More Kenyans adopt cell phone shopping
VALUE ADDED SERVICESBy BiztechAfrica - July 15, 2012, 12:22 p.m.
By Semaj Itosno, Nairobi, Kenya
Cell-phone shopping is becoming of age in Kenya, a new survey has revealed.
Research by mobile advertising network InMobi Africa shows that most Kenyan buyers now use their mobile phones and tablets to look for and purchase products online.
“The mobile phone has become the consumer’s constant companion. It is their social interface to the world and also reaches them when they are economically active unlike many other types of media,” said Moses Kemibaro, the sales director at InMobi Africa.
The consumers also use the gadgets to review product features, learn the latest trends purchases, compare prices and get references from friends through social media before making purchases online.
The revelations corroborate the latest statistics from the Communications Commission of Kenya which shows that of the 11.8 million internet users in Kenya as at the end of March this year, 98.8% access the Web through mobile phones.
Kemibaro said some users save shopping lists in the form of a draft text message and other shoppers track their expenses through mobile money solutions such as m-banking.
“Female youths are 10% more likely to conduct price comparisons and even take pictures of what they want to buy in order to get their friends’ input on products,” reads the survey report in part.
According to the research, tech savvy Kenyan consumers engage in “searchandising,” or use mobile gadgets to enhance their spending. Out of those polled, 34% were driven to make a buy based on information sourced from mobile phones.
The consumer behaviour research revealed that 65% of the shoppers polled said they engage in searchandising in supermarkets; 34% in boutique stores; 31% in shopping malls and only 29% at informal street markets.
The survey, which was conducted between June 24 to July 7, 2012 in major urban centres and rural areas across Kenya, polled 503 respondents to establish the extent to which consumers use mobile phones to boost their shopping experience.
Results from the Inmobi Africa study seem to tally with the latest Gallup which reveals that two-thirds of Kenyans who had sent money to family members or friends did so via a mobile phone, making them the most likely to transfer money this way across several sub-Saharan countries.
The gallup study, “Payments and Money Transfer Behavior of Sub-Saharan Africans”, funded by the Bill & Melinda Gates Foundation also reveals that contrary to what is often believed, money in African countries is not necessarily mostly flowing from the cities to the rural areas or villages.
In Kenya mobile money transfer agents are dotted across the country and are becoming key links in Kenya’s banking system.
MORE VALUE ADDED SERVICES NEWS
Orange celebrates 10 millionth Orange Money customerOrange Money, now available in 13 countries, has marked its 10 millionth customer milestone. Read More
Mobile payments to rise 40% this yearA new report from Juniper Research has found that the value of global payments via mobile devices will reach around $507 billion this year, a rise of nearly 40% year-on-year. Read More
MTN, Bharti Airtel to launch international money transferMTN Group and Bharti Airtel have announced a cross-border remittance partnership for Ivory Coast and Burkina Faso. Read More
Glo connects subscribers to millions of organisations through Directory ServiceMillions of subscribers on the Glo Mobile network have been given a unique opportunity to access the addresses of millions of organisations in Nigeria as the leading telecommunication company has introduced the Glo Service Directory. Read More
Local search to push mobile search & discovery adspend to nearly $17bn by 2018A new report from hi-tech analysts Juniper Research has revealed that by 2018, the total advertising spend on mobile search & discovery will reach $16.8 billion. Read More
Glo unveils games store for Nigerian mobile usersGlobacom has introduced a unique Games Store for Nigerian mobile users, offering premium games for all types of mobile devices. Read More
130 million mobile video callers by 2018While users of mobile video calling services such as Skype are forecast to increase to over 130 million users by 2018, question marks remain over the potential for mobile video calling to generate revenues, says a new report. Read More
MTN, Ecobank partner to improve access to mobile financial servicesMTN Mobile Money users, who are also Ecobank customers in 12 African countries, will soon be able to withdraw cash from Ecobank ATMs. Read More
Net1, Supa Pesa bring advance airtime to MalawiSA-based Net1 Mobile Solutions and its long-time partner Supa Pesa, has expanded its Advance Airtime African footprint with the launch of TNM Airtime Credit service, Pasavute. Read More
FEATURED STORYKenyan shift to Green Economy would generate USD 45bn by 2030
Kenya’s transition to a green economy could produce major economic benefits equivalent to an estimated USD 45 billion by 2030, a new study shows.
BEST READ NEWS
IN DEPTHE-waste threatens Ghana’s beaches
Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.
COMPANY NEWSFurther African expansion for Phoenix
Phoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East ...