More Kenyans adopt cell phone shopping
VALUE ADDED SERVICESBy BiztechAfrica - July 15, 2012, 12:22 p.m.
By Semaj Itosno, Nairobi, Kenya
Cell-phone shopping is becoming of age in Kenya, a new survey has revealed.
Research by mobile advertising network InMobi Africa shows that most Kenyan buyers now use their mobile phones and tablets to look for and purchase products online.
“The mobile phone has become the consumer’s constant companion. It is their social interface to the world and also reaches them when they are economically active unlike many other types of media,” said Moses Kemibaro, the sales director at InMobi Africa.
The consumers also use the gadgets to review product features, learn the latest trends purchases, compare prices and get references from friends through social media before making purchases online.
The revelations corroborate the latest statistics from the Communications Commission of Kenya which shows that of the 11.8 million internet users in Kenya as at the end of March this year, 98.8% access the Web through mobile phones.
Kemibaro said some users save shopping lists in the form of a draft text message and other shoppers track their expenses through mobile money solutions such as m-banking.
“Female youths are 10% more likely to conduct price comparisons and even take pictures of what they want to buy in order to get their friends’ input on products,” reads the survey report in part.
According to the research, tech savvy Kenyan consumers engage in “searchandising,” or use mobile gadgets to enhance their spending. Out of those polled, 34% were driven to make a buy based on information sourced from mobile phones.
The consumer behaviour research revealed that 65% of the shoppers polled said they engage in searchandising in supermarkets; 34% in boutique stores; 31% in shopping malls and only 29% at informal street markets.
The survey, which was conducted between June 24 to July 7, 2012 in major urban centres and rural areas across Kenya, polled 503 respondents to establish the extent to which consumers use mobile phones to boost their shopping experience.
Results from the Inmobi Africa study seem to tally with the latest Gallup which reveals that two-thirds of Kenyans who had sent money to family members or friends did so via a mobile phone, making them the most likely to transfer money this way across several sub-Saharan countries.
The gallup study, “Payments and Money Transfer Behavior of Sub-Saharan Africans”, funded by the Bill & Melinda Gates Foundation also reveals that contrary to what is often believed, money in African countries is not necessarily mostly flowing from the cities to the rural areas or villages.
In Kenya mobile money transfer agents are dotted across the country and are becoming key links in Kenya’s banking system.
MORE VALUE ADDED SERVICES NEWS
SIA Group enters African card payments sectorPerago has signed an agreement with Swish Payments to support its new m-commerce initiative in Africa and Europe. Read More
MTN partners Salt & Einstein MTS, NHIS on insuranceMTN Nigeria says it has partnered Salt & Einstein MTS and the National Health Insurance Scheme (NIHS) to help push health insurance to many people in the country leveraging on its wider reach. Read More
Free Twitter on EconetEconet Wireless is now offering free access to Twitter to all subscribers on Econet Broadband. Read More
Gemalto, GSMA drive African mHealth initiativeGemalto has announced its partnership with (global System for Mobile Communication Association (GSMA1) to drive the pan-African mHealth Initiative (PAMI). Read More
Has Africa slowed in global mobile payments innovation?wiGroup says Africa has lost ground to the US and China in the mobile payments innovation race. Read More
New mobile payment system goes live in SAMobile payment system Zapper has launched its innovative and secure payment app for smartphones in South Africa. Read More
Mobile banking numbers to pass online banking by 2019New findings from Juniper Research finds that over 1.75 billion mobile phone users will have used their devices for banking purposes by the end of 2019, compared to 800 million this year. Read More
Remita’s e-transactions hit N500bnNigerian electronic payment platform Remita says it is driving cashless initiatives, and currently processes electronic transactions valued at N500billion monthly. Read More
Nigeria’s cashless campaign goes nationwideIn spite of obvious hiccups, the cashless initiative of the Central Bank of Nigeria (CBN) goes live in the 36 states of the federation and Abuja, the Federal Capital Territory (FCT) today. Read More
FEATURED STORYWidening ICT skills gap: Cause for concern
Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.
COMPANY NEWSVMware reports second quarter 2014 results
VMware, the global leader in virtualization and cloud infrastructure, today announced financial results for the second quarter of 2014.New Sage ERP X3 version puts business information at your fingertips
Sage ERP Africa has announced the availability of Sage ERP X3 version 7, the latest version of its global business management solution for midsized companies.How the cloud can power entrepreneurship and urbanisation in Africa
Cloud computing is not only fundamentally changing the way business operates, it is also driving a new wave of job creation opportunities, says SAP Africa.