Mobile transactions to top USD730bn by 2017
VALUE ADDED SERVICES| Aug. 12, 2012, 11:02 a.m.
The value of remote transactions for digital and physical goods purchased via mobile devices is expected to exceed USD730bn annually by 2017, a new report from Juniper Research has found.
According to the report, transaction growth will be driven by the increasing scale of real-world (non-digital) purchases from major brands and retailers, with companies such as Domino’s in the US and Argos in the UK already seeing 6-7% of all sales occurring via the mobile. channel.
The report – Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017 – also noted that as consumer tablet adoption continues to rise, there will be significant migration of purchasing activity from laptops and desktops to tablet devices, with consumers increasingly engaging in online shopping while watching TV.
Indeed, it found the development of this “couch commerce” trend would result in mobile and nomadic devices accounting for 30% of eRetail within five years. However, it also observed that such transactions would continue to comprise a small minority of a global retail sales marketplace currently worth more than USD16trillion.
As report author Dr Windsor Holden pointed out: “We have already moved towards a multitasking, multimedia environment which offers brands the opportunity for far greater engagement with consumers than was previously the case. Mobile is increasingly being deployed at all touchpoints in the retail process – product discovery, product purchase, customer retention.”
In this regard, the report also noted the growing importance of the mobile device as a “hub”, marrying remote and physical purchases. It cited the example of the eBay Fashion App and Image Swatch, where consumers take or upload a photograph of an item to search for a product online. eBay is planning to enhance this application by enabling users to compare prices and item availability both online and via partner bricks-and-mortar stores: the end user can then pay for the item via PayPal before picking up the product from the local store.
MORE VALUE ADDED SERVICES NEWS
Internet.org app now available in GhanaFollowing the launch of the Internet.org app in Zambia and Kenya, Facebook is expanding its partnership with Airtel to bring the services to Ghana. Read More
TNM mobile money usage grows by 20%Telekom Networks Malawi Limited (TNM) has announced that the number of customers using its mobile money service, called Mpamba meaning ‘capital’, has increased by 20 percent. Read More
Azimo launches instant money transfer to eight new countries in West AfricaAzimo, the online money transfer service, has announced that customers across Europe can now send money to recipients in Benin, Burkina Faso, Ivory Coast, Guinea-Bissau, Mali, Niger, Senegal and Togo in West African CFA francs for instant cash pick-up. Read More
Airtel partners Cignifi and WSBI on mobile savings productsBrussels-based WSBI (World Savings and Retail Banking Institute) and Cignifi today announced an agreement to develop and test-market an innovative mobile savings product targeted at underserved and dormant savers. Read More
WorldRemit, MTN in Mobile Money partnershipWorldRemit and MTN have signed a global partnership that will enable WorldRemit customers to send remittances instantly to MTN’s Mobile Money customers. Read More
Draw your own video gameCartoon Network Games has partnered with Pixel Press on an innovative title encourages players to draw their own Adventure Time game levels. Read More
Tigo subscribers to enjoy 36m music tracks on their smartphonesTigo Tanzania today announced the launch of Tigo Music through a partnership with Deezer, the international music streaming service that will provide Tanzanians with unlimited music experience. Read More
Tigo Rwanda launches 4G, TV streamingTigo Rwanda has officially launched its 4G internet service and iROKOtv video streaming partnership. Read More
MTN unveils 2015 BetterMe app to maximize internet usageMTN Nigeria has launched its BetterMe campaign with the unveiling of the My2015BetterMe app and three 2015 BetterMe Bundle offerings for customers across all strata. Read More
Orange Mali, NSIA launch ‘Sini Tonon’The insurance and savings sector in Mali has been revolutionised with the launch recently of a mobile money product called ‘Sini Tonon’, an initiative of insurance giant NSIA (Nouvelle Société Interafricaine d’Assurances), in partnership with Orange Mali. Read More
FEATURED STORYUCC launches 2015 ACIA awards
Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSSpectra Wireless, Microsoft 4Afrika launch first commercial TV white spaces services in Africa
University students will now get fast, affordable Internet bundles and receive zero-interest financing when purchasing a new device.