Mobile shoppers up 50% in two years

MOBILE

|
Image: By BiztechAfrica
Mobile shoppers up 50% in two years

The number of consumers purchasing physical goods remotely via their mobile handsets is expected to increase by nearly 50% over the next two years, a new report from Juniper Research has found. The report said the total annual transaction values from remote digital and physical goods purchases will hit USD730bn within five years.

According to the report, the strong growth – taking user numbers to 580 million by the end of 2014, up from 393 million this year – is the direct result of greater consumer confidence in the mobile device as both a content browsing and payment mechanism. It also reflects the increasing importance of mobile as an eRetail channel, with retailers witnessing a marked uplift in mobile as a proportion of online transactions.

Indeed, the report - Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017  - also found that both the average size and scale of purchases would continue to rise markedly, bolstered by larger volumes of regular, higher-value  transactions such as the weekly shop.

However, the report cautioned that growth continued to be constrained by the fact that a majority of retailer sites are still not optimised for mobile browsing, registration or purchasing. According to report author Dr Windsor Holden: “Consumers increasingly expect to be able to buy their products and services via their smartphones and tablets. Companies which do not offer this option face falling behind their competitors.”

Furthermore, the report pointed out that concerns about transaction security were still paramount amongst end users, although the scale of these concerns was not yet being translated into consumer adoption of security solutions on the handset.

The report noted that eRetail is migrating to smartphones and tablets, with average tablet transaction sizes already exceeding those on desktops and laptops.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Student, others now landlords in MTN Trutalk promo

More lucky winners have emerged in the MTN Trutalk Best 11 Promo. At the final prize presentation ceremony held in Victoria Island, Lagos, at the weekend, some lucky winners were presented with gift of houses worth N15million each. Read More

Airtel, Ericsson extend partnership with LTE deployment in Gabon

Airtel Gabon has partnered with Ericsson for the deployment of next generation LTE technology and mobile network transformation.  Read More

Afmobi promises Nigerians jobs with offline platform

A team of experts at Afmobi Nigeria have designed a wireless platform that will create jobs or make Nigerians entrepreneurs through a plethora of fun apps, games, movie, music, pictures and business content hosted on a ‘magical fun box’ called Palmplay offline TM. Read More

The hospital of tomorrow uses mobile

Aruba Networks discusses how mobile technology is creating a radical shift in the future of healthcare. Read More

MNOs prefer paying fines to compliance, says NCC

The NCC has expressed disgust at the attitude of mobile network operators (MNOs) in Nigeria when it comes to compliance.    Read More

Safaricom announces new suite of data products

Safaricom has announced a suite of new data products that will offer its subscribers access to faster data more conveniently. Read More

African wireless to benefit from Fortinet’s Meru acquisition

Enterprises looking to boost their wireless network security, capacity and control are set to benefit from Fortinet’s pending acquisition of Meru Networks, says the Fortinet Africa team. Read More

BlackBerry makes $137m from software, technology licensing in 3 months

BlackBerry Limited this week reported its financial results for the three months ended May 3 this year, showing earnings of $137 million from software and technology licensing revenue. Read More

Broadband a GDP enabler: MainOne

Broadband has a key role to play as an enabler to increase employment and grow GDP, MainOne CEO Funke Opeke told the recent Commonwealth Broadband Forum held in Abuja. Read More

BICS reports explosion in LTE roaming

BICS, a global wholesale carrier for voice, mobile data and capacity services, says it has witness a rapid increase in LTE roaming traffic over its market-leading IPX network.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Kenyan SACCOS riding on innovation to attract customersKenyan SACCOS riding on innovation to attract customers

As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.