MTN Cameroon the Y’ello Care stars
DEVELOPMENT| Oct. 25, 2012, 12:37 p.m.
A comprehensive online digital library, the first of its kind in Cameroon, and the construction of a primary school by staff, are just some of the community initiatives that have scored MTN Cameroon the coveted MTN Group President and CEO prize in this year’s 21 Days of Y’ello Care campaign.
21 Days of Y’ello Care is an annual staff volunteer programme that takes place from 1 to 21 June across MTN’s footprint in Africa and the Middle East. As part of the campaign, staff members engage in various community projects under a specific theme. This year’s theme, “Investing in education for all”, challenged MTN staff to take part in educational projects that would have a lasting impact on their communities.
The Group President and CEO’s award carries a cash prize of USD100 000, which the winning MTN operation ploughs back into community initiatives in its market. 21 Days of Y’ello Care campaigns are judged on level of employee participation, innovation, impact and sustainability.
Announcing the winner in Johannesburg, MTN Group President and CEO, Sifiso Dabengwa said: “MTN Cameroon made a tremendous effort this year with their holistic approach to raise public awareness on the importance of reading and caring for books. Their campaign was thoughtful and thorough. It also included consultation in partnership with government and non-governmental organisations (NGOs) to determine the educational needs in Cameroon”.
Dabengwa applauded MTN Cameroon for their touch of innovation and link to information and communications technology (ICT). Media centres were installed in libraries to house the e-library developed by MTN volunteers. Almost all MTN Cameroon employees (99%) participated, including the Chief Executive Officer, Karl Toriola and his executive team.
Toriola was on hand to receive the USD100 000 winner’s cheque in Johannesburg this week.
“I am very proud of my team. They have shown the power of living the MTN values in mobilising the whole nation around the importance of education. Thanks to their commitment, they were able to forge lasting partnerships and realise projects that touch all corners of the country and every level of society,” said Toriola.
He said 21 Days of Y’ello Care is an exciting programme that offers MTN staff the opportunity to engage in projects with their communities, for their communities.
“In Cameroon employees worked tirelessly to develop and implement projects that will sustainably impact the lives of millions of Cameroonians for years to come. These ranged from the construction of a primary school in a remote locality in 20 days, refurbishing and creating public libraries with media centres, internally developing the first online digital library in Cameroon and collecting thousands of books,” he added.
He said these resources would be accessible to all Cameroonians.
Other MTN markets recognised for their outstanding contributions during 21 Days of Y’ello Care were:
In the regional categories:
MTN Sudan – MENA region
MTN Nigeria – WECA region
MTN Swaziland – SEA region
In the Value Award categories:
Leadership Award – MTN Cameroon
Integrity Award – MTN Guinea Conakry
Can-Do Award – MTN Liberia
Innovation Award – MTN Uganda
Relationships Award – MTN Swaziland
Spirit Award – MTN Rwanda
ICT Award – MTN Sudan
MORE DEVELOPMENT NEWS
Obuasi MCE salutes Tigo Ghana Shelter 4 Education InitiativeTigo has donated new classrooms and facilities to the St Joseph R/C Primary School for special needs children. Read More
Gender disparity in tech industry worries MainOneMainOne’s Chief Executive Officer, Ms. Funke Opeke, has lamented the gender imbalance in the technology space. Read More
Tigo Shelter4Education puts smiles on faces of Tupaa pupilsTupaa, a farming community within the Ga South Municipal Assembly in the Greater Accra Region, was presented with a new six-unit classroom block by Tigo Ghana as part of its Shelter 4Education project. Read More
MainOne supports initiatives to teach Nigerian girls software skillsMainOne has for the second year, backed the Women Technology Empowerment Center’s Technology Camp. Read More
Tigo leads CSR in Ghana with Shelter 4 Education programmeTigo Ghana has unveiled its new flagship Corporate Social Responsibility (CSR) programme dubbed Shelter 4 Education. Read More
Huawei repairs Kampala’s Solar street lightsHuawei has reached an agreement with Kampala Capital City Authority (KCCA) to complete the repair and maintenance of solar streets lights in a move aimed at lighting the city without incurring exorbitant power costs. Read More
Tigo launches Tigo Digital Changemakers Competition 2015Tigo Rwanda, in partnership with non-profit organization Reach for Change, has launched the 4th edition of the Tigo Digital Changemakers Award. Read More
Scatec Solar to build first large scale solar plant in West AfricaMali will install the largest solar grid-connected power plant in the region. Read More
Airtel sponsors Accra Millennium MarathonAirtel Ghana has partnered the Accra Metropolitan Assembly as headline sponsor of the maiden edition of the Millennium Marathon. Read More
Airtel employees inspire students at Kangemi Resource CentreStudents from over 20 non-formal schools in Kangemi got a chance to interact with Airtel Kenya employees this weekend, through an Airtel sponsored- symposium that was held at Kangemi Resource Centre, Nairobi. Read More
FEATURED STORYKenyan SACCOS riding on innovation to attract customers
As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.