Lower-cost SA tablets target Africa

MOBILE

|
Image: By BiztechAfrica
Lower-cost SA tablets target Africa

Wise Tablets, a South African firm taking low-cost tablets to market across the country, says its next focus will be pan-Africa.

Wise Tablets founder Eugene Beetge launched the company around 18 months ago.

He says most technologies tend to be built for a global audience, and he and his team saw a need for products specifically designed for the local market.

In partnership with ZTE and Qualcomm, Wise Tablets has already brought to market a series of smartphones and tablet PCs, priced around USD150 for the Android smartphone and around USD440 for the tablet.

“We saw the need for ‘localising’ which is usually associated with language and country. The model then grew into ‘hyper localising’- where the product is preloaded with functions suited to a smaller entity, such as a school.”

“Apart from an affordable price, you don’t get a vanilla flavour device from us. Our experience and stats show that tablets and smartphones are dismally understood and less than 1% of SA knows what they are. Our model preloads devices and thus on our tablets, you literally get all the global functions and apps as well as local content, and then on request, you get hyper local content too,” says Beetge.

He says the company plans a ‘massive’ roll-out of the new generation ZTE WISE devices in South Africa later this year.

With growing interest from players across Africa, Beetge expects to begin expanding into the rest of Africa next year. There will be opportunities for African resellers to partner with the company in taking the product to market, he says.

“This expansion was a major reason why we partnered with ZTE and Qualcomm who have incredible African footprint already,” he says.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Safaricom to lower Kenya - Rwanda roaming rates

Safaricom has announced that it is set to lower the cost of calls and roaming rates between Kenya and Rwanda, with effect from the 1st of October 2014. Read More

Hunt on for Africa’s music talent

Bharti Airtel has partnered with TRACE Music Star and global recording icon Akon to roll out what it describes as the largest mobile musical competition in Africa. Read More

Blu Telecommunication unveils Founders Campaign at Accra Mall

Blu Telecommunication, one of three companies authorised by the National Communications Authority to provide 4G internet services in Ghana, is gearing up for launch.  Read More

Mobile telephony makes inroads into rural DRC

Mobile telephony continues to make its way – slowly but triumphantly – into the rural areas of the Democratic Republic of Congo (DRC). Read More

Zim moots new taxes on telecoms

Zimbabwe’s Minister of Finance and Economic Development, Hon. PA Chinamasa, has proposed new taxes on airtime, data and handset costs among moves to raise additional revenue. Read More

Samsung opens three retail outlets in Abuja

Samsung Electronics West Africa, in partnership with accredited local partners, has stepped up its nationwide market expansion drive in Nigeria with the opening of three more direct-to-consumer stores in Abuja. Read More

Microsoft urges SON to act on fake imports

Microsoft has expressed dissatisfaction over the influx of fake and substandard mobiles into Nigeria. Read More

Vodafone Icons Remix holds final auditions in Accra

Ghana’s capital city, Accra, came to a standstill when the final audition of the Vodafone Icon Remix edition hit town.  Read More

STK Accessories expands in Nigeria

STK Accessories has announced further success in Nigeria with the launch of four product lines on Jumia.com. This latest announcement follows the brand’s launch with Sapphire distribution earlier this year. Read More

Samsung showcases biometric scanner-enabled Galaxy Tab S

Samsung Electronics has announced the availability of its new flagship tablet, the Galaxy Tab S, in Nigeria.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

iProcure delivers inputs to farmers’ doorsteps using ICTsiProcure delivers inputs to farmers’ doorsteps using ICTs

An innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers. 

COMPANY NEWS

Schneider Electric signs exclusive off-grid solar distribution agreement with Zimbabwean firm

Schneider Electric has announced the signing of an exclusive agreement with Samansco, a Zimbabwean renewable energy, back-up power and appropriate technology company.

SAP Innovation Helps The Global Fund Fight AIDS, TB and Malaria in Africa

Extending a longstanding partnership, SAP is a founding member of The Global Fund’s new Innovation Coalition to support disease prevention and treatment.