Mobile app downloads to double by 2016

MOBILE

|
Image: By BiztechAfrica
Mobile app downloads to double by 2016

Juniper Research has found that consumer app downloads to mobile devices are expected to reach more than 66 billion per annum by 2016, more than double the 31 billion that occurred in 2011.

The report found that the overwhelming majority of apps - 87% -- will be downloaded free of charge throughout the forecast period, but publisher revenues will increasingly be derived from post-download opportunities such as content subscriptions and virtual item sales. Growth will continue to be driven primarily by smartphones, although by 2016 nearly one in four downloads will occur on a tablet.

The new report, ‘Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016', also emphasised the role that apps are playing as part of a brand customer acquisition and retention strategy.

ccording to report author Dr Windsor Holden: "Consumers are now demanding 24/7 access to services - retail, financial, information, entertainment - wherever they are. As a result, brands that wish to remain competitive have turned to apps as part of an integrated multichannel distribution system: they have become a critical mechanism to increase engagement and reduce churn."

However, the report also noted that within an increasingly congested app space, content publishers need to derive far more information about consumer usage patterns from their delivery partners, thereby enabling them to optimise billing on current and future propositions. With this in mind, the report called for publishers to partner with players in the payments space that can offer real-time reporting and analysis of user behaviour patterns prior to - and post - the point of billing.

 

The report added that games will continue to be the most popular consumer app category throughout the forecast period, followed by Multimedia.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Mobile telephony makes inroads into rural DRC

Mobile telephony continues to make its way – slowly but triumphantly – into the rural areas of the Democratic Republic of Congo (DRC). Read More

Zim moots new taxes on telecoms

Zimbabwe’s Minister of Finance and Economic Development, Hon. PA Chinamasa, has proposed new taxes on airtime, data and handset costs among moves to raise additional revenue. Read More

Samsung opens three retail outlets in Abuja

Samsung Electronics West Africa, in partnership with accredited local partners, has stepped up its nationwide market expansion drive in Nigeria with the opening of three more direct-to-consumer stores in Abuja. Read More

Microsoft urges SON to act on fake imports

Microsoft has expressed dissatisfaction over the influx of fake and substandard mobiles into Nigeria. Read More

Vodafone Icons Remix holds final auditions in Accra

Ghana’s capital city, Accra, came to a standstill when the final audition of the Vodafone Icon Remix edition hit town.  Read More

STK Accessories expands in Nigeria

STK Accessories has announced further success in Nigeria with the launch of four product lines on Jumia.com. This latest announcement follows the brand’s launch with Sapphire distribution earlier this year. Read More

Samsung showcases biometric scanner-enabled Galaxy Tab S

Samsung Electronics has announced the availability of its new flagship tablet, the Galaxy Tab S, in Nigeria.  Read More

MTN Cameroon launches youth development programme

MTN Cameroon has announced the launch of the YEP programme to develop Cameroonian youths.   Read More

Orange, Emmaüs International launch phone recycling facility in Abidjan

Orange and Emmaüs International have launched a fifth mobile collection facility in Africa, in Abidjan, Côte d’Ivoire.  Read More

Mobile device greenhouse gas emissions surge

Smartphone charging will consume almost 14,000 Gigawatt-hours of dirty energy by 2019, says a new report. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

NIG President speaks his mindNIG President speaks his mind

Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.