MultiChoice jerks up subscription fees

BUSINESS

|
Image: By BiztechAfrica
MultiChoice jerks up subscription fees

MultiChoice, Nigeria’s leading pay-TV provider, has announced a WIN-WIN offer for DStv subscribers following an upward review of its subscription fees. However, subscribers who renew their subscription before it expires stand to pay less on the old tariffs.

The new subscription fees are:  DStv Family, from N2, 800 to N3, 000; DStv Compact, from N4, 800 to N5, 000; DStv Compact Plus, from N7, 000 to N7, 500 and DStv Premium, from N10, 000 to N11, 000.

There is, however, no increase in the prices of DStv Access which remains at N1, 500, while the Dual View Access fees and the access fee for HDPVR both remain at N1, 800.

MultiChoice said the price increase has been necessitated by ongoing increases in the company’s operational and ancillary costs which include content acquisition and development, technical infrastructure, satellite lease, facilities and maintenance.

The company emphasized that while it is committed to keeping subscription prices low, it is forced to implement an increase in order to continue to provide quality programming, improved customer service and deliver on its promise to remain the choice pay entertainment destination on the African continent.

Empathetic to the impact this increase may have on its subscribers, the pay-TV provider will be offering a 10% special off the new subscription rates to interested subscribers who make payments before their subscription expires as part of a special offer which comes into effect from October 1.

This implies that each month a subscriber pays ahead of the service expiration, they get a 10% rebate on the subsequent month’s payment and this continues as long as the circle is unbroken.

“We are mindful of the current economic challenges and the impact on the purchasing power given the myriad of competing needs. As a family-oriented company, we have proposed this deal aimed at creating a WIN-WIN situation that ensures that this increase has no negative impact on our subscribers who take up our offer. Our esteemed subscribers will have an opportunity to pay less than they were previously paying,” said John Ugbe, Managing Director of MultiChoice Nigeria.

For subscribers who take advantage of the special offer, the 10% discount translates to N1,350 from N1,500 (N150 less than the new rate) for DStv Access; N2,700 from N3, 000 (N300 less than the new rate) for DStv Family; N4, 500 from N5, 000 (N500 less than the new rate) for DStv Compact; N6,750 from N7, 500 (N750 less than new rate) for DStv Compact Plus; and N9, 900 from N11, 000 (N1,100 less than the new rate) for the DStv Premium.

Ugbe added that with this new price regime, subscribers may pay less than the current subscription rate if they keep their subscription running without interruption. He also emphasized that DStv will continue to avail its subscriber’s quality programming and more value. “Our investments in Nigeria have translated in a better viewer experience as well as more value for money. We have started seeing some of the benefits, which includes the increasing profile of Nigerian sport and general entertainment content on DStv as seen across the African continent.” 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

MasterCard grants Unified Payments acquiring license

MasterCard has granted an acquiring license to Unified Payment Service Limited, a leading payments service provider, in a move expected to broadly increase the acceptance of MasterCard payment cards in Nigeria. Read More

MTN Business backs emerging ICT entrepreneurs

MTN Business has embarked on a long-term supplier development programme that will empower young, black entrepreneurs to take their place at the forefront of South Africa’s evolution to a knowledge-based economy. Read More

CNN, MultiChoice launch 20th African Journalist Awards

CNN International and MultiChoice this week officially launched the CNN MultiChoice African Journalist 2015 Awards.   Read More

Cokodeal.com aims to revive ‘made in Nigeria’

Cokodeal.com, describing itself as Africa’s largest medium for business exposure, is aiming to boost Nigerian manufacturers through greater online exposure. Read More

Leading African airline adds new payment options

ASKY, the leading airline in West and Central Africa, has partnered with PayGate and booking engine SITA to offer web-based booking to its customers for the first time. Read More

Francis Dufay takes the reins of Jumia in Côte d’Ivoire

E-commerce firm Jumia has formalised the appointment of Francis Dufay at the head of its subsidiary in Côte d’Ivoire.  Read More

MTN Uganda rewards women entrepreneurs

The 2015 edition of MTN Women in Business Awards have seen Mrs. Barbara Ofwono, the proprietor of Victorious Schools, scoop the overall Award of MTN Women in Business SME CEO of the year. Read More

Microsoft 4Afrika launches Biz4Afrika online SME hub

Microsoft 4Afrika used the opening of the Connected East Africa event in Diani, Kenya today to launch Biz4Afrika, an online hub providing Kenyan small and medium enterprises (SMEs) with access to locally relevant information and promote trade. Read More

BTCL, SA’s Vodafone seal partnership

Botswana Telecommunications Corporation Limited (BTCL) and South African based Vodafone have signed a non-equity partnership agreement.  Read More

Mascom Derby horse race extravaganza for Botswana

Mascom is doing it again this year with its annual Mascom horse racing event which has been on the Mascom calendar for at least 10 years. Each year during the Easter holidays, Botswana’s leading mobile telephony provider gets people to Botswana’s tourist resort of Maun for the race.   Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

e-commerce space untapped, says phonekings heade-commerce space untapped, says phonekings head

E-commerce is the future, says the head of a new online electronics mall launched in Nigeria. Tayo Olusanya spoke to Kokumo Goodie in Lagos.

IN DEPTH

Villagers get solar training at Barefoot College Villagers get solar training at Barefoot College

The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India. 

COMPANY NEWS

ICT skills in Kenya to grow as ICT Authority and Microsoft sign MOU

Kenya’s ICT Authority and Microsoft have signed a Memorandum of Understanding (MOU), which will, among other things, see Microsoft offer support in providing a platform that will ...