Myriad ‘on track for 1bn users’

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Myriad, which powers mobile social and web for any connected device, is on track to reach a billion mobile social network users this year.

Myriad is in use by the likes of Orange, Vodafone, Mobinil and Telefonica to take Facebook & Twitter to Africa and other emerging markets.

The company said in a statement this week: “With only one in every 32 phones being a smartphone in the region, Myriad is opening up new markets and creating huge revenue opportunities for carriers. For instance, in the first week of launch one carrier signed over 50,000 paying subscribers to their social networking service.

Being one of the few companies to successfully monetize social experiences on the mobile devices, Myriad has attracted very strong interest from carriers in both developed and emerging markets. With such a strong pipeline, Myriad is on track to deliver social networking services to over 1 billion mobile users by end of 2012.”

Available on nearly any mobile phone, subscribers who have limited or no access to data can connect to their favorite social networks, such as Facebook, Twitter and Flickr via Myriad Updates. Powered by Myriad's mobile social networking platform, Xumii, Myriad Updates presents a person's social network activity on the screen as text using the USSD bearer, thus enabling users to stay connected without having to install an app or requiring a data plan.