M-health worth USD23bn by 2017

MOBILE

|
Image: By GSMA
M-health worth USD23bn by 2017

Mobile health services could be worth USD1.2 billion in Africa alone within the next five years, but governments and stakeholders need to work together to maximize its potential, says a new report.

The GSMA says in a new report, 'Touching Lives through Mobile Health: Assessment of the Global Market Opportunity', that the mHealth market presents a revenue opportunity worth USD23 billion by 2017.

Europe would become the largest mHealth region by 2017 with revenues of US$6.9 billion. Asia Pacific would be the second-largest region with revenues of USD6.8 billion, North America could account for USD6.5 billion, Latin America USD1.6 billion and Africa USD1.2 billion.

The report suggests that in spite of the advancements in medical technologies and a general increase in income levels, healthcare continues to pose challenges of affordability, complexity and access across the world. In contrast, mobile access is almost ubiquitous. With the increasing penetration of smartphones and new and innovative 'connected devices', and the proliferation of Mobile Broadband networks and services worldwide, mobile will play a far greater role in healthcare in both developed and developing countries in the future.

"By 2017, mobile technology will be a key enabler of healthcare delivery reaching every corner of the globe," said Jeanine Vos, Executive Director, mHealth at the GSMA. "With developed countries needing to reduce the cost of universal healthcare, and developing countries looking to roll out life-saving services to in-need communities, mobile technology offers the ability to deliver highly effective, scalable and affordable healthcare beyond the confines of a hospital or doctor's surgery." 

In terms of the market opportunity, the research found that the provision of pervasive mHealth services and applications worldwide could provide mobile operators with revenues worth approximately US$11.5 billion by 2017. Device vendors could benefit from a revenue opportunity of US$6.6 billion, content and application providers US$2.6 billion, and healthcare providers US$2.4 billion by 2017.

Europe would become the largest mHealth region by 2017 with revenues of US$6.9 billion. Asia Pacific would be the second-largest region with revenues of US$6.8 billion, North America could account for US$6.5 billion, Latin America US$1.6 billion and Africa US$1.2 billion. In terms of individual countries, the United States could benefit from revenues of US$5.9 billion, accounting for a quarter of the global mHealth market by 2017, and revenues in China and Japan could reach US$2.5 billion and US$1.4 billion respectively.

To enable this opportunity, however, governments, regulators and healthcare providers need to work with mobile operators and organisations in the broader mHealth ecosystem, including device vendors and content and application players, to support the roll-out and adoption of new mHealth services. This includes several key factors:

  • Government support: Only when Governments worldwide embrace constructive policy agendas for mHealth, will the market start to achieve its potential and scale rapidly. Governments should take steps to adopt the concept of mHealth as an effective way to improve access to and affordability of healthcare. This includes encouraging the use of mHealth services by public healthcare providers and incentivising private providers to deliver mHealth services.
  • Regulatory support: Regulators need to proactively address the issues that currently limit the growth of mHealth services, certification, interoperability and standardisation.
  • Healthcare industry acceptance: Clear benefit studies from key players in the mHealth ecosystem, as well as government support, are vital to driving acceptance in the medical profession.
  • User adoption: Widespread user adoption will help drive the exponential growth and market opportunity for mHealth. This will be supported by recommendations from medical professionals, overall service affordability and widespread availability of content and devices. 

"There's no doubt that collaboration is critical. Leading carriers, device manufacturers, health plans and providers all need to come together to help transform mHealth from a niche play into widescale implementation as a standard of care," said Eleanor Chye, Executive Director, Mobility Healthcare and Pharma, Mobility Product Management, AT&T Business Solutions. "All of us have to step up and adopt these solutions and drive them into the care delivery system. It's going to take adoption on the patient side and integration on the delivery side."

Significant Benefits

Monitoring services, such as those for chronic disease management, will account for 65% of the market (USD15 billion) by 2017. One example is T-Mobile's CardioMessenger Service that offers remote cardiac monitoring for patients in Germany.

Diagnosis services will be the second-largest segment, comprising 15 per cent of the global mHealth market (USD.4 billion). This includes mobile telemedicine and health call centres that allow those in isolated areas to connect with healthcare professionals, such as the Telenor Teledoctor service in Pakistan, which offers 24/7 access to qualified physicians.

Treatment services will be the third-largest revenue opportunity at 10% of the overall market (USD2.3 billion). Current examples include services that ensure patients adhere to treatment schedules, such as Vitality Glow Caps that remind users via SMS and through calls that they should take their medication.

Vos added: "This report not only highlights the revenue opportunity mHealth will provide, but crucially, it also proves the feasibility of mobile services supporting healthcare is greater than ever before. mHealth is not only here to stay, but is expected to drive major changes in the delivery of healthcare worldwide.

"However, it is critical that governments and regulators the world over, as well as the healthcare profession, embrace this opportunity and work with the mobile industry to ensure that it is fully realised."

For more information on the GSMA's mHealth programme and to view the report, please visit: http://www.gsma.com/mobile-health.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Airtel, UNAIDS partner

The Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, has explained that the partnership of the telco with the Joint United Nations Programme on HIV/AIDS (UNAIDS) will allow ample opportunity to further promote its Touching Lives initiative aimed at positively impacting on Nigerians, especially in the area of quality healthcare ... Read More

GSMA: mobile phone gender gap emerges

A new GSMA report says over 1.7 billion women in low- and middle-income countries do not own mobile phones. Read More

French phone maker Archos debuts in Nigeria

French mobile devices major, Archos Societe Anonymes, at the weekend in Lagos, launched its range products and connected objects, promising to redefine the service offering in the country. Read More

Glo’s smart plan gives enhanced voice, value to customers

Globacom subscribers on the postpaid platform will enjoy up to 5,000 free Short Messaging Service (SMS), up to 50GB data and up to 50 hours of free voice calls in a new and unprecedented Smart Postpaid Plan launched by the company in Lagos. Read More

Airtel Kenya launches UnlimiNET bundles for unlimited connections

Airtel Kenya has announced the introduction of a flexible and affordable bundled tariff dubbed UnlimiNET.  Read More

African Android growth makes strong headway for mobile internet access

Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Read More

Orange rolls out Wi-Fi in Bungoma County

Integrated telecommunications solutions provider Orange has rolled out Wi-Fi in Bungoma County. The Wi-Fi solution, which is in its first phase, covers the county headquarters in Bungoma and the town.  Read More

Tigo Senegal invests over US$220 000 to deploy 3G+ network

Mobile operator Tigo Senegal says it has invested more than 110 million FCFA (about US$220 000) to deploy and expand the 3G+ network in various areas of this West African country. Read More

Airtel star prize winner bags Range Rover

The star prize winner of Airtel Nigeria’s redhot promo, 50-year old Abiodun Adio, has said he plans to use the 2015 edition of Range Rover valued at N30 million he won for a while then resell it to invest the proceeds. Read More

Orange introduces post-paid plan

Integrated telecommunications solutions provider Orange has introduced a post-paid plan for its Orange Mobile subscribers.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Malawi Govt denies clinging to ‘Cashgate’ softwareMalawi Govt denies clinging to ‘Cashgate’ software

The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.

IN DEPTH

Kenya’s digital TV battle hots up Kenya’s digital TV battle hots up

Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.

COMPANY NEWS

VMware unveils vCloud for NFV with Integrated OpenStack to accelerate service innovation

VMware, the global leader in virtualisation and cloud infrastructure, today debuted VMware vCloud for NFV, an integrated Network Functions Virtualization (NFV) platform that will combine VMware’s production-proven ...