Mobile shoppers up 50% in two years

MOBILE

|
Image: By BiztechAfrica
Mobile shoppers up 50% in two years

The number of consumers purchasing physical goods remotely via their mobile handsets is expected to increase by nearly 50% over the next two years, a new report from Juniper Research has found. The report said the total annual transaction values from remote digital and physical goods purchases will hit USD730bn within five years.

According to the report, the strong growth – taking user numbers to 580 million by the end of 2014, up from 393 million this year – is the direct result of greater consumer confidence in the mobile device as both a content browsing and payment mechanism. It also reflects the increasing importance of mobile as an eRetail channel, with retailers witnessing a marked uplift in mobile as a proportion of online transactions.

Indeed, the report - Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017  - also found that both the average size and scale of purchases would continue to rise markedly, bolstered by larger volumes of regular, higher-value  transactions such as the weekly shop.

However, the report cautioned that growth continued to be constrained by the fact that a majority of retailer sites are still not optimised for mobile browsing, registration or purchasing. According to report author Dr Windsor Holden: “Consumers increasingly expect to be able to buy their products and services via their smartphones and tablets. Companies which do not offer this option face falling behind their competitors.”

Furthermore, the report pointed out that concerns about transaction security were still paramount amongst end users, although the scale of these concerns was not yet being translated into consumer adoption of security solutions on the handset.

The report noted that eRetail is migrating to smartphones and tablets, with average tablet transaction sizes already exceeding those on desktops and laptops.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

255 new mobile stations for Senegal pilgrimage

A total of 255 new mobile stations or BTS antennas have been made available in Senegal by SONATEL to cater for millions of Mouride believers who have gathered to the ‘holy city’ of Touba for their annual religious pilgrimage called ‘Magal de Touba’. Read More

Airtel customers to pay for Nairobi parking with Airtel Money

Bharti Airtel has partnered with Jambo Pay and Nairobi City County to introduce a payment option for parking fees via the Airtel Money platform. Read More

4G tests must be free, warns Senegal regulator

Senegal’s telecommunication regulator last week warned telecommunications companies not to charge users during their 4G tests. Read More

Ghana Telecoms Chamber, UNICEF launch Africa against Ebola SMS campaign

The Ghana Chamber of Telecommunications, together with UNICEF, has officially launched the Africa against Ebola Solidarity SMS Campaign. Read More

Safaricom launches LTE Advanced

Safaricom has launched its LTE Advanced (4G) proposition in Kenya. Read More

MTN apologises to SA customers for network disruptions

MTN has issued an apology to South African customers affected by service disruptions in the past two weeks. Read More

The delivery of international SMS: outlook for 2025

Marking the 22nd anniversary of the first SMS, BICS says SMS will enjoy a healthy future, at least for the next 10 years. Read More

Chris wins Ghana Vodafone Icons 2014 in grand style

The auditorium of Ghana’s national theatre came to a standstill on Wednesday night as the master of ceremonies for the occasion announced Chris as the  overall winner of the 2014 Vodafone Icon contest. Read More

Airtel Ghana sweeps PR Excellence Awards

Maame Dufie Cudjoe, Kwame Gyan, Hannah Agbozo, Edward Sasu Appiah, Lucy Quist and Donald Gwira Airtel Ghana, Telecommunications giant and winner of CIMG Marketing Oriented Company of the Year, has won five awards at the 2014 Institute of Public Relations Excellence Awards.  Read More

Who wins Vodafone Icons 2014?

Come Wednesday, the final five Vodafone Icons contestants will battle it out and trill music fans to their wonderful compositions to climax this year’s Remix Edition of Vodafone Icons at the National Theatre.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

PWC: Optimism abounds but a bumpy journey ahead for somePWC: Optimism abounds but a bumpy journey ahead for some

PwC’s ‘Capital Projects & infrastructure in East Africa, Southern Africa and West Africa,’ report says infrastructure spend in the region is projected to reach $180bn per annum by 2025.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.