MultiChoice jerks up subscription fees

BUSINESS

|
Image: By BiztechAfrica
MultiChoice jerks up subscription fees

MultiChoice, Nigeria’s leading pay-TV provider, has announced a WIN-WIN offer for DStv subscribers following an upward review of its subscription fees. However, subscribers who renew their subscription before it expires stand to pay less on the old tariffs.

The new subscription fees are:  DStv Family, from N2, 800 to N3, 000; DStv Compact, from N4, 800 to N5, 000; DStv Compact Plus, from N7, 000 to N7, 500 and DStv Premium, from N10, 000 to N11, 000.

There is, however, no increase in the prices of DStv Access which remains at N1, 500, while the Dual View Access fees and the access fee for HDPVR both remain at N1, 800.

MultiChoice said the price increase has been necessitated by ongoing increases in the company’s operational and ancillary costs which include content acquisition and development, technical infrastructure, satellite lease, facilities and maintenance.

The company emphasized that while it is committed to keeping subscription prices low, it is forced to implement an increase in order to continue to provide quality programming, improved customer service and deliver on its promise to remain the choice pay entertainment destination on the African continent.

Empathetic to the impact this increase may have on its subscribers, the pay-TV provider will be offering a 10% special off the new subscription rates to interested subscribers who make payments before their subscription expires as part of a special offer which comes into effect from October 1.

This implies that each month a subscriber pays ahead of the service expiration, they get a 10% rebate on the subsequent month’s payment and this continues as long as the circle is unbroken.

“We are mindful of the current economic challenges and the impact on the purchasing power given the myriad of competing needs. As a family-oriented company, we have proposed this deal aimed at creating a WIN-WIN situation that ensures that this increase has no negative impact on our subscribers who take up our offer. Our esteemed subscribers will have an opportunity to pay less than they were previously paying,” said John Ugbe, Managing Director of MultiChoice Nigeria.

For subscribers who take advantage of the special offer, the 10% discount translates to N1,350 from N1,500 (N150 less than the new rate) for DStv Access; N2,700 from N3, 000 (N300 less than the new rate) for DStv Family; N4, 500 from N5, 000 (N500 less than the new rate) for DStv Compact; N6,750 from N7, 500 (N750 less than new rate) for DStv Compact Plus; and N9, 900 from N11, 000 (N1,100 less than the new rate) for the DStv Premium.

Ugbe added that with this new price regime, subscribers may pay less than the current subscription rate if they keep their subscription running without interruption. He also emphasized that DStv will continue to avail its subscriber’s quality programming and more value. “Our investments in Nigeria have translated in a better viewer experience as well as more value for money. We have started seeing some of the benefits, which includes the increasing profile of Nigerian sport and general entertainment content on DStv as seen across the African continent.” 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

Safaricom tops best managed company list

Safaricom has been named the ‘Best Managed Company in Kenya’ by leading market analysts. Read More

Equity Group appoints Bhartesh Shah as COO

Equity Group Holdings has announced the appointment of Mr. Bhartesh Shah to the Chief Operations Officer (COO) position. Read More

The nine top trends in CEM today

Customer experience management that genuinely enhances customer ‘stickiness’ depends on new strategies and now mindsets, says Frost & Sullivan. Read More

MTN, former ATCON chief disagree over naira devaluation

MTN Nigeria and a former president, Association of Telecoms Companies of Nigeria (ATCON) have disagreed over further devaluation of the naira. Read More

MTN Business launches Supplier Development Programme in Mpumalanga

MTN Business has reaffirmed its commitment to develop small and medium-sized enterprises (SMEs) within Nelspruit by extending its Supplier Development Programme (SDP) and Accelerator Programme (AP), the company’s enterprise development initiatives, to the Mpumalanga Province of South Africa.  Read More

VMware appoints Senior Vice President and GM of EMEA

VMware, a global leader in cloud infrastructure and business mobility, today announced the appointment of Jean-Pierre Brulard as Senior Vice President and General Manager of EMEA.  Read More

InfoGraphics chief urges investment in tech start-ups

The Managing Director of InfoGraphics Nigeria, Chinenye Mba-Uzoukwu, has urged wealthy Nigerians to invest in tech start-ups. Read More

Convergence Partners acquires stake in Nigerian Fintech firm

Convergence Partners has announced an investment of $20m for a strategic, minority stake in Venture Garden Nigeria. Read More

MTN Business augments its management team further with key strategic appointment

MTN Business SA has appointed an industry veteran, Mariana Kruger, as General Manager of Private Sector.  Read More

SA Competition Tribunal approves Telkom-BCX merger

Business Connexion Group Limited has announced that the Competition Tribunal of South Africa has approved the proposed merger between Business Connexion Group Limited ("BCX") and Telkom SA SOC Limited ("Telkom") with the imposition of conditions. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Alcatel-Lucent VP calls for collaboration to achieve Data Revolution in AfricaAlcatel-Lucent VP calls for collaboration to achieve Data Revolution in Africa

The Vice president of Alcatel-Lucent Africa, Daniel Jaeger, has reiterated the need for African stakeholders to work together to address challenges in the way of ICT development in Africa. 

IN DEPTH

High tech homes: Just press playHigh tech homes: Just press play

High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.

COMPANY NEWS

MTN SA expands its FTTH network to the Western Cape

MTN South Africa has expanded its fibre to the home (FTTH) footprint to the Western Cape, and trenching has already commenced in the picturesque suburbs of Fresnaye ...