Mobile shoppers up 50% in two years
MOBILE| Oct. 15, 2012, 6:13 a.m.
The number of consumers purchasing physical goods remotely via their mobile handsets is expected to increase by nearly 50% over the next two years, a new report from Juniper Research has found. The report said the total annual transaction values from remote digital and physical goods purchases will hit USD730bn within five years.
According to the report, the strong growth – taking user numbers to 580 million by the end of 2014, up from 393 million this year – is the direct result of greater consumer confidence in the mobile device as both a content browsing and payment mechanism. It also reflects the increasing importance of mobile as an eRetail channel, with retailers witnessing a marked uplift in mobile as a proportion of online transactions.
Indeed, the report - Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017 - also found that both the average size and scale of purchases would continue to rise markedly, bolstered by larger volumes of regular, higher-value transactions such as the weekly shop.
However, the report cautioned that growth continued to be constrained by the fact that a majority of retailer sites are still not optimised for mobile browsing, registration or purchasing. According to report author Dr Windsor Holden: “Consumers increasingly expect to be able to buy their products and services via their smartphones and tablets. Companies which do not offer this option face falling behind their competitors.”
Furthermore, the report pointed out that concerns about transaction security were still paramount amongst end users, although the scale of these concerns was not yet being translated into consumer adoption of security solutions on the handset.
The report noted that eRetail is migrating to smartphones and tablets, with average tablet transaction sizes already exceeding those on desktops and laptops.
MORE MOBILE NEWS
MTN names new Group President & CEOMTN has announced plans to appoint Vodacom executive Rob Shuter as the new MTN Group President and CEO. Read More
Airtel, Tigo Ghana sanctioned in NCA 3G ReportGhana’s National Communication Authority has sanctioned Airtel and Tigo Ghana for failing to cover district capitals, including Karaga, Bimbilla and Wulensi, with a 3G network. Read More
Surfline Ghana partners this year’s MOBEXSurfline Communications says it has partnered Coaster International and other stakeholders to present Ghana’s biggest ICT fair and seminar, MOBEX 2016. Read More
New Airtel Premier Retail shop opens at the Achimota MallAirtel has opened a bespoke customer experience center at the Achimota Mall to exclusively cater to the telecommunication and lifestyle needs of its high value and Premier customers. Read More
MTN Rwanda launches youth campaignMTN Rwanda has announced the launch of its new youth proposition campaign which is targeted at the youthful subscribers on its network. Read More
Internet of Things to overtake mobile phones by 2018: Ericsson Mobility ReportEricsson Mobility Report reveals that the Internet of Things (IoT) is set to overtake mobile phones as the largest category of connected device by 2018. Read More
Safaricom launches youth platformSafaricom has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile. Read More
Vodafone sweeps awards in two separate eventsVodafone Ghana is cementing its reputation for social media excellence, with a series of awards. Read More
Winners emerge in Samsung’s “Inspire Bigger Dreams” campaignThe Samsung Electronics “Inspire Bigger Dreams” competition has produced three winners. The campaign was aimed at encouraging Nigerians to keep their dreams alive, dream bigger and aspire to greater heights. Read More
Simplifying and enhancing security on MTN’s information systems key to improving customer experienceIn the first hundred days in his new role, MTN South Africa’s new Chief Information Officer, Benjamin Marais, says his focus was to simplify information technology processes internally and externally, and beef up security of the systems in order to enhance customer experience. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.