New Asha Touch now in Kenya

TELECOMS

|
Image: By BiztechAfrica
New Asha Touch now in Kenya

By Semaj Itosno, Nairobi, Kenya

Phone maker Nokia has unveiled another smartphone in its Asha series, targeted at the Kenyan youth.

“We recently launched our first full touch Asha product, the Nokia Asha 305, and now add to the full touch family with the Asha 311,” said Bruce Howe, General Manager for Nokia East Africa. “This is in line with our commitment to bring smartphones to the vibrant youth market at more affordable price points, while not compromising on performance and access to world class apps through Nokia Store”. 

This comes as Nokia’s market share dropped three percentage points year over year for the second quarter, while sales fell by 14.8 percentage points, according to research company Gartner.

Gartner said the worldwide mobile phone market shrank in the second quarter of this year, with sales falling by 2.3% compared to the same quarter in 2011.

The research firm said Motorola, LG, HTC, and BlackBerry maker Research In Motion all also saw losses in market share, while Apple and Samsung’s rose by 2.3 percentage points and 5.3 percentage points, respectively.

The research firm attributed the shrink to a “challenging economic environment,” 

Samsung’s growth was aided by strong Galaxy sales -- particularly of its flagship Galaxy S3 device, which reached 10 million in the first two months after its release.

The firm said the flagship Nokia Asha Touch 311 is now available for purchase in Kenya at an estimated retail price of Ksh 9,990.

To ensure the youths are excited, the Nokia 311 is a colourful, compact touch screen device that allows users to enjoy a host of mobile entertainment options with just a simple swipe.

These include the exclusive-to-Nokia offer of 40 free to download games from Electronic Arts (EA), featuring titles like Tetris, Bejeweled, Need for Speed, The Run and EA SPORTS, FIFA 12.

“Nokia Asha Touch users can enjoy even more games with 22 classic NAMCO BANDAI arcade tiles including PAC-MAN, GALAGA and Final Fantasy now available for download from the Nokia Store, ranging in price from USD 0.99 to USD 2.99,” said Bruce Howe, General Manager for Nokia East Africa.

The pre-loaded social application allows users to access Facebook and Twitter directly from the home screen.

Howe said the new phone comes coupled with the new Nokia Browser 2.0, which makes Internet browsing up to twice as fast and 85 per cent cheaper.

The Nokia Asha 311 also features a 3.2MP camera and pre-installed Nokia Maps, in addition to the 15 level pre-bundled version of Angry Birds.

According to Gartner, overall, global sales of mobile devices reached 419 million units in the quarter, with smartphone sales up by more than 42% year-on-year.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE TELECOMS NEWS

YahClick unveils Virtual Network Operator Service

YahClick, the broadband satellite solutions provider for home and business, has announced a partnership with VT iDirect for the introduction of Virtual Network Operator (VNO) services across YahClick’s existing footprint. Read More

WIOCC appoints new Sales Director

Nikki Popoola has joined WIOCC as Director – Sales, where she will be helping international carriers procure simple solutions to their complex connectivity challenges into and within Africa. Read More

Nigeria's telco InterC Network targets 10m customers

CDMA telco Intercellular has staged a come-back as InterC Network, with a target of capturing 10 million customers in the next five years. Read More

MTN Rwanda launches Business Call Assist for SMEs

MTN Rwanda has launched a cost-effective answering position and personal call management tool designed specifically for small and medium enterprises.  Read More

Airtel Ghana launches groundbreaking home solution

Richard Adiase, Acting Head of Airtel Business  Airtel Ghana has launched a groundbreaking home solution dubbed Airtel Quonect to provide unparalleled Communication, Connectivity and Collaborative solutions for the modern home. Read More

Ghana Chamber of Telecoms appoints Vodafone CEO as new board chairman

The Ghana Chamber of Telecommunications has appointed the CEO of Vodafone, Ms. Yolanda Cuba, as Chairperson for the ensuing year, with MTN CEO Ebenezer Asante as Vice Chair.  Read More

Telecoms Hall of Fame inducts Glo chairman, Adenuga

Globacom has been named best mobile operator for the year 2016, while its chairman, Dr. Mike Adenuga Jr., has been inducted into the Telecoms Hall of Fame for Telecoms Development as a Platinum member. Read More

Etisalat kicks off Nigerian photo competition

Etisalat Nigeria, in line with its commitment to promote innovation and creativity, has announced the opening of the 2016 Etisalat Photography Competition. Read More

Tigo Ghana rewards customer loyalty with new promo

Tigo Ghana has launched another promo geared towards rewarding and appreciating its customers.  Read More

NCA to prosecute mast owners who host illegal transmission equipment

Ghana’s telecoms regulator the National Communication Authority (NCA) has sounded a word of caution to operators of communication masts in the country to desist from hosting illegal transmission equipment off their masts or face prosecution.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Financial services sees AI as both opportunity and threatFinancial services sees AI as both opportunity and threat

Banking is already a key area where technology is having an impact throughout Africa, and a new survey assesses the impact artificial intelligence will have on this sector.

IN DEPTH

Access and Use of ICT stats releasedAccess and Use of ICT stats released

Statistics Botswana has released the first results of the 2014 Information and Communication Technology Household Survey.

COMPANY NEWS

Tigo explores options to give customers a greater choice for 4G services in Ghana

Following her recent visit to Ghana, Cynthia Gordon, the CEO of Millicom Africa, has emphasized the remarkable growth opportunities in data and Tigo’s commitment to giving customers ...