Mobile ad spend on Web Search to Reach USD12bn by 2017
VALUE ADDED SERVICES| Sept. 20, 2012, 8:56 a.m.
A new report from analyst firm Juniper Research forecasts that ad spend on mobile web search will reach USD12 billion per annum in five years’ time, three times the ad spend this year, which will reach USD4 billion. Usage of web search on mobile devices will be driven by continued adoption of high-usage tablets, with the number of these devices in-use reaching 672 million by 2017.
Juniper says the size of tablet displays – typically either 7-inch or circa 10-inch – makes performing search queries a more comfortable experience, while the fact that these devices are used more in the home or at work for longer periods also means that users will make more queries per session.
For these reasons, the report found that tablet users on average make around three times as many queries as smartphone owners, and ten times the number made by users of other handsets.
While search engine providers will reap the rewards of booming mobile web search usage, brands advertising in this space need to ensure their websites are optimised for mobile clicks. Juniper’s report notes that if poor user experience ultimately prevent consumers from going on to make a purchase, ad spend is wasted.
Juniper says Amazon and Marks & Spencer are among the few brands that have got this right, with many more key brands requiring further optimisation to maximise the increasing opportunity from tablets.
MORE VALUE ADDED SERVICES NEWS
Tigo, Western Union enable mobile remittances in RwandaTigo Rwanda and Western Union have announced the launch of a new service that allows reception of international remittances directly into mobile through Tigo Cash accounts. Read More
Airtel debuts direct purchasing on facebookAirtel Ghana has launched the first direct data bundle purchasing on Facebook. Read More
Effortel helps deliver Africa’s first mobile banking MVNOMobile virtual network operator (MVNO) and enabler, Effortel, announced today that it is working with fellow MVNO, Equitel to provide Kenyan mobile subscribers with Africa’s first fully integrated banking approach via a mobile network. Read More
Standard Bank Expands InstantMoney service to Botswana and Uganda: Namibia to followStandard Bank, Africa’s biggest lender by assets, has expanded its InstantMoney payment solution to Botswana and Uganda as part of broader plans to roll out the service across the continent. Read More
Transfast expands proprietary bank network into 23 African nationsTransfast, a leading provider of online, cross-border p2p payments solutions, has announced the expansion of its proprietary bank network into 23 African nations. Read More
BotswanaPost introduces PosoOnlineBotswanaPost continues to explore the technology space, this time with a new product called Electronic Bill Presentment and Payment (EBPP) or PosoOnline. Read More
Telecom Chamber welcomes new guidelines on E-money issuers in GhanaThe Ghana Chamber of Telecommunication has welcomed the newly proposed guidelines for e-money issuers in Ghana and Agent Guidelines by the Bank of Ghana. Read More
Why mobile money uptake is sluggish: Airtel CEOChief Executive Officer Airtel Nigeria, Segun Ogunsanya, has called for a review of the current mobile money model, saying a telco-led model will help expand retail banking, thereby driving financial inclusion in the unbanked segment. Read More
SA travel company launches app simplifying new child visa lawsCape Town-based travel company Drive South Africa has developed a web app simplifying the new visa regulations for parents travelling to and from South Africa with their children. Read More
MTN Swaziland offers mobile financial services with EricssonMTN has deployed Ericsson Converged Wallet to provide a premium mobile money experience for more than 275,000 mobile wallet users and 3,000 agents in Swaziland. Read More
FEATURED STORYKenyan SACCOS riding on innovation to attract customers
As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.