Mobile transactions to top USD730bn by 2017

VALUE ADDED SERVICES

-
Image: By BiztechAfrica
Mobile transactions to top USD730bn by 2017

The value of remote transactions for digital and physical goods purchased via mobile devices is expected to exceed USD730bn annually by 2017, a new report from Juniper Research has found.

According to the report, transaction growth will be driven by the increasing scale of real-world (non-digital) purchases from major brands and retailers, with companies such as Domino’s in the US and Argos in the UK already seeing 6-7% of all sales occurring via the mobile. channel.

The report – Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017 – also noted that as consumer tablet adoption continues to rise, there will be significant migration of purchasing activity from laptops and desktops to tablet devices, with consumers increasingly engaging in online shopping while watching TV.

Indeed, it found the development of this “couch commerce” trend would result in mobile and nomadic devices accounting for 30% of eRetail within five years. However, it also observed that such transactions would continue to comprise a small minority of a global retail sales marketplace currently worth more than USD16trillion.

As report author Dr Windsor Holden pointed out: “We have already moved towards a multitasking, multimedia environment which offers brands the opportunity for far greater engagement with consumers than was previously the case. Mobile is increasingly being deployed at all touchpoints in the retail process – product discovery, product purchase, customer retention.”

In this regard, the report also noted the growing importance of the mobile device as a “hub”, marrying remote and physical purchases. It cited the example of the eBay Fashion App and Image Swatch, where consumers take or upload a photograph of an item to search for a product online. eBay is planning to enhance this application by enabling users to compare prices and item availability both online and via partner bricks-and-mortar stores: the end user can then pay for the item via PayPal before picking up the product from the local store.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Airtel wins case to open up M-Pesa

The Communications Authority of Kenya (CAK) has ordered Safaricom to open up its M-Pesa platform after Airtel Kenya filed a petition. Read More

Revolutionary second screen partnership enhances Dream School SA impact

A popular South African TV series in which youths who have dropped out of school are coached by celebrities, has expanded its reach through a partnership with WeChat. Read More

Samsung Partners in good health for Sub-Saharan Africa

Samsung Electronics is supporting the GSMA Mobile for Development mHealth programme on a range of mHealth services in Africa.  Read More

New partners join ITU’s Be He@lthy, Be Mobile initiative

The International Telecommunication Union has announced that global healthcare company GSK and Public Health England (PHE) will join Be He@lthy, Be Mobile, an initiative which it leads in collaboration with the World Health Organization (WHO). Read More

SIA Group enters African card payments sector

Perago has signed an agreement with Swish Payments to support its new m-commerce initiative in Africa and Europe. Read More

MTN partners Salt & Einstein MTS, NHIS on insurance

MTN Nigeria says it has partnered Salt & Einstein MTS and the National Health Insurance Scheme (NIHS) to help push health insurance to many people in the country leveraging on its wider reach. Read More

Free Twitter on Econet

Econet Wireless is now offering free access to Twitter to all subscribers on Econet Broadband.  Read More

Gemalto, GSMA drive African mHealth initiative

Gemalto has announced its partnership with (global System for Mobile Communication Association (GSMA1) to drive the pan-African mHealth Initiative (PAMI). Read More

Has Africa slowed in global mobile payments innovation?

wiGroup says Africa has lost ground to the US and China in the mobile payments innovation race. Read More

New mobile payment system goes live in SA

Mobile payment system Zapper has launched its innovative and secure payment app for smartphones in South Africa. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Widening ICT skills gap: Cause for concernWidening ICT skills gap: Cause for concern

Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.