MTN Movie Mania hits Ashanti
MOBILEBy BiztechAfrica - Sept. 27, 2012, 9:27 a.m.
By Nana Appiah Acquaye, Accra, Ghana
MTN Ghana has taking its monthly stakeholder Movie Mania premieres to Kumasi, the second largest capital of Ghana, with block buster movie titled “Think like a Man”.
MTN Movie Mania is one of the many platforms that MTN uses to engage its over 11 million subscribers at the cinemas. Customers get to watch both foreign and local movies from different genres, ranging from comedies to thrillers. Patrons are given free refreshments during the session, courtesy of MTN, and also get to learn more about MTN products and services.
The Silverbird Cinema has been the venue in Accra for Movie Mania over the past three years. After successful engagements in Accra, MTN Movie Mania is being regionalised to give the same experience to subscribers outside Accra. The first stop is the capital of the Ashanti region, Kumasi. The Ashanti region is first of the regionalised engagements because it serves as the nerve center of MTN’s operations in the middle and northern belts of Ghana.
In a statement issued in Accra on Wednesday, the Consumer Marketing Department of MTN, Gloria Acheampong, reiterated MTN Ghana’s commitment to enriching and improving lives of its customers.
“MTN will continue to adopt innovative ways to engage its customers and also to appreciate them for their loyalty to the brand. The cinema is one of the channels adopted to enable customers experience the brand,” she said. “This is the first regionalMovie Mania outside Accra and we hope to extend it to the other regions very soon” she added.
MTN patrons in Kumasi will watch a movie titled “Think like a Man” based onSteve Harvey's best-selling book, “Think like a Man”. Movie Mania will also continue to take place at the Silverbird Cinemas in Accra. Showing this Friday is a film titled “TED”.
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