MTN Zambia launches K3.6 billion Christmas promotion
By Edith Mwale, Lusaka, Zambia
MTN Zambia has launched a K3.6 billion (about USD720, 000), 90-day Y’ello Christmas promotion, which will see MTN subscribers stand a chance to win a Toyota Corolla every day.
MTN says the initiative is aimed at showing appreciation to the company's customers by changing their lives through winning promotions.
MTN Zambia chief executive officer Abdul Ismail says the company will continue to provide affordable quality telecommunication products and service to remain relevant in the country’s communication industry.
Ismail said: “The MTN had made significant growth with more than three million customers by the end of June this year and that it challenged itself to finding solutions by taking a dynamic approach to business and making things better for the community.”
The promotion, which opened to MTN subscribers last week, will run up to January 7, 2013. The promotion is already heavily advertised in the country’s electronic and print media.
This is MTN’s largest promotion this year after the “Let Go Beeg” whose results was manipulated by the company’s IT specialist, who made his girlfriend the winner.