Moroccan web series makes ICT cool
A made-in-Morocco web series about young people in the world of telecoms has attracted hundreds of thousands of views since its launch.
The 15-part series, “Switchers” is put together by Moroccan telco inwi. With 11 episodes and accompanying competitions already live on YouTube, the series has registered 391.002 hits, with 226.475 unique visitors and more than 594.000 pages viewed.
Switchers viewers have direct access to the site or through Google, Facebook and YouTube.
Inwi says “Switchers” focuses on the role of internet and smartphone services in daily life, with characters surfing the internet, using search engines and video platforms and interacting on social networks.