broadband users in the country.  Read More

Airtel, UNAIDS partner

The Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, has explained that the partnership of the telco with the Joint United Nations Programme on HIV/AIDS (UNAIDS) will allow ample opportunity to further promote its Touching Lives initiative aimed at positively impacting on Nigerians, especially in the area of quality healthcare ... Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

The transformative power of affordable smartphones and unlimited data in GhanaThe transformative power of affordable smartphones and unlimited data in Ghana

Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.

IN DEPTH

NIMC infrastructure must be managed by credible people: NIMC chiefNIMC infrastructure must be managed by credible people: NIMC chief

NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.