Mixed fortunes for mobile ‘net users

MOBILE

|
Image: By BiztechAfrica
Mixed fortunes for  mobile ‘net users

By Semaj Itosno, Nairobi, Kenya

Kenyan consumers have been hit with mixed fortunes from the raging competition among mobile operators on Internet bundles.

Just days after leading operator Safaricom extended the validity of its mobile internet bundles from 30 to 90 days, Orange has announced a raft of changes that would see its customers pay more for browsing.

While maintaining the unlimited nature of its weekly bundle on Internet Everywhere 3G+, Orange has made an upward adjustment in the price of the 7 days unlimited bundle from KSh 990 to KSh1,200. 

The company has also increased price of its daily unlimited bundle from the current KSh 39 to KSh 50. The price adjustments take effect on October 23 2012.

Orange wireless internet customers will however enjoy simplified data offerings as part of the firm’s bundle alignment, which will see customers have the same data bundles and prices across all Orange networks.

The alignment, meant to achieve uniformity, has seen Orange harmonise its bundles and the company will now offer 50 MB, 100 MB, 500MB, 1GB, 5GB, 10GB, 15GB and 20 GB bundles. However, Orange customers will pay KSh 750 (up from Kshs 850) for a1GB bundle and KSh 7,990 (up from Kshs 9,490) for the 20 GB bundle.

“The review and alignment of the bundles will greatly improve customer experience as we forge ahead in positioning Orange as the preferred broadband provider in this market,” said Telkom Kenya CEO Mickael Ghossein.

Safaricom has also been offering a free modem for every 4GB data bundle purchased with aim to tighten grip on its consumers and attract new ones.

Airtel too has been offering her customers free airtime to call within its network and Yu too is known for its free calling offers targeting the youthful population.

Ghossein said his company is already working on expanding its current networks into previously unreached locations as well as strengthening the same in towns and areas where customers are already enjoying the Orange network.

 “While we appreciate the positive uptake of our unlimited offering on this network by our customers, the increased level of investment and expansion that we have already begun has necessitated this change. This review took into consideration the quality of service that we offer to our customers vis a vis the cost of continued upgrade of our transmission backbones and networks,” Ghossein said.

With increased uptake of smartphones across Africa, mobile operators are strategizing on how to reap benefits from the growing mobile data traffic on their networks. Mobile subscribers in Africa are expected to hit 735 million by the end of 2012.

According to a recent report by the GSM Association, mobile penetration in Africa is now second only to Asia, with subscriber levels having grown by almost 20 per cent for each of the past five years.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Chris wins Ghana Vodafone Icons 2014 in grand style

The auditorium of Ghana’s national theatre came to a standstill on Wednesday night as the master of ceremonies for the occasion announced Chris as the  overall winner of the 2014 Vodafone Icon contest. Read More

Airtel Ghana sweeps PR Excellence Awards

Maame Dufie Cudjoe, Kwame Gyan, Hannah Agbozo, Edward Sasu Appiah, Lucy Quist and Donald Gwira Airtel Ghana, Telecommunications giant and winner of CIMG Marketing Oriented Company of the Year, has won five awards at the 2014 Institute of Public Relations Excellence Awards.  Read More

Who wins Vodafone Icons 2014?

Come Wednesday, the final five Vodafone Icons contestants will battle it out and trill music fans to their wonderful compositions to climax this year’s Remix Edition of Vodafone Icons at the National Theatre.  Read More

Alliance for Affordable Internet welcomes Ghanaian moves to cut mobile phone taxes

The Alliance for Affordable Internet (A4AI) has welcomed Ghana’s commitment to scrap hefty import duties on smartphones.  Read More

VMware Study: Businesses can Take Three Weeks to get Employees Mobile-Ready

EMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era. Read More

Satellite-powered tablet to use Newtec technology for e-learning

Satellite solution provider Yazmi has announced a new e-learning scheme using the first satellite-enabled tablet, called Odyssey, and Newtec's multicast technology to deliver content via satellite to rural, remote and low income regions in Asia, Africa and the Middle East. Read More

TECNO to launch sub-$30 smartphone next year

Device manufacturer TECNO Mobile is planning to launch a smartphone next year that will cost less than US$30, as it looks to remove the barriers to smartphone ownership in Africa. Read More

Airtel, Facebook to bring Internet.org mobile app to Kenya

Airtel has announced a partnership with Facebook to offer the Internet.org app to its prepaid and post-paid customers in Kenya beginning later this week.  Read More

80% interest in “right person, right message, right moment” mobile marketing

New research reveals that although 80% of respondents feel annoyed when receiving unsolicited messages, the same proportion could be won back by operators and brands if they implemented best practices to improve customer engagement. Read More

Airtel Ghana MD urges youth: ‘strive for excellence’

The Managing Director of Airtel Ghana, Lucy Quist, has called on all to blaze their own trail through persistence in the pursuit of their dreams. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.