New Asha Touch now in Kenya
TELECOMSBy BiztechAfrica - Aug. 16, 2012, 1:11 p.m.
By Semaj Itosno, Nairobi, Kenya
Phone maker Nokia has unveiled another smartphone in its Asha series, targeted at the Kenyan youth.
“We recently launched our first full touch Asha product, the Nokia Asha 305, and now add to the full touch family with the Asha 311,” said Bruce Howe, General Manager for Nokia East Africa. “This is in line with our commitment to bring smartphones to the vibrant youth market at more affordable price points, while not compromising on performance and access to world class apps through Nokia Store”.
This comes as Nokia’s market share dropped three percentage points year over year for the second quarter, while sales fell by 14.8 percentage points, according to research company Gartner.
Gartner said the worldwide mobile phone market shrank in the second quarter of this year, with sales falling by 2.3% compared to the same quarter in 2011.
The research firm said Motorola, LG, HTC, and BlackBerry maker Research In Motion all also saw losses in market share, while Apple and Samsung’s rose by 2.3 percentage points and 5.3 percentage points, respectively.
The research firm attributed the shrink to a “challenging economic environment,”
Samsung’s growth was aided by strong Galaxy sales -- particularly of its flagship Galaxy S3 device, which reached 10 million in the first two months after its release.
The firm said the flagship Nokia Asha Touch 311 is now available for purchase in Kenya at an estimated retail price of Ksh 9,990.
To ensure the youths are excited, the Nokia 311 is a colourful, compact touch screen device that allows users to enjoy a host of mobile entertainment options with just a simple swipe.
These include the exclusive-to-Nokia offer of 40 free to download games from Electronic Arts (EA), featuring titles like Tetris, Bejeweled, Need for Speed, The Run and EA SPORTS, FIFA 12.
“Nokia Asha Touch users can enjoy even more games with 22 classic NAMCO BANDAI arcade tiles including PAC-MAN, GALAGA and Final Fantasy now available for download from the Nokia Store, ranging in price from USD 0.99 to USD 2.99,” said Bruce Howe, General Manager for Nokia East Africa.
The pre-loaded social application allows users to access Facebook and Twitter directly from the home screen.
Howe said the new phone comes coupled with the new Nokia Browser 2.0, which makes Internet browsing up to twice as fast and 85 per cent cheaper.
The Nokia Asha 311 also features a 3.2MP camera and pre-installed Nokia Maps, in addition to the 15 level pre-bundled version of Angry Birds.
According to Gartner, overall, global sales of mobile devices reached 419 million units in the quarter, with smartphone sales up by more than 42% year-on-year.
MORE TELECOMS NEWS
Airtel wins African Operator of the Year AwardBharti Airtel has been recognised as the African Operator of the Year at the CommsMEA Awards 2013. Read More
MTN honours Nelson MandelaThe MTN Group has conveyed its heartfelt condolences to the Mandela family, and the people of South Africa and the world on the passing away of former President Nelson Mandela yesterday. Read More
Ethio telecom moves to next phase of expansionEthio telecom reports that it has concluded the task of telecoms vendor allocation and is now proceeding to implement its network expansion project. Read More
Samsung brings new Galaxy Note 10.1 to GhanaThe much talked about Samsung Galaxy Note 10.1 2014 Edition is finally available on the Ghanaian market. Read More
Safaricom awards Capture Kenya winnersFive Kenyan photographers have won the inaugural Capture Kenya Challenge, sponsored by Safaricom. Read More
Vodafone Ghana thrills subscribers with 020 Live Red Island PartyVodafone Ghana will host its annual 020 live musical concert, dubbed the Red Island Party, at the plush Labadi beach hotel on 14 December this year. Read More
Airtel Africa joins Bridge AllianceAirtel has announced that it will join Bridge Alliance, a leading mobile alliance that is made up of 14 operators, serving over 500 million customers. Read More
Plan seeks 90% mobile, 70% internet penetrationCCK’s ambitious five-year strategic plan seeks to increase the contribution of the ICT sector to GDP by 100 percent and significantly increase mobile and internet penetration. Read More
FEATURED STORYGaming app introduces investors to trading
A new virtual stock market app is equipping would-be investors with the skills they need to trade.
BEST READ NEWS
IN DEPTHCorporate cyber security threats of the year
91% of organisations polled suffered a cyber-attack at least once in the past year, says Kaspersky Lab in its security review of 2013.
COMPANY NEWSMTN launches new positioning campaign for enterprise market
MTN Group today unveiled a new Pan-African brand positioning media campaign for MTN Business, its enterprise business unit.