Mixed fortunes for mobile ‘net users
MOBILE| Oct. 16, 2012, 1:12 p.m.
By Semaj Itosno, Nairobi, Kenya
Kenyan consumers have been hit with mixed fortunes from the raging competition among mobile operators on Internet bundles.
Just days after leading operator Safaricom extended the validity of its mobile internet bundles from 30 to 90 days, Orange has announced a raft of changes that would see its customers pay more for browsing.
While maintaining the unlimited nature of its weekly bundle on Internet Everywhere 3G+, Orange has made an upward adjustment in the price of the 7 days unlimited bundle from KSh 990 to KSh1,200.
The company has also increased price of its daily unlimited bundle from the current KSh 39 to KSh 50. The price adjustments take effect on October 23 2012.
Orange wireless internet customers will however enjoy simplified data offerings as part of the firm’s bundle alignment, which will see customers have the same data bundles and prices across all Orange networks.
The alignment, meant to achieve uniformity, has seen Orange harmonise its bundles and the company will now offer 50 MB, 100 MB, 500MB, 1GB, 5GB, 10GB, 15GB and 20 GB bundles. However, Orange customers will pay KSh 750 (up from Kshs 850) for a1GB bundle and KSh 7,990 (up from Kshs 9,490) for the 20 GB bundle.
“The review and alignment of the bundles will greatly improve customer experience as we forge ahead in positioning Orange as the preferred broadband provider in this market,” said Telkom Kenya CEO Mickael Ghossein.
Safaricom has also been offering a free modem for every 4GB data bundle purchased with aim to tighten grip on its consumers and attract new ones.
Airtel too has been offering her customers free airtime to call within its network and Yu too is known for its free calling offers targeting the youthful population.
Ghossein said his company is already working on expanding its current networks into previously unreached locations as well as strengthening the same in towns and areas where customers are already enjoying the Orange network.
“While we appreciate the positive uptake of our unlimited offering on this network by our customers, the increased level of investment and expansion that we have already begun has necessitated this change. This review took into consideration the quality of service that we offer to our customers vis a vis the cost of continued upgrade of our transmission backbones and networks,” Ghossein said.
With increased uptake of smartphones across Africa, mobile operators are strategizing on how to reap benefits from the growing mobile data traffic on their networks. Mobile subscribers in Africa are expected to hit 735 million by the end of 2012.
According to a recent report by the GSM Association, mobile penetration in Africa is now second only to Asia, with subscriber levels having grown by almost 20 per cent for each of the past five years.
MORE MOBILE NEWS
Lenovo reduces smartphone prices, unveils YOGA series laptopsLenovo has reduced the prices of its P70 and A5000 smartphones in Nigeria, in a drive to deliver rich mobile experiences and superior smartphone technology to more Nigerians. Read More
MTN Ghana wins award in procurement and supply managementMTN Ghana has received an award from the Chartered Institute of Purchasing & Supply (CIPS) for being the most innovative in the use of technology in procurement and supply. Read More
Samsung unveils Galaxy J7 and Galaxy J5 LTE in KenyaSamsung Electronics on Thursday launched its 4G enabled Galaxy J5 and Galaxy J7 mid-range smartphones that will enable users get the most of their mobile experience. Read More
Glo offers Wi-Fi roaming in 42 countriesGlobacom Nigeria has unveiled Wi-Fi Roaming to give its teeming subscribers seamless internet connectivity when they travel to 42 countries. Read More
Student, others now landlords in MTN Trutalk promoMore lucky winners have emerged in the MTN Trutalk Best 11 Promo. At the final prize presentation ceremony held in Victoria Island, Lagos, at the weekend, some lucky winners were presented with gift of houses worth N15million each. Read More
Airtel, Ericsson extend partnership with LTE deployment in GabonAirtel Gabon has partnered with Ericsson for the deployment of next generation LTE technology and mobile network transformation. Read More
Afmobi promises Nigerians jobs with offline platformA team of experts at Afmobi Nigeria have designed a wireless platform that will create jobs or make Nigerians entrepreneurs through a plethora of fun apps, games, movie, music, pictures and business content hosted on a ‘magical fun box’ called Palmplay offline TM. Read More
The hospital of tomorrow uses mobileAruba Networks discusses how mobile technology is creating a radical shift in the future of healthcare. Read More
MNOs prefer paying fines to compliance, says NCCThe NCC has expressed disgust at the attitude of mobile network operators (MNOs) in Nigeria when it comes to compliance. Read More
FEATURED STORYYoung innovators shine during pitch sessions
Botswana saw an array of upcoming tech wizards selling their ideas during the Vendors’ Day pitch sessions this week.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.