More Kenyans adopt cell phone shopping
VALUE ADDED SERVICES| July 15, 2012, 12:22 p.m.
By Semaj Itosno, Nairobi, Kenya
Cell-phone shopping is becoming of age in Kenya, a new survey has revealed.
Research by mobile advertising network InMobi Africa shows that most Kenyan buyers now use their mobile phones and tablets to look for and purchase products online.
“The mobile phone has become the consumer’s constant companion. It is their social interface to the world and also reaches them when they are economically active unlike many other types of media,” said Moses Kemibaro, the sales director at InMobi Africa.
The consumers also use the gadgets to review product features, learn the latest trends purchases, compare prices and get references from friends through social media before making purchases online.
The revelations corroborate the latest statistics from the Communications Commission of Kenya which shows that of the 11.8 million internet users in Kenya as at the end of March this year, 98.8% access the Web through mobile phones.
Kemibaro said some users save shopping lists in the form of a draft text message and other shoppers track their expenses through mobile money solutions such as m-banking.
“Female youths are 10% more likely to conduct price comparisons and even take pictures of what they want to buy in order to get their friends’ input on products,” reads the survey report in part.
According to the research, tech savvy Kenyan consumers engage in “searchandising,” or use mobile gadgets to enhance their spending. Out of those polled, 34% were driven to make a buy based on information sourced from mobile phones.
The consumer behaviour research revealed that 65% of the shoppers polled said they engage in searchandising in supermarkets; 34% in boutique stores; 31% in shopping malls and only 29% at informal street markets.
The survey, which was conducted between June 24 to July 7, 2012 in major urban centres and rural areas across Kenya, polled 503 respondents to establish the extent to which consumers use mobile phones to boost their shopping experience.
Results from the Inmobi Africa study seem to tally with the latest Gallup which reveals that two-thirds of Kenyans who had sent money to family members or friends did so via a mobile phone, making them the most likely to transfer money this way across several sub-Saharan countries.
The gallup study, “Payments and Money Transfer Behavior of Sub-Saharan Africans”, funded by the Bill & Melinda Gates Foundation also reveals that contrary to what is often believed, money in African countries is not necessarily mostly flowing from the cities to the rural areas or villages.
In Kenya mobile money transfer agents are dotted across the country and are becoming key links in Kenya’s banking system.
MORE VALUE ADDED SERVICES NEWS
Uber Kenya, Sidian Bank launch Vehicle Solutions ProgrammeUber and Sidian Bank are partnering to give driver-partners and investors access to vehicle financing for their own Uber-based businesses. Read More
Ericsson announces Emergency Wallet to support humanitarian responseEricsson has committed to developing Ericsson Emergency Wallet, a mobile financial services solution, for deployment in the immediate aftermath of disaster or crises to support humanitarian organizations and affected populations. Read More
Hello Paisa clinches top African Fintech spot at Innotribe Start-up challengeLow cost international money transfer company Hello Paisa was named the number one Fintech Company in Africa during the SWIFT African Regional Conference in Mauritius this week. Read More
Ghanaian diaspora embrace MTN Mobile Money when sending home with WorldRemitMTN Mobile Money has become the fastest growing method of receiving WorldRemit international money transfers in Ghana. Read More
Ghana’s first mobile-based nano lending scheme launchedAirtel is partnering with Fidelity Bank and Tiaxa will provide instant access to Nano loans up to GHC 200 to Airtel customers who qualify for the service through the Airtel Money platform. Read More
Airtel, Flickswitch launches first business SIM management service in KenyaAirtel has partnered with Flickswitch International, a leading provider of self-service solutions for enterprises to launch an enterprise SIM management service in Kenya. Read More
Airtel, Facebook to launch Free Basic Services in NigeriaBharti Airtel Africa has announced that it has launched Free Basics in Nigeria in partnership with Facebook. Read More
Safaricom pays out Kshs.152m in Skiza Tunes royaltiesSafaricom Limited has released Kshs.152 million to Collective Management Organisations (CMOs) and Premium Rate Service Providers (PRSPs), for payment to artistes whose music is sold through the company’s music platform – Skiza Tunes. Read More
Opera Mini introduces native ad blocker for Android usersOpera Mini has announced the launch of its built-in ad blocking system operating on its browser for Android. Read More
SimbaPay announces single money transfer of up to $45,000 to AfricaSimbaPay says it is revolutionizing the remittance space through its official announcement of raising the single transaction limit to a whopping $45,000. This is substantially higher than the previous transaction limit of $3,000. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSResolving the data centre disconnect
The disconnect between virtualised applications and physical storage is costing businesses time and money.Separating the attack that matters from the noise
It has almost become the norm for a business to be compromised by a security attack. The emphasis today is thus more on how a business responds ...MTN Business partners SMEasy to give entrepreneurs access to easy accounting solutions
MTN Business, in partnership with online accounting tool SMEasy, today announced the launch of an agile, fit for purpose business management and easy accounting solution for small ...