Mobile adspend to triple by 2016

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
Mobile adspend to triple by 2016

Mobile advertising is finally hitting its stride, and global mobile advertising revenue will expand by three and a half times its present level by 2016. That's according to the new Yankee Group report "Mobile Advertising Forecast 2012: Marketing Steps Through the Looking-Glass," which finds high-growth markets such as Brazil, India and China driving the increase.

"Yankee Group identifies mobility as the primary catalyst for disruptive change, and advertising is a prime example," said Jason Armitage,  Yankee Group principal analyst and author of the report. "Marketers approached this platform initially as an extension of online, but that approach is no longer sustainable for a platform topping 6 billion subscriptions. Mobile advertising has begun to deliver returns -- and those returns will flow to companies that draw on user data to design, personalize and deliver effective mobile advertising."

The report finds that mobile is moving up the list of priorities for marketers in high-growth markets. In 2016, mobile will drive revenues of USD6 billion in Brazil, India and China -- and become the dominant platform for digital marketing in selected countries.

It also says tablets generate six times the advertising revenues of the feature phones that dominated the market five years ago, and they are driving fast into the mass market. In 2016, over a quarter of smart mobile devices globally will be tablets.

The report notes that mobile advertising's weak point has been a lack of data on the user. Apps are helping to fill that gap and drive better-targeted ads. Among app downloaders, more than 22% of smartphone owners and 27% of tablet owners clicked on an in-app ad during the first three months of 2012.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

TNM pays K19.9m with mobile insurance

Malawian mobile network service provider TNM has announced that it has paid a total of K19.9 million worth of claims to beneficiaries of TNM Moyo Cover, the operator’s on-mobile life insurance policy. Read More

DRC mobile banking faces challenges in remote areas

Isidore Monga is a civil servant whose salary, like millions others in the Democratic Republic of Congo (DRC), is now being paid via mobile banking. Read More

Orange, Bank of Africa to offer new mobile financial services in Africa

In the coming months, Bank of Africa and Orange Money customers will be able to transfer money directly from their Orange Money account to their BOA account and vice versa simply with their mobile. Read More

Over 20m airtime advances through Pasavute

Net1 Mobile Solutions in partnership with Supa Pesa, has serviced more than 20 million airtime advance requests for the advance airtime service Pasavute from Telekom Networks Malawi (TNM).  Read More

Smart wearables market to generate $53bn hardware revenues by 2019

iWatch New findings from Juniper Research revealed that the global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, compared to the $4.5 billion expected this year.  Read More

MFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures.  Read More

University of Yaounde I adopts MTN Mobile Money

Karl Toriola MTN Cameroon has signed a partnership agreement with the University of Yaounde I for the use of the MTN Mobile Money solution by students for their financial transactions with the university.  Read More

Agents say Glo Xchange will empower Nigerians

Agents of Nigeria’s super mobile money agent network, Glo Xchange have commended Globacom for the platform which is aimed at deepening financial inclusion and promoting Nigeria’s electronic payment system. Read More

Tigo Tanzania launches mobile money savings service

Millicom-owned Tigo Tanzania has launched Tigo Wekeza - “Tigo Invests” - the world’s first mobile money service that allows customers to earn automatic returns on their balance. Read More

MasterCard, Apple to Integrate Apple Pay Cardholders for mobile payment

Apple has unveiled Apple Pay that will enable MasterCard cardholders to use their iPhone 6, iPhone 6 Plus and Apple Watch for everyday purchases.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

NIG President speaks his mindNIG President speaks his mind

Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.

COMPANY NEWS

SAP innovation transforms how Governments conduct business

SAP Africa kicked off its public sector innovation roadshow in Johannesburg, to highlight how the SAP innovation solutions portfolio including, cloud and big data, supports all levels ...