Mobile ad spend on Web Search to Reach USD12bn by 2017
VALUE ADDED SERVICES| Sept. 20, 2012, 8:56 a.m.
A new report from analyst firm Juniper Research forecasts that ad spend on mobile web search will reach USD12 billion per annum in five years’ time, three times the ad spend this year, which will reach USD4 billion. Usage of web search on mobile devices will be driven by continued adoption of high-usage tablets, with the number of these devices in-use reaching 672 million by 2017.
Juniper says the size of tablet displays – typically either 7-inch or circa 10-inch – makes performing search queries a more comfortable experience, while the fact that these devices are used more in the home or at work for longer periods also means that users will make more queries per session.
For these reasons, the report found that tablet users on average make around three times as many queries as smartphone owners, and ten times the number made by users of other handsets.
While search engine providers will reap the rewards of booming mobile web search usage, brands advertising in this space need to ensure their websites are optimised for mobile clicks. Juniper’s report notes that if poor user experience ultimately prevent consumers from going on to make a purchase, ad spend is wasted.
Juniper says Amazon and Marks & Spencer are among the few brands that have got this right, with many more key brands requiring further optimisation to maximise the increasing opportunity from tablets.
MORE VALUE ADDED SERVICES NEWS
SimbaPay announces single money transfer of up to $45,000 to AfricaSimbaPay says it is revolutionizing the remittance space through its official announcement of raising the single transaction limit to a whopping $45,000. This is substantially higher than the previous transaction limit of $3,000. Read More
VAS industry threatens traditional mediaMahindra Comviva says the rise of value-added services (VAS) industry could significantly displace traditional media in future. Read More
Keeping up with the mobile banking evolutionAfrica especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone than electricity. Read More
ALTON, WASPAN kick against NCC’s VAS regulatory frameworkThe Association of Licenced Telecommunications Operators of Nigeria (ALTON) and Wireless Application Service Providers of Nigeria (WASPAN) have opposed the NCC's regulatory framework for the Value Added Services subsector. Read More
MTN Ghana soon to pay interest on Mobile Money Wallet savingsThe over six million registered customers of MTN Mobile Money will soon stand a chance of earning some interest on money kept in their wallets. Read More
Tigo Pesa customers pocket $2.3m/- in quarterly profit shareTigo Pesa users in Tanzania have been paid a total of $2.3m/- as profit share paid every quarter by Tanzania’s leading digital lifestyle telco. Read More
Jongla launches ‘lightest’ instant messaging service in AfricaJongla has announced that it is launching its fast, open and light instant messaging app in Africa at the Mobile West Africa conference taking place in Lagos. Read More
Surfline introduces mobile top-up codeSurfline Communications has introduced another convenient way for customers to top up their Surfline account and activate their 4G LTE internet bundles. Read More
Airtel Money Ghana launches biggest reward scheme yetAirtel Ghana has announced the launch of the biggest scheme to reward customers who recharge or purchase airtime with Airtel Money. Read More
Letshego becomes licensed MasterCard Issuer in MozambiqueBotswana born Letshego Holdings Limited has announced it has received its official principle issuer license from MasterCard in Mozambique. The partnership will see further payment innovations being introduced into the market to its financial inclusion efforts. Read More
FEATURED STORYCriticism over Remita borne out of ignorance, says SystemSpecs
The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSKeeping up with the mobile banking evolution
Africa especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone ...