Mobile shoppers up 50% in two years


Image: By BiztechAfrica
Mobile shoppers up 50% in two years

The number of consumers purchasing physical goods remotely via their mobile handsets is expected to increase by nearly 50% over the next two years, a new report from Juniper Research has found. The report said the total annual transaction values from remote digital and physical goods purchases will hit USD730bn within five years.

According to the report, the strong growth – taking user numbers to 580 million by the end of 2014, up from 393 million this year – is the direct result of greater consumer confidence in the mobile device as both a content browsing and payment mechanism. It also reflects the increasing importance of mobile as an eRetail channel, with retailers witnessing a marked uplift in mobile as a proportion of online transactions.

Indeed, the report - Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017  - also found that both the average size and scale of purchases would continue to rise markedly, bolstered by larger volumes of regular, higher-value  transactions such as the weekly shop.

However, the report cautioned that growth continued to be constrained by the fact that a majority of retailer sites are still not optimised for mobile browsing, registration or purchasing. According to report author Dr Windsor Holden: “Consumers increasingly expect to be able to buy their products and services via their smartphones and tablets. Companies which do not offer this option face falling behind their competitors.”

Furthermore, the report pointed out that concerns about transaction security were still paramount amongst end users, although the scale of these concerns was not yet being translated into consumer adoption of security solutions on the handset.

The report noted that eRetail is migrating to smartphones and tablets, with average tablet transaction sizes already exceeding those on desktops and laptops.

Share the News

Get Daily Newsletter

comments powered by Disqus


InnJoo introduces latest fingerprint smartphone in Lagos

InnJoo has unveiled its latest smartphones, Innjoo2, Max 2, Max 2 plus and a smart television, Inn TV4. It has also introduced the fingerprint technology, which is one of the unique features of its new flagship smartphone; Innjoo2. Read More

Ericsson Mobility Report: 5G mobile subscriptions to hit 150 million by 2021

The latest edition of the Ericsson Mobility Report provides insight into the future of 5G networks, including a forecast of 150 million 5G mobile subscriptions by 2021.  Read More

Yes Mobile partners AXAMansard on free phone, computer insurance

Yes Mobile, a Nigerian mobile phone retailer, has partnered AXAMansard Insurance Plc to offer insurance on all phones and computers bought from any of its outlets. Read More

BlackBerry enhances enterprise software platform

BlackBerry Limited has announced several updates to its enterprise software portfolio that define new levels of productivity, set new standards for secure communication and enable seamless access to data and applications behind the firewall or in the cloud. Read More

Airtel takes Platinum spot sponsorship ahead of Pope’s visit to Kenya

Bharti Airtel has partnered with the Catholic Church as a platinum sponsor for the upcoming historic visit of Pope Francis to Kenya. Read More

MTN now offers dual-SIM high end smartphone

MTN for the first time will be offering a high-end dual-SIM smartphone to cater for an increasing number of customers who have multiple SIM cards. Read More

Airtel Ghana appoints new Head of Corporate Communications

Airtel Ghana has announced the appointment of Richard Ahiagble as the company’s Head of Corporate Communications.  Read More

MTN Business now offers wholesale multi-tiered service offering to all

MTN Business has given further weight to its intentions of supporting open access fibre networks by announcing a multi-tier model that leverages off MTN’s fibre infrastructure and applies equally to enterprise end-users, households, and SME users. Read More

Tigo Rwanda offers customers 4G internet on all enabled smartphones

Tigo Rwanda has announced the launch of 4G internet services accessible on all enabled smartphones. Read More

MTN Cameroon launches fight against SIM box fraud

MTN Cameroon has hosted a summit aimed at kick-starting a crackdown on SIM box fraud, which costs telcos millions in lost revenue annually. Read More


Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks Unlimited


eCommerce in Africa urged to take advantage of mobile eCommerce in Africa urged to take advantage of mobile

The Executive Chairman of Alltel has urged operators of eCommerce in Ghana and Africa as a whole to take advantage of the current trend for Africans to trade online via their mobile handsets. 


Nigeria needs $25b investment in broadband, says WoodNigeria needs $25b investment in broadband, says Wood

Telecoms executive Adrian Wood speaks to Kokumo Goodie about investment potential in Nigeria.