M-health worth USD23bn by 2017
MOBILEBy BiztechAfrica - Feb. 15, 2012, 11:22 a.m.
Mobile health services could be worth USD1.2 billion in Africa alone within the next five years, but governments and stakeholders need to work together to maximize its potential, says a new report.
The GSMA says in a new report, 'Touching Lives through Mobile Health: Assessment of the Global Market Opportunity', that the mHealth market presents a revenue opportunity worth USD23 billion by 2017.
Europe would become the largest mHealth region by 2017 with revenues of US$6.9 billion. Asia Pacific would be the second-largest region with revenues of USD6.8 billion, North America could account for USD6.5 billion, Latin America USD1.6 billion and Africa USD1.2 billion.
The report suggests that in spite of the advancements in medical technologies and a general increase in income levels, healthcare continues to pose challenges of affordability, complexity and access across the world. In contrast, mobile access is almost ubiquitous. With the increasing penetration of smartphones and new and innovative 'connected devices', and the proliferation of Mobile Broadband networks and services worldwide, mobile will play a far greater role in healthcare in both developed and developing countries in the future.
"By 2017, mobile technology will be a key enabler of healthcare delivery reaching every corner of the globe," said Jeanine Vos, Executive Director, mHealth at the GSMA. "With developed countries needing to reduce the cost of universal healthcare, and developing countries looking to roll out life-saving services to in-need communities, mobile technology offers the ability to deliver highly effective, scalable and affordable healthcare beyond the confines of a hospital or doctor's surgery."
In terms of the market opportunity, the research found that the provision of pervasive mHealth services and applications worldwide could provide mobile operators with revenues worth approximately US$11.5 billion by 2017. Device vendors could benefit from a revenue opportunity of US$6.6 billion, content and application providers US$2.6 billion, and healthcare providers US$2.4 billion by 2017.
Europe would become the largest mHealth region by 2017 with revenues of US$6.9 billion. Asia Pacific would be the second-largest region with revenues of US$6.8 billion, North America could account for US$6.5 billion, Latin America US$1.6 billion and Africa US$1.2 billion. In terms of individual countries, the United States could benefit from revenues of US$5.9 billion, accounting for a quarter of the global mHealth market by 2017, and revenues in China and Japan could reach US$2.5 billion and US$1.4 billion respectively.
To enable this opportunity, however, governments, regulators and healthcare providers need to work with mobile operators and organisations in the broader mHealth ecosystem, including device vendors and content and application players, to support the roll-out and adoption of new mHealth services. This includes several key factors:
- Government support: Only when Governments worldwide embrace constructive policy agendas for mHealth, will the market start to achieve its potential and scale rapidly. Governments should take steps to adopt the concept of mHealth as an effective way to improve access to and affordability of healthcare. This includes encouraging the use of mHealth services by public healthcare providers and incentivising private providers to deliver mHealth services.
- Regulatory support: Regulators need to proactively address the issues that currently limit the growth of mHealth services, certification, interoperability and standardisation.
- Healthcare industry acceptance: Clear benefit studies from key players in the mHealth ecosystem, as well as government support, are vital to driving acceptance in the medical profession.
- User adoption: Widespread user adoption will help drive the exponential growth and market opportunity for mHealth. This will be supported by recommendations from medical professionals, overall service affordability and widespread availability of content and devices.
"There's no doubt that collaboration is critical. Leading carriers, device manufacturers, health plans and providers all need to come together to help transform mHealth from a niche play into widescale implementation as a standard of care," said Eleanor Chye, Executive Director, Mobility Healthcare and Pharma, Mobility Product Management, AT&T Business Solutions. "All of us have to step up and adopt these solutions and drive them into the care delivery system. It's going to take adoption on the patient side and integration on the delivery side."
Monitoring services, such as those for chronic disease management, will account for 65% of the market (USD15 billion) by 2017. One example is T-Mobile's CardioMessenger Service that offers remote cardiac monitoring for patients in Germany.
Diagnosis services will be the second-largest segment, comprising 15 per cent of the global mHealth market (USD.4 billion). This includes mobile telemedicine and health call centres that allow those in isolated areas to connect with healthcare professionals, such as the Telenor Teledoctor service in Pakistan, which offers 24/7 access to qualified physicians.
Treatment services will be the third-largest revenue opportunity at 10% of the overall market (USD2.3 billion). Current examples include services that ensure patients adhere to treatment schedules, such as Vitality Glow Caps that remind users via SMS and through calls that they should take their medication.
Vos added: "This report not only highlights the revenue opportunity mHealth will provide, but crucially, it also proves the feasibility of mobile services supporting healthcare is greater than ever before. mHealth is not only here to stay, but is expected to drive major changes in the delivery of healthcare worldwide.
"However, it is critical that governments and regulators the world over, as well as the healthcare profession, embrace this opportunity and work with the mobile industry to ensure that it is fully realised."
For more information on the GSMA's mHealth programme and to view the report, please visit: http://www.gsma.com/mobile-health.
MORE MOBILE NEWS
tn mobile rolls out 4G LTE prepaidtn mobile, the mobile division of Telecom Namibia, reports that it is the first operator in Namibia to offer 4G LTE prepaid broadband service to consumers. Read More
Do you have an effective mobile strategy?How does mobility impact your business, asks PBT Group. Read More
Arusha ‘gets reason to Smile’Smile Communications has extended its 4G LTE services to Arusha, taking high speed mobile internet to the region. Read More
Safaricom buys naming rights to Moi International Sports CentreSSMB and Safaricom have signed a two year partnership worth KES 55 million for the naming and branding rights for the Moi International Sports Centre. Read More
Beware updatesWhether it’s a firmware or an operating system upgrade, updates tend to be extremely data hungry, says MIP Holdings. Read More
Econet in wind power projectEconet Wireless has joined an initiative led by Danish wind energy group Vestas to build small wind power generators across Africa. Read More
BYOD: 1bn consumer-owned mobile devices at work by 2018The BYOD trend will drive the number of consumer-owned devices up to 1 billion by 2018, says Juniper Research. Read More
Ghana’s First Lady commends MTN Ghana FoundationGhana’s first lady, Lordina Mahama, has commended Ghana’s mobile telecom giant MTN Ghana and the MTN Foundation for taking the initiative to assist the Akropong School for the Blind. Read More
Africa well positioned for leap to 4G LTEAfrica’s mobile network sector is well positioned to drive the explosion in service offerings on the back of 4G LTE implementations, says Gemalto. Read More
FEATURED STORYGaming app introduces investors to trading
A new virtual stock market app is equipping would-be investors with the skills they need to trade.
BEST READ NEWS
IN DEPTHCorporate cyber security threats of the year
91% of organisations polled suffered a cyber-attack at least once in the past year, says Kaspersky Lab in its security review of 2013.