Mixed fortunes for mobile ‘net users

MOBILE

|
Image: By BiztechAfrica
Mixed fortunes for  mobile ‘net users

By Semaj Itosno, Nairobi, Kenya

Kenyan consumers have been hit with mixed fortunes from the raging competition among mobile operators on Internet bundles.

Just days after leading operator Safaricom extended the validity of its mobile internet bundles from 30 to 90 days, Orange has announced a raft of changes that would see its customers pay more for browsing.

While maintaining the unlimited nature of its weekly bundle on Internet Everywhere 3G+, Orange has made an upward adjustment in the price of the 7 days unlimited bundle from KSh 990 to KSh1,200. 

The company has also increased price of its daily unlimited bundle from the current KSh 39 to KSh 50. The price adjustments take effect on October 23 2012.

Orange wireless internet customers will however enjoy simplified data offerings as part of the firm’s bundle alignment, which will see customers have the same data bundles and prices across all Orange networks.

The alignment, meant to achieve uniformity, has seen Orange harmonise its bundles and the company will now offer 50 MB, 100 MB, 500MB, 1GB, 5GB, 10GB, 15GB and 20 GB bundles. However, Orange customers will pay KSh 750 (up from Kshs 850) for a1GB bundle and KSh 7,990 (up from Kshs 9,490) for the 20 GB bundle.

“The review and alignment of the bundles will greatly improve customer experience as we forge ahead in positioning Orange as the preferred broadband provider in this market,” said Telkom Kenya CEO Mickael Ghossein.

Safaricom has also been offering a free modem for every 4GB data bundle purchased with aim to tighten grip on its consumers and attract new ones.

Airtel too has been offering her customers free airtime to call within its network and Yu too is known for its free calling offers targeting the youthful population.

Ghossein said his company is already working on expanding its current networks into previously unreached locations as well as strengthening the same in towns and areas where customers are already enjoying the Orange network.

 “While we appreciate the positive uptake of our unlimited offering on this network by our customers, the increased level of investment and expansion that we have already begun has necessitated this change. This review took into consideration the quality of service that we offer to our customers vis a vis the cost of continued upgrade of our transmission backbones and networks,” Ghossein said.

With increased uptake of smartphones across Africa, mobile operators are strategizing on how to reap benefits from the growing mobile data traffic on their networks. Mobile subscribers in Africa are expected to hit 735 million by the end of 2012.

According to a recent report by the GSM Association, mobile penetration in Africa is now second only to Asia, with subscriber levels having grown by almost 20 per cent for each of the past five years.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE MOBILE NEWS

NCC declares MTN winner of 2.6GHz spectrum

The Nigerian Communications Commission has declared MTN as winner of its latest auction for a frequency spectrum licence for the 2.6GHz band. Read More

Surfline Ghana to celebrate customers with appreciation week

Surfline Communications is set to kick-start its Customer Appreciation Week with a commitment to continuing offering customers and businesses first-rate customer service.   Read More

MTN names new Group President & CEO

MTN has announced plans to appoint Vodacom executive Rob Shuter as the new MTN Group President and CEO.  Read More

Airtel, Tigo Ghana sanctioned in NCA 3G Report

Ghana’s National Communication Authority has sanctioned Airtel and Tigo Ghana for failing to cover district capitals, including Karaga, Bimbilla and Wulensi, with a 3G network.  Read More

Surfline Ghana partners this year’s MOBEX

Surfline Communications says it has partnered Coaster International and other stakeholders to present Ghana’s biggest ICT fair and seminar, MOBEX 2016. Read More

New Airtel Premier Retail shop opens at the Achimota Mall

Airtel has opened a bespoke customer experience center at the Achimota Mall to exclusively cater to the telecommunication and lifestyle needs of its high value and Premier customers. Read More

MTN Rwanda launches youth campaign

MTN Rwanda has announced the launch of its new youth proposition campaign which is targeted at the youthful subscribers on its network. Read More

Internet of Things to overtake mobile phones by 2018: Ericsson Mobility Report

Rima Qureshi, Senior Vice President, Chief Strategy Officer Ericsson Mobility Report reveals that the Internet of Things (IoT) is set to overtake mobile phones as the largest category of connected device by 2018. Read More

Safaricom launches youth platform

Safaricom has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile.  Read More

Vodafone sweeps awards in two separate events

Vodafone Ghana is cementing its reputation for social media excellence, with a series of awards. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Government should encourage youths in ICT earlyGovernment should encourage youths in ICT early

Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Tigo, JI and GES equip teachers on child online protection initiative

Tigo, in partnership with J Initiative (JI), a youth focused non-governmental organisation in Ghana, have committed to protecting children online through policy advocacy, awareness creation, public education ...

Ericsson and King’s College London demonstrate 5G tactile robotic surgery

Ericsson and King’s College London will be demonstrating a 5G use case of tactile robotic surgery at 5G World 2016 in London on 29-30 June.