New solar reseller programme for EMEA

Canadian Solar, one of the world's largest solar companies, has announced the launch of a dedicated Authorised Reseller Programme focused on Europe, the Middle East and Africa.

Canadian Solar plans to actively support its EMEA reseller partners with extensive technical product training, professional sales and marketing support, and many other benefits, including access to a valuable ongoing qualified lead programme, and an Authorised Reseller Starter Kit, tailored marketing materials, and product samples. Programme partners will also benefit from a comprehensive co-marketing programme with joint events, Public Relations, advertising and online marketing activities.

The Authorised Reseller Programme will target EMEA professionals that want to offer Canadian Solar's industry leading, high-quality, high-performance solar products. Only registered companies will be able to take advantage of the exclusive new programme.

Yan Zhuang, Senior Corporate Vice President of Global Sales and Marketing of Canadian Solar, commented: "Canadian Solar's dedicated new EMEA Authorised Reseller Programme will enable us to even more effectively support our numerous long-term partners, while at the same time help attract new partners in the growing EMEA region."

"We spent a lot of time developing our programme, including researching successful programmes from other industries. It made perfect sense for Canadian Solar to lead the way with this innovative effort for the EMEA region. We are excited about and fully committed to our Authorised Reseller Programme as it is designed to be mutually beneficial to our partners and to Canadian Solar's success."

Canadian Solar partners can receive additional information about the Authorised Reseller Programme from their respective Sales Manager and interested companies at [email protected].

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