Mobile transactions to top USD730bn by 2017

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
Mobile transactions to top USD730bn by 2017

The value of remote transactions for digital and physical goods purchased via mobile devices is expected to exceed USD730bn annually by 2017, a new report from Juniper Research has found.

According to the report, transaction growth will be driven by the increasing scale of real-world (non-digital) purchases from major brands and retailers, with companies such as Domino’s in the US and Argos in the UK already seeing 6-7% of all sales occurring via the mobile. channel.

The report – Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017 – also noted that as consumer tablet adoption continues to rise, there will be significant migration of purchasing activity from laptops and desktops to tablet devices, with consumers increasingly engaging in online shopping while watching TV.

Indeed, it found the development of this “couch commerce” trend would result in mobile and nomadic devices accounting for 30% of eRetail within five years. However, it also observed that such transactions would continue to comprise a small minority of a global retail sales marketplace currently worth more than USD16trillion.

As report author Dr Windsor Holden pointed out: “We have already moved towards a multitasking, multimedia environment which offers brands the opportunity for far greater engagement with consumers than was previously the case. Mobile is increasingly being deployed at all touchpoints in the retail process – product discovery, product purchase, customer retention.”

In this regard, the report also noted the growing importance of the mobile device as a “hub”, marrying remote and physical purchases. It cited the example of the eBay Fashion App and Image Swatch, where consumers take or upload a photograph of an item to search for a product online. eBay is planning to enhance this application by enabling users to compare prices and item availability both online and via partner bricks-and-mortar stores: the end user can then pay for the item via PayPal before picking up the product from the local store.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Airtel Money leads on seamless e-services transactions

Airtel Ghana says it reinforced its position as having the most reliable platform for mobile money transactions at the launch of Government’s E-Payment Portal recently.  Read More

Rewards for Lipa Na M-Pesa fuel payments

Safaricom has announced an instant rewards system to incentivise customers who pay for fuel using Lipa Na M-PESA.   Read More

Ivory Coast launches m-tourism app

SODERTOUR has launched an app to give people important, real time tourism information on their cellphones. Read More

Dubai Bank launches M-SASA banking platform in Kenya

Kenya’s Dubai Bank and Rapid Communications, a telecommunications solution provider, have partnered to launch mobile banking system M-SASA.  Read More

Angola creates awareness about E-Kwanza BAI

A major marketing campaign is currently underway in Angola to create awareness about a mobile money service called E-Kwanza BAI, which was launched this month by the Banco Angolano de Investimentos (BAI, Angolan Bank of Investments).   Read More

Orange, USAID join forces to boost mHealth innovations across Africa

The U.S. Agency for International Development (USAID) and global telecommunications operator Orange have announced a new alliance to develop innovations in mobile health (mHealth) at the Global mHealth Forum in Washington, DC.  Read More

WFP, World Vision look to digital to assist DRC refugees

More than 1 100 households whose members fled the war in the east of the DRC have received financial assistance via mobile money from World Food Programme and its partner World Vision. Read More

Tanzania’s Safe Motherhood Text Messaging Service enters third year

Since its launch two years ago, 500,000 men and women accumulatively received 40 million informative safe motherhood messages and reminders through the Wazazi Nipendeni SMS service. Read More

2go racks up 2m monthly users on Android app

Mobile social network 2go has announced it has achieved over two million monthly users on its Android app just over a year after its launch. Read More

Airtel Money now largest financial service provider in DRC

Airtel Money has hit the 1 million revenue-earning customers landmark in the Democratic Republic of Congo (DRC). Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

PWC: Optimism abounds but a bumpy journey ahead for somePWC: Optimism abounds but a bumpy journey ahead for some

PwC’s ‘Capital Projects & infrastructure in East Africa, Southern Africa and West Africa,’ report says infrastructure spend in the region is projected to reach $180bn per annum by 2025.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.