The Memory Market: trends and predictions

COMPUTING

|
Image: Grant Rau. By BiztechAfrica
Grant Rau

By Grant Rau, business development manager, Kingston Technology South Africa

The growth of digital information, mobile devices and the consumption of content and applications over the Internet are changing the way users manage and store their data.

This transformation, which affects both consumers and the business sector has also led to a change in the memory market – which must adapt to the new reality for easy storage and access of information anytime, anywhere, with the fastest speed and safely.

Kingston Technology envisions five trends that are shaping the present and the future of the memory market.

Mobility

According to IDC, there are more than 1,000 million mobile workers worldwide, while nearly 30 percent of all portable devices, tablets, smart phones, netbooks, and ultrabooks will be connected to the Internet by 2014.

These smart devices are designed to provide a new user experience on how to interact with content, providing access anytime, anywhere. However, the models available at present have limited capacity, which is an excellent opportunity for NAND (an technology architecture used in photography memory cards and USB devices) Flash memory solutions, which are used as additional external storage, especially as a result of the growth of the video globally, and in South Africa.

Storage via a USB key or Secure Digital (SD) memory card and Secure Digital High Capacity (SDHC) all based on NAND flash technology, allow expanded capacity, as well as significant increases in the data transfer rate – optimising the user experience.

Virtualisation

Virtualisation is a necessary step to enable organisations to reduce the number of physical servers, reduce costs and prepare their infrastructure to make the leap to the cloud.

But virtualisation does not only require more powerful processors and greater storage capacity, memory optimisation also needs to take place in order to be able to effectively respond to the proliferation of virtual machines and their increased workloads. With a new generation of processors capable of supporting more than 20 virtual machines per server, only higher capacity memory will offer the best performance of the workloads.

By combining this advanced memory – Dynamic Random Access memory (DRAM) technology, which will soon offer a dedicated 32 GB capacity, with new and improved virtualisation management software – like VMware, companies can reap the full benefits of virtualisation.

Business Performance

Companies must increase the capacity of PCs and laptops, but above all they need to increase performance. Instead of buying completely new equipment, more and more organisations opt for SSDs (Solid State Drives/ or Solid State Disks) based on NAND Flash technology.

Compared to traditional hard disk drives (HDD, Hard Disk Drive), SSDs have no moving parts, are highly resistant to viruses, generate less heat, make minimal noise and consume less energy. Additionally, when integrated into an old PC or laptop, greater speeds, uploading times and system applications, are experienced, enhancing device performance by up to ten times.

This ability to extend the life of the equipment has allowed the SSD technology to reach its maturity. The South African market is already at the tipping point of opting for SSD over HDD, with prices below $1/ R8.40 per GB. This type of pricing, coupled with the current sweet spot of the 128GB SSD capacity, will make the transition easier. The ideal price-point would be R999.00 for a 128GB SSD being readily available at a retail level.

In the next five years, SDD disks will constitute the main form of internal storage on client devices, especially in businesses – to grow by 54 percent by 2013, according to IDC.

Speed

With an increase in data transfer rate of up to ten times versus the USB 2.0 standard, the new USB 3.0 interface makes this an ideal choice for external storage devices.

Compatible USB 3.0 motherboards will become more popular over the next few years, while a quarter of the USB devices will be ready for the standard in 2013, according to In-Stat, a year later, there will be about 1,500 million devices running on the new USB 3.0 interface.

Storage and Hard Drive data back-up are some of the first applications taking advantage of this increase in speed, where USB keys allow users to make back-ups of entire disks and accommodate vast libraries of music, pictures and movies much quicker.

Furthermore, by using SSD drives compatible with USB 3.0, the increase performance becomes truly remarkable – the world's fastest combination in data transfer.

Security

The loss of personal or corporate data continues to increase, especially with the increase of mobile devices and portable storage memories.

To avoid this loss of confidential information caused by human error or intentional theft, encryption of data is essential. However, only ten percent of USB keys now have some form of encryption, ranging from 256-bit Advanced Encryption Standard (AES) protection to FIPS-140 Level 2.

In the coming years, most USB keys used will have some kind of encryption, both in the business environment – where these will be centrally managed – and in the consumer world alike.  With the IT industry witnessing a fundamental shift in computing platforms and electronic devices, users are beginning to prioritise performance, speed and security against the storage capacity.

As the largest independent manufacturer of memory products, Kingston is ready to facilitate this important transition.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE COMPUTING NEWS

Dirt to data – The new revolution in agriculture

It is estimated that, through technological innovation, the Internet of Things (IoT) has the potential to increase agricultural productivity in Africa by 70% by 2050.  Read More

Criticism over Remita borne out of ignorance, says SystemSpecs

The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica. Read More

MainOne joins global effort to support women in ICT

MainOne has lent its voice to the global campaign urging girls and young women to consider careers in the growing information and communications technology (ICT) sector during the International Girls in ICT Day. Read More

Huawei identifies unique cloud solutions for Nigeria

ICT solutions provider Huawei said after a comprehensive study of Nigerian enterprise terrain, it has defined its cloud transformation agenda along four segmentations. Read More

100 non-profits receive Microsoft grants to close gap in computer science

Microsoft Philanthropies has announced grants for over 100 non-profits worldwide, of which 14 are in the Middle East and Africa.  Read More

Liquid Telecom Kenya launches data protection ‘CrashPlan for Africa’

In a bid to guard against rising cases of IT related frauds causing financial losses to businesses, Liquid Telecom Kenya has launched a backup and restore service dubbed CrashPlan for Africa, for businesses in Kenya to secure their data. Read More

Airtel, Microsoft encourage girls to look to ICT careers

Airtel Ghana, through its Evolve with STEM initiative, has collaborated with Microsoft Ghana for the maiden edition of the internationally acclaimed DigiGirlz Day in the country. Read More

Mellanox adds Cumulus Linux support for Ethernet switches

Mellanox Technologies, a leading supplier of high-performance, end-to-end interconnect solutions for data centre servers and storage systems, has announced that it has added Cumulus Linux support for the Spectrum line of 10/25, 40/50, and 100 Gb/s Ethernet switches.  Read More

Huawei takes big data solutions to Zambia

Cloud computing and big data were the subjects of a high-tech roadshow brought to Zambia by leading global information and communications technology (ICT) solutions provider Huawei Technologies this week. Read More

ProLabs launches SFP+ module that extends the life of Switch Hardware

ProLabs, the leading global provider of network infrastructure and connectivity products, has announced the introduction of a 10GBASE-T SFP+ transceiver, which will allow data centre and network managers the ability to extend the life of their cabling infrastructure with a simple cost effective upgrade.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor Networks

FEATURED STORY

Criticism over Remita borne out of ignorance, says SystemSpecsCriticism over Remita borne out of ignorance, says SystemSpecs

The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Keeping up with the mobile banking evolution

Africa especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone ...