Mixed fortunes for mobile ‘net users

MOBILE

|
Image: By BiztechAfrica
Mixed fortunes for  mobile ‘net users

By Semaj Itosno, Nairobi, Kenya

Kenyan consumers have been hit with mixed fortunes from the raging competition among mobile operators on Internet bundles.

Just days after leading operator Safaricom extended the validity of its mobile internet bundles from 30 to 90 days, Orange has announced a raft of changes that would see its customers pay more for browsing.

While maintaining the unlimited nature of its weekly bundle on Internet Everywhere 3G+, Orange has made an upward adjustment in the price of the 7 days unlimited bundle from KSh 990 to KSh1,200. 

The company has also increased price of its daily unlimited bundle from the current KSh 39 to KSh 50. The price adjustments take effect on October 23 2012.

Orange wireless internet customers will however enjoy simplified data offerings as part of the firm’s bundle alignment, which will see customers have the same data bundles and prices across all Orange networks.

The alignment, meant to achieve uniformity, has seen Orange harmonise its bundles and the company will now offer 50 MB, 100 MB, 500MB, 1GB, 5GB, 10GB, 15GB and 20 GB bundles. However, Orange customers will pay KSh 750 (up from Kshs 850) for a1GB bundle and KSh 7,990 (up from Kshs 9,490) for the 20 GB bundle.

“The review and alignment of the bundles will greatly improve customer experience as we forge ahead in positioning Orange as the preferred broadband provider in this market,” said Telkom Kenya CEO Mickael Ghossein.

Safaricom has also been offering a free modem for every 4GB data bundle purchased with aim to tighten grip on its consumers and attract new ones.

Airtel too has been offering her customers free airtime to call within its network and Yu too is known for its free calling offers targeting the youthful population.

Ghossein said his company is already working on expanding its current networks into previously unreached locations as well as strengthening the same in towns and areas where customers are already enjoying the Orange network.

 “While we appreciate the positive uptake of our unlimited offering on this network by our customers, the increased level of investment and expansion that we have already begun has necessitated this change. This review took into consideration the quality of service that we offer to our customers vis a vis the cost of continued upgrade of our transmission backbones and networks,” Ghossein said.

With increased uptake of smartphones across Africa, mobile operators are strategizing on how to reap benefits from the growing mobile data traffic on their networks. Mobile subscribers in Africa are expected to hit 735 million by the end of 2012.

According to a recent report by the GSM Association, mobile penetration in Africa is now second only to Asia, with subscriber levels having grown by almost 20 per cent for each of the past five years.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

MTN recognised at Nedbank Sustainable Business Awards

MTN and Fenix International have been recognised at the Nedbank Sustainable Business Awards for a solar charging solution that’s improving the lives of communities without access to electricity and financial services in Uganda and Rwanda. Read More

Global Smartphone shipments reach 317m in Q3 2014

Analyst firm Juniper Research estimates that the number of smartphone shipments reached 316.6m in Q3 2014, representing 13.1% year on year growth and 5.5% quarter on quarter growth. Read More

Tablets improving workplace productivity

Dell today announced the results of its 2014 International Tablet survey of IT Decision Makers (ITDMs) indicating that current implementations of tablets in the workplace are good for business. Read More

MTN Foundation holds breast cancer screening in Enugu

In a drive to create renewed awareness about Breast Cancer, MTN Foundation (MTNF), the corporate social investment vehicle of MTN Nigeria, has taken its free breast cancer screening to residents of the South East geopolitical zone of Nigeria.  Read More

MTN Uganda receives US$100 000 towards community projects

MTN Group today recognised employees in Uganda for their selflessness and dedication towards improving the lives of ordinary people, including the blind, as part of this year’s 21 Days of Y’ello Care campaign, a popular employee volunteer initiative in MTN markets. Read More

Airtel partners with UNESCO for youth IT training in Gabon

Bharti Airtel has unveiled a new training programme to impart new technological skills to thousands of youth in Gabon in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO). Read More

Samsung donates 3,000 smartphones in support of the fight against Ebola

Samsung Electronics Co will donate 3,000 smartphones, worth about USD 1 million, to support the ongoing fight against Ebola. Read More

Tigo gives customers free 250MB data on Alcatel smartphones

Tigo Ghana is giving away free 250MB data and 60 minutes' talk time per month for a year to customers who purchase the latest Alcatel Pixi 2 handset. Read More

Huawei joins Vodafone to bolster E-learning in refugee camp

Huawei has come out in support of an initiative to supply over 18,000 refugee students in Africa’s largest refugee camp, Dadaab in Kenya, with tablet PCs for education. Read More

SA author writes acclaimed novel using BlackBerry smartphone

A South African businessman and author has written an entire novel using his smartphone. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

Schneider Electric off-grid, on-profit solutions to create social change in African rural communitie

Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year. 

SAP accelerates shift to the Cloud with 41% revenue growth in third quarter

SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.