New Asha Touch now in Kenya

TELECOMS

|
Image: By BiztechAfrica
New Asha Touch now in Kenya

By Semaj Itosno, Nairobi, Kenya

Phone maker Nokia has unveiled another smartphone in its Asha series, targeted at the Kenyan youth.

“We recently launched our first full touch Asha product, the Nokia Asha 305, and now add to the full touch family with the Asha 311,” said Bruce Howe, General Manager for Nokia East Africa. “This is in line with our commitment to bring smartphones to the vibrant youth market at more affordable price points, while not compromising on performance and access to world class apps through Nokia Store”. 

This comes as Nokia’s market share dropped three percentage points year over year for the second quarter, while sales fell by 14.8 percentage points, according to research company Gartner.

Gartner said the worldwide mobile phone market shrank in the second quarter of this year, with sales falling by 2.3% compared to the same quarter in 2011.

The research firm said Motorola, LG, HTC, and BlackBerry maker Research In Motion all also saw losses in market share, while Apple and Samsung’s rose by 2.3 percentage points and 5.3 percentage points, respectively.

The research firm attributed the shrink to a “challenging economic environment,” 

Samsung’s growth was aided by strong Galaxy sales -- particularly of its flagship Galaxy S3 device, which reached 10 million in the first two months after its release.

The firm said the flagship Nokia Asha Touch 311 is now available for purchase in Kenya at an estimated retail price of Ksh 9,990.

To ensure the youths are excited, the Nokia 311 is a colourful, compact touch screen device that allows users to enjoy a host of mobile entertainment options with just a simple swipe.

These include the exclusive-to-Nokia offer of 40 free to download games from Electronic Arts (EA), featuring titles like Tetris, Bejeweled, Need for Speed, The Run and EA SPORTS, FIFA 12.

“Nokia Asha Touch users can enjoy even more games with 22 classic NAMCO BANDAI arcade tiles including PAC-MAN, GALAGA and Final Fantasy now available for download from the Nokia Store, ranging in price from USD 0.99 to USD 2.99,” said Bruce Howe, General Manager for Nokia East Africa.

The pre-loaded social application allows users to access Facebook and Twitter directly from the home screen.

Howe said the new phone comes coupled with the new Nokia Browser 2.0, which makes Internet browsing up to twice as fast and 85 per cent cheaper.

The Nokia Asha 311 also features a 3.2MP camera and pre-installed Nokia Maps, in addition to the 15 level pre-bundled version of Angry Birds.

According to Gartner, overall, global sales of mobile devices reached 419 million units in the quarter, with smartphone sales up by more than 42% year-on-year.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

Vodacom: no plans to sell SA telecoms towers

Vodacom currently has no intention of selling its tower infrastructure in South Africa in spite of the continent-wide trend towards leasing rather than owning towers, saying the market drivers in the country are different to elsewhere in Africa. Read More

Vodacom Congo outgoing, new boss meet DRC Prime Minister

Outgoing Vodacom Congo Managing Director, South African-born Godfrey Motsa, last week went to the Office of DRC Prime Minister Matata Ponyo to say good bye and thanks as his term at the helm of the mobile operator ended this month. Read More

Tigo Ghana upgrades Customer Support Centres

As part of efforts to offer its customers highly interactive and a more satisfying experience, telecom service provider, Tigo, says it is upgrading its customer support centres to ‘Customer Experience Centres’.  Read More

Vodacom Congo to extend coverage to Central DRC

Mobile operator Vodacom is preparing to extend its network coverage to the central regions of the Democratic Republic of Congo (DRC). Read More

Glo grows subscriber figures to 27.3 million

Globacom says it has worked assiduously to grow its subscriber base to some 27.3 million. By this latest figure, the telco has overtaken Airtel. Read More

Phase3 Telecom upgrades Adam Smith’s facility

Stanley Jegede Phase3 Telecom has upgraded its communications solutions offering to Adam Smith West Africa’s operations. Read More

Nokia devices account for 7m 3G devices, says MTN

Nokia handsets account for the majority of 3G devices on the MTN Nigeria network, the company says. Read More

Airtel Africa announces leadership changes in DRC, Niger

Bharti Airtel has announced the appointment of three key business leaders in the Democratic Republic of Congo (DRC) and Niger. Read More

BTCL shares to be floated in November

The Botswana Telecommunications Corporation Limited (BTCL) Initial Public Offering, which has been in the pipeline for some time, has reached an advanced stage, says the government. Read More

Outsourcing of telecoms towers management a win-win situation - analysts

The sale of tower assets by African telecoms operators to independent management firms is a win-win situation, according to analysts, with operators benefitting from reduced costs and the buyers obtaining potentially valuable long-term assets.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

NIG President speaks his mindNIG President speaks his mind

Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.