Lower-cost SA tablets target Africa

MOBILE

|
Image: By BiztechAfrica
Lower-cost SA tablets target Africa

Wise Tablets, a South African firm taking low-cost tablets to market across the country, says its next focus will be pan-Africa.

Wise Tablets founder Eugene Beetge launched the company around 18 months ago.

He says most technologies tend to be built for a global audience, and he and his team saw a need for products specifically designed for the local market.

In partnership with ZTE and Qualcomm, Wise Tablets has already brought to market a series of smartphones and tablet PCs, priced around USD150 for the Android smartphone and around USD440 for the tablet.

“We saw the need for ‘localising’ which is usually associated with language and country. The model then grew into ‘hyper localising’- where the product is preloaded with functions suited to a smaller entity, such as a school.”

“Apart from an affordable price, you don’t get a vanilla flavour device from us. Our experience and stats show that tablets and smartphones are dismally understood and less than 1% of SA knows what they are. Our model preloads devices and thus on our tablets, you literally get all the global functions and apps as well as local content, and then on request, you get hyper local content too,” says Beetge.

He says the company plans a ‘massive’ roll-out of the new generation ZTE WISE devices in South Africa later this year.

With growing interest from players across Africa, Beetge expects to begin expanding into the rest of Africa next year. There will be opportunities for African resellers to partner with the company in taking the product to market, he says.

“This expansion was a major reason why we partnered with ZTE and Qualcomm who have incredible African footprint already,” he says.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE MOBILE NEWS

MTN and Ericsson lead the way with first LTE-U network

To future proof its business, MTN SA, together with Ericsson, has successfully trialled LTE-Unlicensed (LTE-U) at MTN’s flagship channel store in Morningside, Johannesburg.  Read More

Airtel Trace Music Star activations target residential areas in Nairobi

The Airtel Trace Music Star activation contest has now entered its second week.   Read More

MTN Ghana scores high marks on QoS Report

The latest Ghana National Communication Authority Quality of Service (QoS) report reveals sterling performance by MTN Ghana among its peers in meeting all the QoS indicators and their respective thresholds for compliance. Read More

Glo Ghana large enough for 20m data subscribers

The new Head of Business of the newly upgraded Glo Mobile Ghana network, Mr. Augustine Mamuro, has said that the company can comfortably cater to over 20 million data subscribers.  Read More

Mobile technology can set the world ablaze with innovation and opportunities

With investment and footprint in the continent, MTN is ready to partner and set the world ablaze with innovative ICT solutions. Read More

Airtel unveils Smart Speedoo

Nitin Anand, Segun Macaulay, Adefemi Adeniran and David Umoh Airtel Nigeria has unveiled SmartSpeedoo, a revolutionary service that allow customers experience real data while browsing at affordable tariff and enjoying free megabytes. Read More

MTN Business launches converged SME ICT offers

MTN Business has introduced a range of converged business offers for small and medium businesses (SMEs).  Read More

Cubot launches smartphone designed by Kenyan artists

International Mobile firm Cubot has officially launched its latest flagship smartphone in Kenya.  Read More

Glo leads with 95% of new internet subscriptions

Globacom has successfully consolidated the gains it made in 2015 as Nigeria’s preferred network for data services by garnering 95% of the new internet subscriptions in January 2016. Read More

MTN Ghana ends 2015 with impressive gains in voice subscription

MTN Ghana continues to make giants leaps in the country’s telecom industry, maintaining its lead in Mobile Voice Subscription service.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor Networks

FEATURED STORY

Nigeria satellite resources to boost economic growthNigeria satellite resources to boost economic growth

The Management of NigComSat says Nigeria’s satellite resources are primed to help the nation in accelerating robust ICT infrastructure to boost economic development for the country.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

RSA research reveals blind spots in threat detection

RSA, The Security Division of EMC, has released the results of a new Threat Detection Effectiveness Survey.

Networks Unlimited event highlights SimpliVity's new Omnistack Software

Leading data protection focused distributor invites hyperconverged vendor to discuss disaster recovery and data protection.

MTN and Ericsson lead the way with first LTE-U network

To future proof its business, MTN SA, together with Ericsson, has successfully trialled LTE-Unlicensed (LTE-U) at MTN’s flagship channel store in Morningside, Johannesburg.