Mobile adspend to triple by 2016

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
Mobile adspend to triple by 2016

Mobile advertising is finally hitting its stride, and global mobile advertising revenue will expand by three and a half times its present level by 2016. That's according to the new Yankee Group report "Mobile Advertising Forecast 2012: Marketing Steps Through the Looking-Glass," which finds high-growth markets such as Brazil, India and China driving the increase.

"Yankee Group identifies mobility as the primary catalyst for disruptive change, and advertising is a prime example," said Jason Armitage,  Yankee Group principal analyst and author of the report. "Marketers approached this platform initially as an extension of online, but that approach is no longer sustainable for a platform topping 6 billion subscriptions. Mobile advertising has begun to deliver returns -- and those returns will flow to companies that draw on user data to design, personalize and deliver effective mobile advertising."

The report finds that mobile is moving up the list of priorities for marketers in high-growth markets. In 2016, mobile will drive revenues of USD6 billion in Brazil, India and China -- and become the dominant platform for digital marketing in selected countries.

It also says tablets generate six times the advertising revenues of the feature phones that dominated the market five years ago, and they are driving fast into the mass market. In 2016, over a quarter of smart mobile devices globally will be tablets.

The report notes that mobile advertising's weak point has been a lack of data on the user. Apps are helping to fill that gap and drive better-targeted ads. Among app downloaders, more than 22% of smartphone owners and 27% of tablet owners clicked on an in-app ad during the first three months of 2012.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Keeping up with the mobile banking evolution

Africa especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone than electricity. Read More

ALTON, WASPAN kick against NCC’s VAS regulatory framework

The Association of Licenced Telecommunications Operators of Nigeria (ALTON) and Wireless Application Service Providers of Nigeria (WASPAN) have opposed the NCC's regulatory framework for the Value Added Services subsector. Read More

MTN Ghana soon to pay interest on Mobile Money Wallet savings

The over six million registered customers of MTN Mobile Money will soon stand a chance of earning some interest on money kept in their wallets.  Read More

Tigo Pesa customers pocket $2.3m/- in quarterly profit share

Tigo Pesa users in Tanzania have been paid a total of $2.3m/- as profit share paid every quarter by Tanzania’s leading digital lifestyle telco. Read More

Jongla launches ‘lightest’ instant messaging service in Africa

Jongla has announced that it is launching its fast, open and light instant messaging app in Africa at the Mobile West Africa conference taking place in Lagos. Read More

Surfline introduces mobile top-up code

Surfline Communications has introduced another convenient way for customers to top up their Surfline account and activate their 4G LTE internet bundles.  Read More

Airtel Money Ghana launches biggest reward scheme yet

Airtel Ghana has announced the launch of the biggest scheme to reward customers who recharge or purchase airtime with Airtel Money. Read More

Letshego becomes licensed MasterCard Issuer in Mozambique

Botswana born Letshego Holdings Limited has announced it has received its official principle issuer license from MasterCard in Mozambique. The partnership will see further payment innovations being introduced into the market to its financial inclusion efforts.  Read More

World Bank tells policymakers “go cashless” to solve poverty

Alix Murphy, Senior Mobile Analyst at WorldRemit, discusses key findings from the World Bank’s new report on financial inclusion. Read More

Nomanini integrates with M-Pesa for merchant cash-in

Nomanini has announced it has integrated with M-Pesa in Mozambique, enabled via its local country partner, Mozambique Mobile Solutions (MMS). The move will allow merchants to use mobile money agents to top up their virtual vending accounts on Nomanini terminals. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor Networks

FEATURED STORY

Criticism over Remita borne out of ignorance, says SystemSpecsCriticism over Remita borne out of ignorance, says SystemSpecs

The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Keeping up with the mobile banking evolution

Africa especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone ...