The Memory Market: trends and predictions

COMPUTING

|
Image: Grant Rau. By BiztechAfrica
Grant Rau

By Grant Rau, business development manager, Kingston Technology South Africa

The growth of digital information, mobile devices and the consumption of content and applications over the Internet are changing the way users manage and store their data.

This transformation, which affects both consumers and the business sector has also led to a change in the memory market – which must adapt to the new reality for easy storage and access of information anytime, anywhere, with the fastest speed and safely.

Kingston Technology envisions five trends that are shaping the present and the future of the memory market.

Mobility

According to IDC, there are more than 1,000 million mobile workers worldwide, while nearly 30 percent of all portable devices, tablets, smart phones, netbooks, and ultrabooks will be connected to the Internet by 2014.

These smart devices are designed to provide a new user experience on how to interact with content, providing access anytime, anywhere. However, the models available at present have limited capacity, which is an excellent opportunity for NAND (an technology architecture used in photography memory cards and USB devices) Flash memory solutions, which are used as additional external storage, especially as a result of the growth of the video globally, and in South Africa.

Storage via a USB key or Secure Digital (SD) memory card and Secure Digital High Capacity (SDHC) all based on NAND flash technology, allow expanded capacity, as well as significant increases in the data transfer rate – optimising the user experience.

Virtualisation

Virtualisation is a necessary step to enable organisations to reduce the number of physical servers, reduce costs and prepare their infrastructure to make the leap to the cloud.

But virtualisation does not only require more powerful processors and greater storage capacity, memory optimisation also needs to take place in order to be able to effectively respond to the proliferation of virtual machines and their increased workloads. With a new generation of processors capable of supporting more than 20 virtual machines per server, only higher capacity memory will offer the best performance of the workloads.

By combining this advanced memory – Dynamic Random Access memory (DRAM) technology, which will soon offer a dedicated 32 GB capacity, with new and improved virtualisation management software – like VMware, companies can reap the full benefits of virtualisation.

Business Performance

Companies must increase the capacity of PCs and laptops, but above all they need to increase performance. Instead of buying completely new equipment, more and more organisations opt for SSDs (Solid State Drives/ or Solid State Disks) based on NAND Flash technology.

Compared to traditional hard disk drives (HDD, Hard Disk Drive), SSDs have no moving parts, are highly resistant to viruses, generate less heat, make minimal noise and consume less energy. Additionally, when integrated into an old PC or laptop, greater speeds, uploading times and system applications, are experienced, enhancing device performance by up to ten times.

This ability to extend the life of the equipment has allowed the SSD technology to reach its maturity. The South African market is already at the tipping point of opting for SSD over HDD, with prices below $1/ R8.40 per GB. This type of pricing, coupled with the current sweet spot of the 128GB SSD capacity, will make the transition easier. The ideal price-point would be R999.00 for a 128GB SSD being readily available at a retail level.

In the next five years, SDD disks will constitute the main form of internal storage on client devices, especially in businesses – to grow by 54 percent by 2013, according to IDC.

Speed

With an increase in data transfer rate of up to ten times versus the USB 2.0 standard, the new USB 3.0 interface makes this an ideal choice for external storage devices.

Compatible USB 3.0 motherboards will become more popular over the next few years, while a quarter of the USB devices will be ready for the standard in 2013, according to In-Stat, a year later, there will be about 1,500 million devices running on the new USB 3.0 interface.

Storage and Hard Drive data back-up are some of the first applications taking advantage of this increase in speed, where USB keys allow users to make back-ups of entire disks and accommodate vast libraries of music, pictures and movies much quicker.

Furthermore, by using SSD drives compatible with USB 3.0, the increase performance becomes truly remarkable – the world's fastest combination in data transfer.

Security

The loss of personal or corporate data continues to increase, especially with the increase of mobile devices and portable storage memories.

To avoid this loss of confidential information caused by human error or intentional theft, encryption of data is essential. However, only ten percent of USB keys now have some form of encryption, ranging from 256-bit Advanced Encryption Standard (AES) protection to FIPS-140 Level 2.

In the coming years, most USB keys used will have some kind of encryption, both in the business environment – where these will be centrally managed – and in the consumer world alike.  With the IT industry witnessing a fundamental shift in computing platforms and electronic devices, users are beginning to prioritise performance, speed and security against the storage capacity.

As the largest independent manufacturer of memory products, Kingston is ready to facilitate this important transition.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE COMPUTING NEWS

Continual service improvement: key to tackling top ITSM challenges

A lack of understanding of ITSM and its impact on business hindered its effectiveness in 2014, says Marval Africa.  Read More

Advanced analytics and telecoms – a power combination

Telecommunications and advanced analytics are a symbiotic duo that can help fast track African development and revolutionise business, says LGR Telecommunications. Read More

Cameroon college gets affordable, quality Keepod devices

Teaching and learning have since dramatically changed and improved at the College Socka Bongue in Cameroon thanks to the supply by Keepod of 650 computing devices and 26 laptops, with each device costing as little as US$7. Read More

Elephant census not ready for drone technology

Dr Chase and Minister Khama Elephants Without Borders, a Botswana conservation project which is bankrolled by Microsoft co-founder Paul Allen, has shelved the use of drone technology during future elephant census expeditions. Read More

Indigenous technical skills critical to growth, says Skysat chief

Skysat Technologies Limited CEO Izzat Debs says the conscious development of indigenous technical skills in Nigeria remains one of the ways of developing the ICT sector of the country to make it grow the nation’s GDP. Read More

Products and services to go on show at WATSE 2015

Telecoms operators, smartphone companies, ICT service companies and other allied companies will showcase their products and services at this year’s  West Africa Telecom Summit and Expo (WATSE 2015), to be held on 21 – 22 May at Movenpick Ambassador Hotel in Accra. Read More

Silicon Congo project to boost ICT entrepreneurship

ICT entrepreneurs in Congo Brazzaville have been given a platform to take off, grow and prosper by Silicon Congo, a new project launched early this week in the capital Brazzaville by the BantuHub Foundation. Read More

Cisco opens 5th academy in Botswana

Cisco Systems has opened its 5th Cisco Academy in Botswana, with online curricula, virtual learning tools, instruction support as well as teacher training and professional development opportunities.  Read More

According to VMware the future of the SAN is virtual

Customers looking to deploy SAN based environments that can scale quickly, support software-defined computing and deliver on increased performance need look no further than VMware’s new Virtual SAN 6. Read More

Nigeria’s computer body urges revisit of e-voting

The Nigerian Computer Society (NCS) has once again advised Nigeria’s Independent National Electoral Commission and the government to heed its call to adopt electronic voting for the coming general elections. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Malawi Govt denies clinging to ‘Cashgate’ softwareMalawi Govt denies clinging to ‘Cashgate’ software

The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.

IN DEPTH

Kenya’s digital TV battle hots up Kenya’s digital TV battle hots up

Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.

COMPANY NEWS

MTN demonstrates the benefits of its video on demand offering

MTN showcased the benefits of FrontRow when it streamed high bandwidth video content onto multiple mobile devices using its video on demand (VOD) offering.

VMware appoints Bask Iyer as chief information officer

VMware has announced the appointment of Bask Iyer to the role of senior vice president and chief information officer (CIO) of VMware.