MTN to re-run Beeg promo

BUSINESS

-
Image: By BiztechAfrica
MTN to re-run Beeg promo

By Edith Mwale, Lusaka, Zambia

In the face of the promotion scandal that has potentially damaged MTN’s reputation; the company has announced it will repeat the promotion in order to award a genuine winner.

The first K1 billion Win ‘Beeg’ competition suffered a set-back and embarrassed MTN after allegations emerged that the winner may have been fraudulently selected because the winner was the girlfriend of the company’s IT specialist.

MTN chief executive officer Abdul Ismail said at a media briefing yesterday that the mobile telecommunication company will use a different ‘fool proof’ system in conducting the re-run of the draw to avoid alleged tampering of the system.

He said his company had a ‘zero tolerance on corruption’ hence the reason it is doing everything to assist law enforcement agencies particularly the Drug Enforcement Commission in their investigations.

Ismail said the MTN employee, Jones Ilukena, who is implicated in the matter has been suspended until investigations are concluded.
“We now have information that the winner of the K1 billion cash grand prize may have been fraudulently selected. It is very unfortunate the situation has occurred,” Ismail said.

While regretting the incident, Ismail said the promotion had been run in good faith and that it was genuinely meant to empower the winner.

He said MTN opted to re-run the draw despite the on-going investigations to assure its customers that the company means well. Ismail said the same data (customer information) will be used to ensure that a legitimate winner is chosen this time.

Ismail said MTN’s promotions are audited and reasonable security measures are put in place to ensure transparency in the selection of winners.

Last week Friday, the Drug Enforcement Commission instituted investigations on alleged fraud against the winner of the MTN BEEG promotion Namucana Sinuma and the MTN IT specialist Ilukena. Both Sinuma and Ilukena have been arrested by police over the scandal. According to Southern Province Commissioner of Police Brenda Muntemba, the software that was allegedly used to hack the computer system has been found and confiscated by the police.

So far, the Zambia Information and Communication Technology Authority, the country’s telecom sector regulator, has refused to comment on the scandal. But public outcry over the scandal is growing.



Business Process Outsourcing - May 1, 2012, 9:29 a.m.

I like how this article is direct. The main points are accurate, unique and interesting in my opinion. There aren’t many articles with great content out there like this one.

subhash nayee - July 31, 2012, 6:22 p.m.

job well done,keep it up. nayee subhash

Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

Further African expansion for Phoenix

Phoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East Africa.  Read More

Garmin seeks business partners in West Africa

Garmin is hosting a trade delegation in Accra, Ghana from the 12th to 16th May 2014. Read More

Orange Telkom not closing Kenya business: Ghossein

Speculation that Orange Telkom Kenya would be closing its Kenyan operations has been put to rest. Read More

Dimension Data enters Ghana’s IT market

Dimension Data, a South Africa-based ICT solutions and services provider, has announced its entry into the Ghanaian ICT market. Read More

Glo rewards business partners

Globacom has showered 53 high-end vehicles and other prizes on its trade partners responsible for distributing Globacom’s products and services across Nigeria. Read More

Worldwide PC shipments decline

Worldwide PC shipments totalled 76.6 million units in the first quarter of 2014, a 1.7 per cent decline from the first quarter of 2013, according to preliminary results by Gartner Read More

Axis Solutions becomes first VMware Premier Partner in the WECA Region

Axis Solutions, a Pan-African ICT solutions provider headquartered in Harare Zimbabwe, is the first VMware partner to become a Premier Partner within the WECA region.   Read More

Nigeria to spur Oracle's African drive

Oracle Corporation has assured that Nigeria will be the centerpiece of its developmental drive in Africa. Read More

Pivot East nurtures promising startups

Pivot East, an innovative mobile web competition geared towards nurturing the growing ICT talent in East Africa, is providing an ideal platform to grow mobile web startups. Read More

Phoenix Distribution unveils new, interactive website

Phoenix Distribution, currently the leading value added software and CES distributor across the African continent, has redesigned its website, making it easier to use for clients and partners alike. Read More

PRESS OFFICES

Sage ERP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN Business

FEATURED STORY

Kenyan shift to Green Economy would generate USD 45bn by 2030 Kenyan shift to Green Economy would generate USD 45bn by 2030

Kenya’s transition to a green economy could produce major economic benefits  equivalent to an estimated USD 45 billion by 2030, a new  study shows.

IN DEPTH

E-waste threatens Ghana’s beachesE-waste threatens Ghana’s beaches

Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.