Lower cost Samsung GALAXY unveiled in Kenya

As efforts to raise Kenya’s internet penetration through mobile devices gets underway, Samsung Electronics East Africa has unveiled a Kshs 10,000 (USD 117) mobile device tailor made to introduce millions of Kenyans to smartphones.

The Samsung Galaxy Pocket handset is designed to provide a platform for more than 8 million mobile subscribers to upgrade from basic mobile handsets functionalities to smart phone capabilities.

Speaking during the launch of the Samsung Galaxy Pocket handset, Samsung Electronic East Africa Business leader, Robert Ngeru, confirmed that the handset is expected to perform well amongst discerning subscribers seeking to enjoy a superior smartphone experience at an affordable cost.

The new Galaxy Pocket, which is part of the Samsung Built for Africa range, will also be backed by a 24-month warranty. Samsung says the Galaxy Pocket, as well as other Samsung smartphones, provides users with two unique benefits not available in feature phones, including the ability to multi-task between several applications without having to close any of them. This enhances the user's experience and allows them to be more productive.

Ngeru says Samsung smart phones also allow users to add new features and services to their phones from downloaded applications. Hence, they are not restricted to only the factory installed applications but can expand their experiences by downloading new applications. More than 400,000 applications are available for download.

The new GALAXY Pocket has been developed as part of Samsung’s commitment to provide consumers with a variety of smart devices designed to fulfill their needs.

In addition, the handset has been developed and priced to bridge the cost of ownership barrier that has been long identified as a drawback to internet penetration in developing countries. “In developing countries, mobile phones have been identified as a key avenue to bridge the digital divide and the launch of Samsung Galaxy Pocket falls squarely as a suitable tool to raise internet penetration,” Ngeru explained.

GALAXY Pocket is 11.98mm slim, weighing only 97.0g and featuring a 2.8” display. It is highly portable while still ensuring comfortable viewing of content and images. This device will be available in five colours: yellow, white, orange, pink and black. 

To support ongoing efforts by the Communications Commission of Kenya to beef up mobile devices security, the Galaxy Pocket will feature Samsung’s new Find my Mobile remote tracking feature. This new service provides SIM card change alert and a web based tracking system where one can find the location of the phone, get the call logs, lock the phone as well as remotely wipe out the phone’s data among other features.

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