Mobile app downloads to double by 2016


Image: By BiztechAfrica
Mobile app downloads to double by 2016

Juniper Research has found that consumer app downloads to mobile devices are expected to reach more than 66 billion per annum by 2016, more than double the 31 billion that occurred in 2011.

The report found that the overwhelming majority of apps - 87% -- will be downloaded free of charge throughout the forecast period, but publisher revenues will increasingly be derived from post-download opportunities such as content subscriptions and virtual item sales. Growth will continue to be driven primarily by smartphones, although by 2016 nearly one in four downloads will occur on a tablet.

The new report, ‘Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016', also emphasised the role that apps are playing as part of a brand customer acquisition and retention strategy.

ccording to report author Dr Windsor Holden: "Consumers are now demanding 24/7 access to services - retail, financial, information, entertainment - wherever they are. As a result, brands that wish to remain competitive have turned to apps as part of an integrated multichannel distribution system: they have become a critical mechanism to increase engagement and reduce churn."

However, the report also noted that within an increasingly congested app space, content publishers need to derive far more information about consumer usage patterns from their delivery partners, thereby enabling them to optimise billing on current and future propositions. With this in mind, the report called for publishers to partner with players in the payments space that can offer real-time reporting and analysis of user behaviour patterns prior to - and post - the point of billing.


The report added that games will continue to be the most popular consumer app category throughout the forecast period, followed by Multimedia.

Share the News

Get Daily Newsletter

comments powered by Disqus


Why companies are scared of going mobile

More than 65 percent of companies are overdue to deploy Mobile Workforce Solution (MWS) apps, but are failing to do so due to unfounded fears, says One Channel. Read More

Airtel Ghana passes 4m subscriber mark

Airtel Ghana has recorded 8.77% growth in voice and 13.3% growth in data subscriptions. Read More

Samsung Ghana launches Galaxy S6 Edge+ Galaxy Note 5 in grand style

Samsung has launched its new S6 Edge+ and Note 5 devices in Ghana. Read More

Tecno Mobile launches Phantom 5

Having sold 45 million units of its mobile devices in Africa last year, Tecno Mobile has launched the latest of its mobile phone devices in the Phantom series, known as Phantom 5. Read More

Mobilethink seeks to solve Africa’s $6bn cloned device dilemma

With 10-20% of mobile devices coming into a network being cloned or counterfeit mobiles, Mobilethink is launching an automatic device detection solution. Read More

Samsung unveils Palm Selfie Competition

Samsung Electronics West Africa has announced the launch of a new brand theme, Dream Your Dream, which seeks to nurture the aspirations of young Nigerians who have great dreams with the potential to impact the country positively. Read More

ALCATEL ONETOUCH reveals Nigeria growth plans

ALCATEL ONETOUCH, described as one of the world’s fastest-growing smartphone manufacturers, is set to launch a wide range of affordable yet attractive and feature-rich mobile devices into the Nigerian market. Read More

Mecca pilgrims get added value as MTN Ghana gives 60% discount

MTN Ghana is providing 60% discount on voice, SMS & data services to pilgrims of this year’s Hajj.  Read More

Vodafone to entrench its position as market leader with M2M in Ghana

Vodafone Ghana has reiterated its intentions not to rest on its laurels but to maintain and entrench its dominance within the telecoms space with the adoption of Machine 2 Machine (M2M) services. Read More

SIM validation: MTN apologises for congestion

The management of MTN Nigeria has apologized to its teeming customers over the noticeable congestion in its service outlets across the country as a result of the ongoing SIM validation exercise. Read More


Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika


Innovative designer takes e-waste to another levelInnovative designer takes e-waste to another level

Gladys Muyenzelwa is a Gaborone based artist and designer who has an eye for ethnic and contemporary design. But unlike other designers, Muyenzelwa has found a way of using e-waste to make her creations. 


High tech homes: Just press playHigh tech homes: Just press play

High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.


Luba Freeport streamlines its sea of paper with Sage X3

Luba Freeport has implemented the Finance and Distribution modules of the Sage X3 business management solution to automate its business processes across finance and operations.