MultiChoice jerks up subscription fees
BUSINESS| Aug. 9, 2012, 7:32 a.m.
MultiChoice, Nigeria’s leading pay-TV provider, has announced a WIN-WIN offer for DStv subscribers following an upward review of its subscription fees. However, subscribers who renew their subscription before it expires stand to pay less on the old tariffs.
The new subscription fees are: DStv Family, from N2, 800 to N3, 000; DStv Compact, from N4, 800 to N5, 000; DStv Compact Plus, from N7, 000 to N7, 500 and DStv Premium, from N10, 000 to N11, 000.
There is, however, no increase in the prices of DStv Access which remains at N1, 500, while the Dual View Access fees and the access fee for HDPVR both remain at N1, 800.
MultiChoice said the price increase has been necessitated by ongoing increases in the company’s operational and ancillary costs which include content acquisition and development, technical infrastructure, satellite lease, facilities and maintenance.
The company emphasized that while it is committed to keeping subscription prices low, it is forced to implement an increase in order to continue to provide quality programming, improved customer service and deliver on its promise to remain the choice pay entertainment destination on the African continent.
Empathetic to the impact this increase may have on its subscribers, the pay-TV provider will be offering a 10% special off the new subscription rates to interested subscribers who make payments before their subscription expires as part of a special offer which comes into effect from October 1.
This implies that each month a subscriber pays ahead of the service expiration, they get a 10% rebate on the subsequent month’s payment and this continues as long as the circle is unbroken.
“We are mindful of the current economic challenges and the impact on the purchasing power given the myriad of competing needs. As a family-oriented company, we have proposed this deal aimed at creating a WIN-WIN situation that ensures that this increase has no negative impact on our subscribers who take up our offer. Our esteemed subscribers will have an opportunity to pay less than they were previously paying,” said John Ugbe, Managing Director of MultiChoice Nigeria.
For subscribers who take advantage of the special offer, the 10% discount translates to N1,350 from N1,500 (N150 less than the new rate) for DStv Access; N2,700 from N3, 000 (N300 less than the new rate) for DStv Family; N4, 500 from N5, 000 (N500 less than the new rate) for DStv Compact; N6,750 from N7, 500 (N750 less than new rate) for DStv Compact Plus; and N9, 900 from N11, 000 (N1,100 less than the new rate) for the DStv Premium.
Ugbe added that with this new price regime, subscribers may pay less than the current subscription rate if they keep their subscription running without interruption. He also emphasized that DStv will continue to avail its subscriber’s quality programming and more value. “Our investments in Nigeria have translated in a better viewer experience as well as more value for money. We have started seeing some of the benefits, which includes the increasing profile of Nigerian sport and general entertainment content on DStv as seen across the African continent.”
MORE BUSINESS NEWS
Africa’s youngest entrepreneurs stand to win $75,000The Anzisha Prize is expanding, after initial success, to provide increased support to entrepreneurial youth and partner organisations to drive pan-African economic growth to 2020. Read More
New age e-commerce consumers challenge traditional business modelsAfrican consumers are increasingly searching online platforms with commercial intent, says DHL. Read More
VMware appoints Bask Iyer as chief information officerVMware has announced the appointment of Bask Iyer to the role of senior vice president and chief information officer (CIO) of VMware. Read More
SpeedCast acquires GeolinkSpeedCast International Limited, a leading global satellite communications service provider, has announced the acquisition of Geolink Satellite Services, a leading provider of satellite communications solutions in the African region. Read More
Out of the Dark: Survival guide for businesses during load-sheddingAs Africa’s premier integrator of business continuity services, ContinuitySA’s team spends a lot of time identifying risks and how to mitigate them. One risk that has become very real for South African businesses is load-shedding. Read More
Insurance body: ICT essentialThe newly established Insurance Institute of Botswana (IIB) says in this day and age it was virtually impossible for organisations, insurance companies included, to operate without incorporating ICT in every facet of their operations. Read More
VMware appoints Scott Dodds as new Vice President, Channel and Alliances in EMEAVMware, the global leader in virtualisation and cloud infrastructure, has announced the appointment of Scott Dodds as Vice President of Channel and Alliances in Europe, Middle East and Africa (EMEA). Read More
IHS Towers awarded Telecom Finance Deal of the YearIHS Towers, Africa’s leading independent mobile telecommunications infrastructure provider, has won TelecomFinance’s 2015 award for Deal of the Year. Read More
Moving from doer to influencer – the shifting role of the CIOThe role of the chief information officer (CIO) has evolved over the past few years, with CIOs no longer just the decision makers for IT systems. Read More
World market for refurbished smartphones to reach 120m units by 2017The worldwide market for refurbished phones that are sold to end users will grow to 120 million units by 2017, with an equivalent wholesale revenue of around $14 billion, says Gartner. Read More
FEATURED STORYMalawi Govt denies clinging to ‘Cashgate’ software
The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSVMware unveils vCloud for NFV with Integrated OpenStack to accelerate service innovation
VMware, the global leader in virtualisation and cloud infrastructure, today debuted VMware vCloud for NFV, an integrated Network Functions Virtualization (NFV) platform that will combine VMware’s production-proven ...