McDonalds SA turns to converged comms

MOBILE

|
Image: By BiztechAfrica
McDonalds SA turns to converged comms

McDonald's South Africa, part of the global leading global food service retailer, is using IBM social business software to embrace the convergence of social, mobile and cloud facilitating its expansion to new markets and enabling its employees to collaborate more effectively.

McDonald's is working with IBM and its Business Partner, Knowledge Dimension, to transform the way its almost 200 restaurants and 8000 employees communicate and collaborate, thereby helping the company communicate and operate more effectively. McDonald's will begin transforming into a social enterprise to help geographically dispersed employees to communicate more effectively, sharing ideas that will allow them to deliver exceptional customer service.

Established in South Africa in November 1995, this market is considered one of the most successful markets for McDonald's international and initially opened 30 restaurants in just 23 months. The company has trained and employed almost 8000 South Africans at various levels, including franchisees, restaurant managers and crew.

"With our intended aggressive expansion plans – growing the number of restaurants by approximately 25 restaurants a year – improved communications is undoubtedly a business imperative," says Greg Solomon , Managing Director for McDonald's South Africa. "Equipping our employees with a social network to improve communication is critical in helping us fulfill our brand promise to customers for quality, service, cleanliness, and value."

Challenged by having to communicate across this vastly dispersed organisation, the company sought a more effective way to reach every one of their crew, driving engagement and collaboration across the system.

"The company's 'Engagement with our People' initiative kick started in 2011, intended to implement processes and tools between head office, Owner Operators (Franchisees), restaurant managers and crew (employees) to increase productivity, improve decision-making and achieve measurable business results has been hugely accelerated with this solution, giving management and staff a new way of interacting, collaborating and sharing information and expertise," says Gary Swale, Director, Business Development, Knowledge Dimension.

McDonald's SA is currently using IBM Connections and IBM Sametime instant messaging software to support internal communication and training requirements across their branch network.

The McDonald's crew (staff at restaurant level) will access the platform via an innovative, first-to-market in South Africa, mobile solution, supplemented by in-restaurant touch screen docking stations. This phase is scheduled for completion in the first quarter of 2013.

"McDonald's decision to embrace social business is pioneering and is reflective of the need to find smarter ways of working," says Alistair Rennie , general manager, social business, IBM. "McDonald's is taking a purposeful approach, using social technologies to engage employees, empower customers and drive organizational performance to secure a competitive advantage."

The agreement with McDonald's was signed in late 2012.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Glo’s smart plan gives enhanced voice, value to customers

Globacom subscribers on the postpaid platform will enjoy up to 5,000 free Short Messaging Service (SMS), up to 50GB data and up to 50 hours of free voice calls in a new and unprecedented Smart Postpaid Plan launched by the company in Lagos. Read More

Airtel Kenya launches UnlimiNET bundles for unlimited connections

Airtel Kenya has announced the introduction of a flexible and affordable bundled tariff dubbed UnlimiNET.  Read More

African Android growth makes strong headway for mobile internet access

Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Read More

Orange rolls out Wi-Fi in Bungoma County

Integrated telecommunications solutions provider Orange has rolled out Wi-Fi in Bungoma County. The Wi-Fi solution, which is in its first phase, covers the county headquarters in Bungoma and the town.  Read More

Tigo Senegal invests over US$220 000 to deploy 3G+ network

Mobile operator Tigo Senegal says it has invested more than 110 million FCFA (about US$220 000) to deploy and expand the 3G+ network in various areas of this West African country. Read More

Airtel star prize winner bags Range Rover

The star prize winner of Airtel Nigeria’s redhot promo, 50-year old Abiodun Adio, has said he plans to use the 2015 edition of Range Rover valued at N30 million he won for a while then resell it to invest the proceeds. Read More

Orange introduces post-paid plan

Integrated telecommunications solutions provider Orange has introduced a post-paid plan for its Orange Mobile subscribers.  Read More

Samsung promises trendy ‘A’ lifeStyle with the Galaxy A series in Ghana

Ghana’s trendy smart phone lovers can now get their hands on the latest addition to the Galaxy family – the Galaxy A series.  Read More

Vodafone Foundation donates to two health institutions in Accra

Vodafone Foundation Ghana has made separate financial donations to the Anatomy Department of the University of Ghana Medical School and the Cardiothoracic Centre all at Korle Bu Teaching Hospital in Accra.   Read More

TNM SMS Soccer promotion hands CAF-bound team K9.3m

ZBS journalist Emmanuel Chibwana conducts the draw as Lotteries Board’s Mirriam Kumbuyo-Chiona looks on Malawi’s representatives in this year’s CAF Champions League competition emerged the top earner with K9.3 million in the Sapota Mapeto promotion, an SMS initiative by TNM aimed at assisting clubs achieve financial sustainability. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Malawi Govt denies clinging to ‘Cashgate’ softwareMalawi Govt denies clinging to ‘Cashgate’ software

The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.

IN DEPTH

Kenya’s digital TV battle hots up Kenya’s digital TV battle hots up

Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.

COMPANY NEWS

MTN demonstrates the benefits of its video on demand offering

MTN showcased the benefits of FrontRow when it streamed high bandwidth video content onto multiple mobile devices using its video on demand (VOD) offering.

VMware appoints Bask Iyer as chief information officer

VMware has announced the appointment of Bask Iyer to the role of senior vice president and chief information officer (CIO) of VMware.