Mobile TV on the increase
MOBILE| March 7, 2012, 9:59 a.m.
Juniper Research says in a new report that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014.
The report, ‘Mobile TV: Applications, Devices and Opportunities 2012-2016' finds that as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, consumers will increase their viewing times. This increase will be most apparent in North America where there is already significant mobile TV usage, and where internet TV services such as Hulu and Netflix are extremely popular. A tablet is the ideal device on which to consume mobile TV content - their large screen sizes and intuitive user interfaces allow almost everyone to browse for and watch content.
Another driver for this growth is the continued integration of mobile services into pay-TV packages. Tablets can offer a richer viewing experience when used alongside traditional television by allowing the user to access supplementary information such as plot synopses and actor biographies. These devices also enable users to view pay-TV content or to watch catch-up services when away from home, extending the reach of traditional TV services.
The report adds that the number of users of streamed mobile TV services on smartphones will increase by 2.8x between 2011 and 2016.
MORE MOBILE NEWS
Ericsson Mobility Report: 5G mobile subscriptions to hit 150 million by 2021The latest edition of the Ericsson Mobility Report provides insight into the future of 5G networks, including a forecast of 150 million 5G mobile subscriptions by 2021. Read More
Yes Mobile partners AXAMansard on free phone, computer insuranceYes Mobile, a Nigerian mobile phone retailer, has partnered AXAMansard Insurance Plc to offer insurance on all phones and computers bought from any of its outlets. Read More
BlackBerry enhances enterprise software platformBlackBerry Limited has announced several updates to its enterprise software portfolio that define new levels of productivity, set new standards for secure communication and enable seamless access to data and applications behind the firewall or in the cloud. Read More
Airtel takes Platinum spot sponsorship ahead of Pope’s visit to KenyaBharti Airtel has partnered with the Catholic Church as a platinum sponsor for the upcoming historic visit of Pope Francis to Kenya. Read More
MTN now offers dual-SIM high end smartphoneMTN for the first time will be offering a high-end dual-SIM smartphone to cater for an increasing number of customers who have multiple SIM cards. Read More
Airtel Ghana appoints new Head of Corporate CommunicationsAirtel Ghana has announced the appointment of Richard Ahiagble as the company’s Head of Corporate Communications. Read More
MTN Business now offers wholesale multi-tiered service offering to allMTN Business has given further weight to its intentions of supporting open access fibre networks by announcing a multi-tier model that leverages off MTN’s fibre infrastructure and applies equally to enterprise end-users, households, and SME users. Read More
Tigo Rwanda offers customers 4G internet on all enabled smartphonesTigo Rwanda has announced the launch of 4G internet services accessible on all enabled smartphones. Read More
MTN Cameroon launches fight against SIM box fraudMTN Cameroon has hosted a summit aimed at kick-starting a crackdown on SIM box fraud, which costs telcos millions in lost revenue annually. Read More
FEATURED STORYeCommerce in Africa urged to take advantage of mobile
The Executive Chairman of Alltel has urged operators of eCommerce in Ghana and Africa as a whole to take advantage of the current trend for Africans to trade online via their mobile handsets.
BEST READ NEWS
IN DEPTHNigeria needs $25b investment in broadband, says Wood
Telecoms executive Adrian Wood speaks to Kokumo Goodie about investment potential in Nigeria.