Mobile ad spend on Web Search to Reach USD12bn by 2017

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
Mobile ad spend on Web Search to Reach USD12bn by 2017

A new report from analyst firm Juniper Research forecasts that ad spend on mobile web search will reach USD12 billion per annum in five years’ time, three times the ad spend this year, which will reach USD4 billion. Usage of web search on mobile devices will be driven by continued adoption of high-usage tablets, with the number of these devices in-use reaching 672 million by 2017.

Juniper says the size of tablet displays – typically either 7-inch or circa 10-inch – makes performing search queries a more comfortable experience, while the fact that these devices are used more in the home or at work for longer periods also means that users will make more queries per session.

For these reasons, the report found that tablet users on average make around three times as many queries as smartphone owners, and ten times the number made by users of other handsets.

While search engine providers will reap the rewards of booming mobile web search usage, brands advertising in this space need to ensure their websites are optimised for mobile clicks. Juniper’s report notes that if poor user experience ultimately prevent consumers from going on to make a purchase, ad spend is wasted.

Juniper says Amazon and Marks & Spencer are among the few brands that have got this right, with many more key brands requiring further optimisation to maximise the increasing opportunity from tablets.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Uber Kenya, Sidian Bank launch Vehicle Solutions Programme

Uber and Sidian Bank are partnering to give driver-partners and investors access to vehicle financing for their own Uber-based businesses. Read More

Ericsson announces Emergency Wallet to support humanitarian response

Ericsson has committed to developing Ericsson Emergency Wallet, a mobile financial services solution, for deployment in the immediate aftermath of disaster or crises to support humanitarian organizations and affected populations. Read More

Hello Paisa clinches top African Fintech spot at Innotribe Start-up challenge

Low cost international money transfer company Hello Paisa was named the number one Fintech Company in Africa during the SWIFT African Regional Conference in Mauritius this week. Read More

Ghanaian diaspora embrace MTN Mobile Money when sending home with WorldRemit

MTN Mobile Money has become the fastest growing method of receiving WorldRemit international money transfers in Ghana. Read More

Ghana’s first mobile-based nano lending scheme launched

Dr. William Derban and Rosy Fynn Airtel is partnering with Fidelity Bank and Tiaxa will provide instant access to Nano loans up to GHC 200 to Airtel customers who qualify for the service through the Airtel Money platform. Read More

Airtel, Flickswitch launches first business SIM management service in Kenya

Airtel has partnered with Flickswitch International, a leading provider of self-service solutions for enterprises to launch an enterprise SIM management service in Kenya.  Read More

Airtel, Facebook to launch Free Basic Services in Nigeria

Airtel’s Segun Ogunsanya, with Ime Archibong and Markku Makelainen of Facebook Bharti Airtel Africa has announced that it has launched Free Basics in Nigeria in partnership with Facebook. Read More

Safaricom pays out Kshs.152m in Skiza Tunes royalties

Safaricom Limited has released Kshs.152 million to Collective Management Organisations (CMOs) and Premium Rate Service Providers (PRSPs), for payment to artistes whose music is sold through the company’s music platform – Skiza Tunes. Read More

Opera Mini introduces native ad blocker for Android users

Opera Mini has announced the launch of its built-in ad blocking system operating on its browser for Android.  Read More

SimbaPay announces single money transfer of up to $45,000 to Africa

SimbaPay says it is revolutionizing the remittance space through its official announcement of raising the single transaction limit to a whopping $45,000. This is substantially higher than the previous transaction limit of $3,000.   Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor Networks

FEATURED STORY

Government should encourage youths in ICT earlyGovernment should encourage youths in ICT early

Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Things to ask your MSSP to increase your network’s security

Arbor Networks has drawn up five questions to ask an MSSP to better ensure security throughout your organization.

Networks Unlimited officially launches Mellanox Technologies Open Ethernet Solutions

Networks Unlimited, a value-adding distributor of converged technology, data centre, networking, and security technology throughout Africa, has hosted the official Johannesburg launch of Mellanox Technologies,