Lower-cost SA tablets target Africa
MOBILE| Aug. 1, 2012, 2:37 p.m.
Wise Tablets, a South African firm taking low-cost tablets to market across the country, says its next focus will be pan-Africa.
Wise Tablets founder Eugene Beetge launched the company around 18 months ago.
He says most technologies tend to be built for a global audience, and he and his team saw a need for products specifically designed for the local market.
In partnership with ZTE and Qualcomm, Wise Tablets has already brought to market a series of smartphones and tablet PCs, priced around USD150 for the Android smartphone and around USD440 for the tablet.
“We saw the need for ‘localising’ which is usually associated with language and country. The model then grew into ‘hyper localising’- where the product is preloaded with functions suited to a smaller entity, such as a school.”
“Apart from an affordable price, you don’t get a vanilla flavour device from us. Our experience and stats show that tablets and smartphones are dismally understood and less than 1% of SA knows what they are. Our model preloads devices and thus on our tablets, you literally get all the global functions and apps as well as local content, and then on request, you get hyper local content too,” says Beetge.
He says the company plans a ‘massive’ roll-out of the new generation ZTE WISE devices in South Africa later this year.
With growing interest from players across Africa, Beetge expects to begin expanding into the rest of Africa next year. There will be opportunities for African resellers to partner with the company in taking the product to market, he says.
“This expansion was a major reason why we partnered with ZTE and Qualcomm who have incredible African footprint already,” he says.
MORE MOBILE NEWS
African wireless to benefit from Fortinet’s Meru acquisitionEnterprises looking to boost their wireless network security, capacity and control are set to benefit from Fortinet’s pending acquisition of Meru Networks, says the Fortinet Africa team. Read More
BlackBerry makes $137m from software, technology licensing in 3 monthsBlackBerry Limited this week reported its financial results for the three months ended May 3 this year, showing earnings of $137 million from software and technology licensing revenue. Read More
Broadband a GDP enabler: MainOneBroadband has a key role to play as an enabler to increase employment and grow GDP, MainOne CEO Funke Opeke told the recent Commonwealth Broadband Forum held in Abuja. Read More
BICS reports explosion in LTE roamingBICS, a global wholesale carrier for voice, mobile data and capacity services, says it has witness a rapid increase in LTE roaming traffic over its market-leading IPX network. Read More
BlackBerry Leap launched in NigeriaBlackBerry Limited has launched its latest device, the BlackBerry Leap, in Nigeria. Read More
Late night mobile car searches skyrocket in Ghana80% of new car customers and almost 100% of used car customers begin their car shopping experience online, often late in the evening via mobile, says online vehicle marketplace Carmudi. Read More
Smile Communications selects Ericsson for 4G/LTE managed serviceEricsson is to manage operations and maintenance for Smile Communications in Nigeria, Tanzania, Uganda and Democratic Republic of Congo. Read More
Airtel names Yaya Toure as new brand ambassadorBharti Airtel Africa has announced Yaya Touré as the new African face for its upcoming continental campaign. Read More
Q1 mobile subscriptions in Africa hit 910mIn Q1 of this year, total number of new mobile subscriptions in Africa moved up to about 910 million including 21 million new subscriptions, the latest Ericsson Mobility Report has shown. Read More
Infinix Mobility showcases Zero 2 smartphone in NigeriaA leader in the manufacturing of trendy smartphones, Infinix Mobility Limited, has unveiled the Infinix Zero 2 smartphone into the Nigerian market. Read More
FEATURED STORYIHS plans to inject fresh $500m to grow capacity
Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.