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MTN Zambia gives callers more time

By Edith Mwale, Lusaka, Zambia

In the face of stiff competition in Zambia’s mobile market, MTN Zambia has launched yet another promotion. Its newest offering, dubbed 15 Extra Time, will give registered subscribers 15 minutes free calling time every day.

Currently, the country’s three mobile operators are engaged in promotion wars in a bid to keep and attract more customers on their networks. The new MTN promotion is the latest in the series of promotions that the company has been running over the past year.

MTN is the country’s second largest telecom network after Airtel, with close to three million subscribers. Airtel has just over four million subscribers but MTN has promised to catch up.

The MTN 15 Extra Time promotion will run from June 4 to 31 August, 2012, and requires customers to register for the promotion. The promotion is open to all MTN Prepaid, Postpaid and Hybrid customers

The only condition for the promotion is that registered customers are required to spend up to ZMK500 on rechargeable voice calls (on-net, off-net and international) to receive the first five free minutes for call to MTN Zambia numbers.

However, the free minutes can only be used for MTN to MTN calls. Customers can make use of the free minutes at any time of the day before the expiry of the minutes at midnight every day.

The country’s third largest network, Zamtel, is also running a promotion dubbed 6to6 Amplified, which gives customers 90 free minutes to call Zamtel mobile and landline numbers for only ZMK1, 500.

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