M-health worth USD23bn by 2017

MOBILE

|
Image: By GSMA
M-health worth USD23bn by 2017

Mobile health services could be worth USD1.2 billion in Africa alone within the next five years, but governments and stakeholders need to work together to maximize its potential, says a new report.

The GSMA says in a new report, 'Touching Lives through Mobile Health: Assessment of the Global Market Opportunity', that the mHealth market presents a revenue opportunity worth USD23 billion by 2017.

Europe would become the largest mHealth region by 2017 with revenues of US$6.9 billion. Asia Pacific would be the second-largest region with revenues of USD6.8 billion, North America could account for USD6.5 billion, Latin America USD1.6 billion and Africa USD1.2 billion.

The report suggests that in spite of the advancements in medical technologies and a general increase in income levels, healthcare continues to pose challenges of affordability, complexity and access across the world. In contrast, mobile access is almost ubiquitous. With the increasing penetration of smartphones and new and innovative 'connected devices', and the proliferation of Mobile Broadband networks and services worldwide, mobile will play a far greater role in healthcare in both developed and developing countries in the future.

"By 2017, mobile technology will be a key enabler of healthcare delivery reaching every corner of the globe," said Jeanine Vos, Executive Director, mHealth at the GSMA. "With developed countries needing to reduce the cost of universal healthcare, and developing countries looking to roll out life-saving services to in-need communities, mobile technology offers the ability to deliver highly effective, scalable and affordable healthcare beyond the confines of a hospital or doctor's surgery." 

In terms of the market opportunity, the research found that the provision of pervasive mHealth services and applications worldwide could provide mobile operators with revenues worth approximately US$11.5 billion by 2017. Device vendors could benefit from a revenue opportunity of US$6.6 billion, content and application providers US$2.6 billion, and healthcare providers US$2.4 billion by 2017.

Europe would become the largest mHealth region by 2017 with revenues of US$6.9 billion. Asia Pacific would be the second-largest region with revenues of US$6.8 billion, North America could account for US$6.5 billion, Latin America US$1.6 billion and Africa US$1.2 billion. In terms of individual countries, the United States could benefit from revenues of US$5.9 billion, accounting for a quarter of the global mHealth market by 2017, and revenues in China and Japan could reach US$2.5 billion and US$1.4 billion respectively.

To enable this opportunity, however, governments, regulators and healthcare providers need to work with mobile operators and organisations in the broader mHealth ecosystem, including device vendors and content and application players, to support the roll-out and adoption of new mHealth services. This includes several key factors:

  • Government support: Only when Governments worldwide embrace constructive policy agendas for mHealth, will the market start to achieve its potential and scale rapidly. Governments should take steps to adopt the concept of mHealth as an effective way to improve access to and affordability of healthcare. This includes encouraging the use of mHealth services by public healthcare providers and incentivising private providers to deliver mHealth services.
  • Regulatory support: Regulators need to proactively address the issues that currently limit the growth of mHealth services, certification, interoperability and standardisation.
  • Healthcare industry acceptance: Clear benefit studies from key players in the mHealth ecosystem, as well as government support, are vital to driving acceptance in the medical profession.
  • User adoption: Widespread user adoption will help drive the exponential growth and market opportunity for mHealth. This will be supported by recommendations from medical professionals, overall service affordability and widespread availability of content and devices. 

"There's no doubt that collaboration is critical. Leading carriers, device manufacturers, health plans and providers all need to come together to help transform mHealth from a niche play into widescale implementation as a standard of care," said Eleanor Chye, Executive Director, Mobility Healthcare and Pharma, Mobility Product Management, AT&T Business Solutions. "All of us have to step up and adopt these solutions and drive them into the care delivery system. It's going to take adoption on the patient side and integration on the delivery side."

Significant Benefits

Monitoring services, such as those for chronic disease management, will account for 65% of the market (USD15 billion) by 2017. One example is T-Mobile's CardioMessenger Service that offers remote cardiac monitoring for patients in Germany.

Diagnosis services will be the second-largest segment, comprising 15 per cent of the global mHealth market (USD.4 billion). This includes mobile telemedicine and health call centres that allow those in isolated areas to connect with healthcare professionals, such as the Telenor Teledoctor service in Pakistan, which offers 24/7 access to qualified physicians.

Treatment services will be the third-largest revenue opportunity at 10% of the overall market (USD2.3 billion). Current examples include services that ensure patients adhere to treatment schedules, such as Vitality Glow Caps that remind users via SMS and through calls that they should take their medication.

Vos added: "This report not only highlights the revenue opportunity mHealth will provide, but crucially, it also proves the feasibility of mobile services supporting healthcare is greater than ever before. mHealth is not only here to stay, but is expected to drive major changes in the delivery of healthcare worldwide.

"However, it is critical that governments and regulators the world over, as well as the healthcare profession, embrace this opportunity and work with the mobile industry to ensure that it is fully realised."

For more information on the GSMA's mHealth programme and to view the report, please visit: http://www.gsma.com/mobile-health.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Student, others now landlords in MTN Trutalk promo

More lucky winners have emerged in the MTN Trutalk Best 11 Promo. At the final prize presentation ceremony held in Victoria Island, Lagos, at the weekend, some lucky winners were presented with gift of houses worth N15million each. Read More

Airtel, Ericsson extend partnership with LTE deployment in Gabon

Airtel Gabon has partnered with Ericsson for the deployment of next generation LTE technology and mobile network transformation.  Read More

Afmobi promises Nigerians jobs with offline platform

A team of experts at Afmobi Nigeria have designed a wireless platform that will create jobs or make Nigerians entrepreneurs through a plethora of fun apps, games, movie, music, pictures and business content hosted on a ‘magical fun box’ called Palmplay offline TM. Read More

The hospital of tomorrow uses mobile

Aruba Networks discusses how mobile technology is creating a radical shift in the future of healthcare. Read More

MNOs prefer paying fines to compliance, says NCC

The NCC has expressed disgust at the attitude of mobile network operators (MNOs) in Nigeria when it comes to compliance.    Read More

Safaricom announces new suite of data products

Safaricom has announced a suite of new data products that will offer its subscribers access to faster data more conveniently. Read More

African wireless to benefit from Fortinet’s Meru acquisition

Enterprises looking to boost their wireless network security, capacity and control are set to benefit from Fortinet’s pending acquisition of Meru Networks, says the Fortinet Africa team. Read More

BlackBerry makes $137m from software, technology licensing in 3 months

BlackBerry Limited this week reported its financial results for the three months ended May 3 this year, showing earnings of $137 million from software and technology licensing revenue. Read More

Broadband a GDP enabler: MainOne

Broadband has a key role to play as an enabler to increase employment and grow GDP, MainOne CEO Funke Opeke told the recent Commonwealth Broadband Forum held in Abuja. Read More

BICS reports explosion in LTE roaming

BICS, a global wholesale carrier for voice, mobile data and capacity services, says it has witness a rapid increase in LTE roaming traffic over its market-leading IPX network.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Kenyan SACCOS riding on innovation to attract customersKenyan SACCOS riding on innovation to attract customers

As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.