MTN Celebrates 20 Years of operations in Rwanda
MTN Rwanda has launched its 20th anniversary celebration under the theme: “Turi Abanyu” which loosely translates to “We are with you.”
Speaking at a media launch of the anniversary, Mr Bart Hofker, CEO of MTN Rwanda, noted that MTN entered the picture in 1998 as the first MTN Operating Company out of South Africa. “MTN is a truly African company and brand, born in 1994 in post-Apartheid South Africa. In two decades, we have grown and innovated our business partnerships, served millions of customers and I can safely say that today MTN Rwanda is a solid fixture in Rwandan society.”
When it started operations back in 1998 with less than 10 staff, 98% of who were expatriates, MTN Rwanda today boasts 300 permanent staff and over 60,000 agents whose livelihood depend on the company.
“We are a truly Rwandan employer. Currently, we have only four expatriates in our permanent staff of 300 and over 60,000 agents. If you look at the bigger picture and include their families as well, you could say that more than a quarter of a million people in Rwanda depend directly on MTN Rwanda as an employer. This is a responsibility that we do not take lightly. We are a family, the Y’ello family,” added Mr Hofker.
MTN Rwanda will celebrate its 20th anniversary throughout 2018 with several commemorative events. These events will involve employees, communities, suppliers, shareholders and customers and reinforce its 20th anniversary theme of togetherness and giving back to the communities.
In response to the growing demand for convenient payment solutions in the country and to improve the efforts being made to make the economy a cashless one, MTN has kicked off the anniversary celebrations with MoMo offers, such as the reduction in MoMo tariffs. Customers can now send small amounts of money, even below Frw 100, with transfer fees that start from as low as Frw 3. In another drive to push Rwanda’s ‘Going Cashless’ agenda, the company also introduced MoMoPay, a mobile money-based payment solution that enables merchants to easily accept payments from MoMo customers at zero charges.
Every year, MTN Rwanda allocates a 1% of the company’s profit after tax to initiatives in health, education, entrepreneurship, economic empowerment and other national priorities determined in collaboration with the Government of Rwanda. One of these initiatives is the annual 21 Days Y’ello Care program, which this year is focusing on contributing to youth empowerment and education in ICT in Model Villages.
MTN’s 20th anniversary celebration is not so much a time simply for festivities but will involve reflecting on the evolution of the business and a view of prospects for the future. In his closing remarks, the CEO stated that the company always strives for excellence to offer service models that are tailor-made to clients’ specific needs and thanked everyone who contributed to the growth of MTN in Rwanda.
“We thank Rwandans for the support that they have given us and appreciate the partnerships that we have forged. As we evolve, we will always maintain the highest standard of service and commitment to our customers, partners, associates, and vendors.”