New Asha Touch now in Kenya
TELECOMS| Aug. 16, 2012, 1:11 p.m.
By Semaj Itosno, Nairobi, Kenya
Phone maker Nokia has unveiled another smartphone in its Asha series, targeted at the Kenyan youth.
“We recently launched our first full touch Asha product, the Nokia Asha 305, and now add to the full touch family with the Asha 311,” said Bruce Howe, General Manager for Nokia East Africa. “This is in line with our commitment to bring smartphones to the vibrant youth market at more affordable price points, while not compromising on performance and access to world class apps through Nokia Store”.
This comes as Nokia’s market share dropped three percentage points year over year for the second quarter, while sales fell by 14.8 percentage points, according to research company Gartner.
Gartner said the worldwide mobile phone market shrank in the second quarter of this year, with sales falling by 2.3% compared to the same quarter in 2011.
The research firm said Motorola, LG, HTC, and BlackBerry maker Research In Motion all also saw losses in market share, while Apple and Samsung’s rose by 2.3 percentage points and 5.3 percentage points, respectively.
The research firm attributed the shrink to a “challenging economic environment,”
Samsung’s growth was aided by strong Galaxy sales -- particularly of its flagship Galaxy S3 device, which reached 10 million in the first two months after its release.
The firm said the flagship Nokia Asha Touch 311 is now available for purchase in Kenya at an estimated retail price of Ksh 9,990.
To ensure the youths are excited, the Nokia 311 is a colourful, compact touch screen device that allows users to enjoy a host of mobile entertainment options with just a simple swipe.
These include the exclusive-to-Nokia offer of 40 free to download games from Electronic Arts (EA), featuring titles like Tetris, Bejeweled, Need for Speed, The Run and EA SPORTS, FIFA 12.
“Nokia Asha Touch users can enjoy even more games with 22 classic NAMCO BANDAI arcade tiles including PAC-MAN, GALAGA and Final Fantasy now available for download from the Nokia Store, ranging in price from USD 0.99 to USD 2.99,” said Bruce Howe, General Manager for Nokia East Africa.
The pre-loaded social application allows users to access Facebook and Twitter directly from the home screen.
Howe said the new phone comes coupled with the new Nokia Browser 2.0, which makes Internet browsing up to twice as fast and 85 per cent cheaper.
The Nokia Asha 311 also features a 3.2MP camera and pre-installed Nokia Maps, in addition to the 15 level pre-bundled version of Angry Birds.
According to Gartner, overall, global sales of mobile devices reached 419 million units in the quarter, with smartphone sales up by more than 42% year-on-year.
MORE TELECOMS NEWS
Orange completes acquisition of Airtel in Burkina FasoOrange has announced that, together with its subsidiary Orange Côte d’Ivoire, it has completed the acquisition of 100% of the mobile operator Airtel in Burkina Faso. Read More
MTN Ghana goes live with 4G LTE in grand styleThe plush iconic MTN House, home to MTN Ghana’s operations came to a standstill on Tuesday, as the country’s telecom leader officially unveiled its latest 4G LTE services across the length and breadth of Ghana. Read More
NCC to end telcos’ voluntary adherence to corporate governanceAfter more than one year of voluntary adherence by telcos to the Corporate Governance Code for the industry, the Nigerian Communications Commission (NCC) yesterday started a journey that will lead to mandatory enforcement. Read More
Telkom Kenya appoints new CEOTelkom Kenya has announced the appointment of Aldo Mareuse as the Chief Executive Officer and member of the Board of Directors. Read More
N1.04tr NCC fine: MTN agrees on N330b staggered paymentMTN Nigeria and the Nigeria Communications Commission have reached an amicable settlement in the matter of the N1.04trillion fine imposed by the regulator in October last year. Read More
MTN Nigerian fine payment terms resolvedMTN has announced that the matter of its fine has been resolved with the Federal Government of Nigeria. Read More
NCC to review 2.6GHz spectrum auctionThe Executive Vice Chairman of the NCC, Prof Umar Garba Danbatta, says the Commission will soon meet with operators over the recent auction of 2.6GHz spectrum. Read More
Vodafone Ghana committed to use technology to address critical health issuesThe new Chief Executive Officer of Vodafone Ghana, Yolanda Cuba, has reiterated Vodafone Ghana’s commitment to using technology to address critical health issues such as maternal and infant mortality in the country. Read More
How telcos in Ghana performed in NCA’s Voice Subscriptions ReportAirtel and MTN Ghana increased their voice and data subscription bases in Q1 2016, according to NCA’s latest report on Mobile Voice and Data Subscription trends. Read More
IHS Towers wins Africa Telecom Infrastructure Company of the Year awardIHS Towers has won the 2016 Africa Telecom Infrastructure Company of the Year Award at Africa’s Information Technology & Telecom Awards (AITTA). Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.