Mobile shoppers up 50% in two years
MOBILE| Oct. 15, 2012, 6:13 a.m.
The number of consumers purchasing physical goods remotely via their mobile handsets is expected to increase by nearly 50% over the next two years, a new report from Juniper Research has found. The report said the total annual transaction values from remote digital and physical goods purchases will hit USD730bn within five years.
According to the report, the strong growth – taking user numbers to 580 million by the end of 2014, up from 393 million this year – is the direct result of greater consumer confidence in the mobile device as both a content browsing and payment mechanism. It also reflects the increasing importance of mobile as an eRetail channel, with retailers witnessing a marked uplift in mobile as a proportion of online transactions.
Indeed, the report - Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017 - also found that both the average size and scale of purchases would continue to rise markedly, bolstered by larger volumes of regular, higher-value transactions such as the weekly shop.
However, the report cautioned that growth continued to be constrained by the fact that a majority of retailer sites are still not optimised for mobile browsing, registration or purchasing. According to report author Dr Windsor Holden: “Consumers increasingly expect to be able to buy their products and services via their smartphones and tablets. Companies which do not offer this option face falling behind their competitors.”
Furthermore, the report pointed out that concerns about transaction security were still paramount amongst end users, although the scale of these concerns was not yet being translated into consumer adoption of security solutions on the handset.
The report noted that eRetail is migrating to smartphones and tablets, with average tablet transaction sizes already exceeding those on desktops and laptops.
MORE MOBILE NEWS
MTN recognised at Nedbank Sustainable Business AwardsMTN and Fenix International have been recognised at the Nedbank Sustainable Business Awards for a solar charging solution that’s improving the lives of communities without access to electricity and financial services in Uganda and Rwanda. Read More
Global Smartphone shipments reach 317m in Q3 2014Analyst firm Juniper Research estimates that the number of smartphone shipments reached 316.6m in Q3 2014, representing 13.1% year on year growth and 5.5% quarter on quarter growth. Read More
Tablets improving workplace productivityDell today announced the results of its 2014 International Tablet survey of IT Decision Makers (ITDMs) indicating that current implementations of tablets in the workplace are good for business. Read More
MTN Foundation holds breast cancer screening in EnuguIn a drive to create renewed awareness about Breast Cancer, MTN Foundation (MTNF), the corporate social investment vehicle of MTN Nigeria, has taken its free breast cancer screening to residents of the South East geopolitical zone of Nigeria. Read More
MTN Uganda receives US$100 000 towards community projectsMTN Group today recognised employees in Uganda for their selflessness and dedication towards improving the lives of ordinary people, including the blind, as part of this year’s 21 Days of Y’ello Care campaign, a popular employee volunteer initiative in MTN markets. Read More
Airtel partners with UNESCO for youth IT training in GabonBharti Airtel has unveiled a new training programme to impart new technological skills to thousands of youth in Gabon in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO). Read More
Samsung donates 3,000 smartphones in support of the fight against EbolaSamsung Electronics Co will donate 3,000 smartphones, worth about USD 1 million, to support the ongoing fight against Ebola. Read More
Tigo gives customers free 250MB data on Alcatel smartphonesTigo Ghana is giving away free 250MB data and 60 minutes' talk time per month for a year to customers who purchase the latest Alcatel Pixi 2 handset. Read More
Huawei joins Vodafone to bolster E-learning in refugee campHuawei has come out in support of an initiative to supply over 18,000 refugee students in Africa’s largest refugee camp, Dadaab in Kenya, with tablet PCs for education. Read More
SA author writes acclaimed novel using BlackBerry smartphoneA South African businessman and author has written an entire novel using his smartphone. Read More
FEATURED STORYGrowing African focus on data security
Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSSchneider Electric off-grid, on-profit solutions to create social change in African rural communitie
Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year.SAP accelerates shift to the Cloud with 41% revenue growth in third quarter
SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.