MITSUMI IT Distribution Africa headed for GITEX Technology Week 2012


Image: Jagat Shah – Chairman & CEO at MITSUMI IT Distribution . By Mitsumi
Jagat Shah – Chairman & CEO at MITSUMI IT Distribution

MITSUMI IT Distribution, one of the Africa’s largest IT distributors, has signed a contract with Dubai World Trade Centre for its first time ever participation in GITEX Technology Week 2012, the Middle East, Africa and South Asia (MEASA) region’s premier information and communications technology (ICT) event. GITEX Technology Week 2012 runs from October 14-18, 2012 at Dubai World Trade Centre.

This year, for the very first time, MITSUMI will exhibit its world-class product portfolio from renowned global vendor partners HP, Dell, Acer, Toshiba, Lenovo, Samsung, Microsoft, BenQ and Tripplite at the prestigious event. The MITSUMI DISTRIBUTION AFRICA stall will be located at A8-10, Hall 8 during GITEX 2012.

With GITEX having an “Africa in Focus” theme this year, MITSUMI is expecting an increase in the number of delegations from countries that have expressed interest like Algeria, Kenya, Libya, Cameroon, Ghana, Morocco, Nigeria, Tanzania, Ethiopia, Uganda and Tunisia among others. MITSUMI's participation at GITEX 2012 is to ensure the company's commitment to showcasing the rich opportunities available in Africa and to cement and further grow its reseller and vendor partner base.

As part of GITEX’s “Africa in Focus” campaign, the GITEX team met representatives from Rwanda, South Sudan, Tanzania and Uganda. While in Nairobi, the team met officials from Kenya’s ICT Board, who have announced their goal to be among the top 10 ICT hubs in the world. Kenya’s national ICT Master Plan, an initiative by the Ministry of Information and Communication, aims to drive aggressive growth in the ICT sector by 2017, contributing 25% to the country’s GDP.

MITSUMI IT Distribution has an early-mover advantage in Africa since the company was the first to establish a chain of in-country presence in these markets ranging from facilities like warehousing, stocking points and support service centres in 1996. MITSUMI has Sales offices in Kenya, Tanzania, Ethiopia, Uganda, Rwanda, DRC, South Sudan, Nigeria, Ghana, Ivory Coast, Benin, Algeria, Tunisia, Morocco, Mozambique, Zambia, Namibia, Mauritius and Madagascar which adds up to 15 Warehouses and 8 Service Centres, thereby, making it the only truly ‘Africa Centric IT Distributor’ guaranteeing maximum reach to all global IT vendors.

MITSUMI’s regional geographical coverage and extensive customer base has made the Company the largest and fastest growing distributor in Africa. We will remain invested and create new business avenues to enhance life styles in Africa. We have established a reputation as one of the most dependable and customer centric distributor in Africa. We have a Pan Africa distribution strategy/vision, strong in-country presence and targeted marketing campaigns which will take MITSUMI IT distribution to the next level.

Jagat Shah – Chairman & CEO at MITSUMI IT Distribution said “As part of GITEX’s ‘Africa in Focus’ campaign, World Trade centre has concluded a series of successful GITEX roadshows in East, West and North Africa. Last year, we witnessed a huge increase in visitors from different part of Africa hence, MITSUMI Distribution has decided to participate this year. We realise that GITEX is an excellent platform to showcase MITSUMI’s Africa operations and consolidate partnerships. At GITEX 2012, our main message and thrust will be to increase partnerships thereby,propelling our PC & Components portfolio forward.”

Trixee Loh, Senior Vice President at Dubai World Trade Centre, stated: “With Africa’s growing economic potential, there is keen interest among technology companies in the continent to expand their business across borders to keep up with the demand. This has led to an increase number of African exhibitors looking to utilise GITEX as their platform for growth.”

Long ignored by foreign investors, African nations received about USD80 billion of FDI in 2011, a 27% jump from the prior year. On a global basis, Africa now accounts for almost one-fourth of total FDI.

Ernst & Young projects that by 2015, money flowing to Africa will reach USD150 billion, which will create 350,000 new jobs annually. Jagat Shah emphasised that there are challenges, but we need to start having a different conversation about Africa where we always focus on the positive stories. For MITSUMI, the story of Africa is a story of progress, opportunities, growth and a story of political and economic vibrancy.”

Share the News

Get Daily Newsletter

comments powered by Disqus


Beachhead Solutions introduces channel programme for emerging markets

Beachhead's high-ROI reseller programme is now available in MEA and India. Read More

Barclays Africa launches Rise

A new global start-up community has been launched to pioneer financial services and unlock Africa’s potential. Read More

JUA Energy enters Nigeria after success in Kenya

After successfully entering the Kenyan market in April 2014, solar-powered systems and technological electronic accessories manufacturer brand J​UA​ energy has launched in Nigeria to sell through e-tailer Jumia. Read More

Fundamo founder joins Nomanini’s advisory board

Fundamo founder Hannes Van Rensburg, generally considered the father of mobile payments, has joined the advisory board of Nomanini, a South African-based, enterprise technology transactions platform provider. Read More

Airtel sponsors Indo-Africa ICT Expo 2015

Airtel is sponsoring the Indo-Africa ICT Expo 2015 being held at the Kenyatta International Conference Centre (KICC) now underway in Nairobi. Read More

MTN acquires Smart Village to enhance its foothold in the fibre network space

MTN has concluded a deal with MultiChoice to acquire Smart Village, which will accelerate the mobile operator’s fibre to the home (FTTH) strategy to be the provider of choice for high speed fibre network across South Africa. Read More

Agilitude opens East African office on the back of mobility and cloud growth

Tejpal Bedi Salesforce reseller and Consulting Partner Agilitude has announced that is has opened an office in Kenya, making East Africa its next target for growth.  Read More

MTN gets ethics management committee

MTN Nigeria has set up an ethics management committee with the sole responsibility of managing ethics risks. Read More

200 entrepreneurs to launch innovative businesses

Over 200 entrepreneurs from across Africa are set to receive resources, networking opportunities and mentorship from Microsoft 4Afrika and AMPION. Read More

Airtel Ghana MD named Marketing Woman of the Year

The Managing Director of Airtel Ghana, Lucy Quist, has been crowned Marketing Woman of the year at the Chartered Institute of Marketing Ghana (CIMG) Marketing Performance Awards. Read More


Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika


Connectivity critical for Nigeria's ICT sector, says SES chiefConnectivity critical for Nigeria's ICT sector, says SES chief

Connectivity is vital for any country to fully optimise the huge potential of cyberspace, SES Sales Manager for West Africa Joy Nma Emenike tells Kokumo Goodie.


High tech homes: Just press playHigh tech homes: Just press play

High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.


Luba Freeport streamlines its sea of paper with Sage X3

Luba Freeport has implemented the Finance and Distribution modules of the Sage X3 business management solution to automate its business processes across finance and operations.