MultiChoice jerks up subscription fees
BUSINESS| Aug. 9, 2012, 7:32 a.m.
MultiChoice, Nigeria’s leading pay-TV provider, has announced a WIN-WIN offer for DStv subscribers following an upward review of its subscription fees. However, subscribers who renew their subscription before it expires stand to pay less on the old tariffs.
The new subscription fees are: DStv Family, from N2, 800 to N3, 000; DStv Compact, from N4, 800 to N5, 000; DStv Compact Plus, from N7, 000 to N7, 500 and DStv Premium, from N10, 000 to N11, 000.
There is, however, no increase in the prices of DStv Access which remains at N1, 500, while the Dual View Access fees and the access fee for HDPVR both remain at N1, 800.
MultiChoice said the price increase has been necessitated by ongoing increases in the company’s operational and ancillary costs which include content acquisition and development, technical infrastructure, satellite lease, facilities and maintenance.
The company emphasized that while it is committed to keeping subscription prices low, it is forced to implement an increase in order to continue to provide quality programming, improved customer service and deliver on its promise to remain the choice pay entertainment destination on the African continent.
Empathetic to the impact this increase may have on its subscribers, the pay-TV provider will be offering a 10% special off the new subscription rates to interested subscribers who make payments before their subscription expires as part of a special offer which comes into effect from October 1.
This implies that each month a subscriber pays ahead of the service expiration, they get a 10% rebate on the subsequent month’s payment and this continues as long as the circle is unbroken.
“We are mindful of the current economic challenges and the impact on the purchasing power given the myriad of competing needs. As a family-oriented company, we have proposed this deal aimed at creating a WIN-WIN situation that ensures that this increase has no negative impact on our subscribers who take up our offer. Our esteemed subscribers will have an opportunity to pay less than they were previously paying,” said John Ugbe, Managing Director of MultiChoice Nigeria.
For subscribers who take advantage of the special offer, the 10% discount translates to N1,350 from N1,500 (N150 less than the new rate) for DStv Access; N2,700 from N3, 000 (N300 less than the new rate) for DStv Family; N4, 500 from N5, 000 (N500 less than the new rate) for DStv Compact; N6,750 from N7, 500 (N750 less than new rate) for DStv Compact Plus; and N9, 900 from N11, 000 (N1,100 less than the new rate) for the DStv Premium.
Ugbe added that with this new price regime, subscribers may pay less than the current subscription rate if they keep their subscription running without interruption. He also emphasized that DStv will continue to avail its subscriber’s quality programming and more value. “Our investments in Nigeria have translated in a better viewer experience as well as more value for money. We have started seeing some of the benefits, which includes the increasing profile of Nigerian sport and general entertainment content on DStv as seen across the African continent.”
MORE BUSINESS NEWS
Contact centres: cog in the machine or customer experience hub?As customer experience becomes the primary competitive advantage in business, the role of the contact centre is changing significantly. But whether it becomes the heart of the business or a component of the bigger machine depends on the business, say African contact centre experts. Read More
Building an African Dream: The Wyzetalk journeyEnterprise social networking company Wyzetalk examines the challenges and opportunities it encountered as a startup in Africa. Read More
African organisations under pressure to sharpen skills retention and employee engagementBusinesses across major African economies such as Kenya and Nigeria are coming under increasing pressure to align their strategies for retaining talent, compensating employees and engaging with their workforces with good international practices. Read More
The Workplace of the FuturePhilip Gregory, Senior Regional Executive: Johnson Controls GWS, Middle East & Africa, talks about the workplace of the future, how it will impact the workforce and how businesses can navigate the tension between employee demands and the needs of the corporation. Read More
New MTN boss Ebenezer Asante starts work at MTN Ridge officeThe former Chief Executive Officer for MTN Rwanda Ebenezer Asante has started work on Friday as the new CEO of Ghana’s leading network operator MTN at its plush Ridge Head quarters in Accra. Read More
Tigo Ghana CEO 2nd on Sweden’s list of 75 young and promising womenThe CEO of Tigo Ghana limited, Roshi Motman, has been named as the second most young, promising and prominent female executive on Sweden’s tall list of 75 outstanding women. Read More
Safaricom non-voice revenue, subscriber numbers show strong growthSafaricom has reported a total revenue increase of 13% to Kshs 163.4bn, with non-voice service revenue increasing by 27% to Kshs 68.8bn. Read More
She Leads Africa launches 2015 Entrepreneur ShowcaseThe premier platform for young female entrepreneurs across Africa has launched this year’s competition, with a $15,000 cash prize for the winners. Read More
Africa highlighted as high potential tech marketAfrica’s trade potential has come under the spotlight at the 5th annual DHL Global Technology Conference in Dubai. Read More
FEATURED STORYThe transformative power of affordable smartphones and unlimited data in Ghana
Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.
BEST READ NEWS
IN DEPTHNIMC infrastructure must be managed by credible people: NIMC chief
NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.