Lower-cost SA tablets target Africa
MOBILEBy BiztechAfrica - Aug. 1, 2012, 2:37 p.m.
Wise Tablets, a South African firm taking low-cost tablets to market across the country, says its next focus will be pan-Africa.
Wise Tablets founder Eugene Beetge launched the company around 18 months ago.
He says most technologies tend to be built for a global audience, and he and his team saw a need for products specifically designed for the local market.
In partnership with ZTE and Qualcomm, Wise Tablets has already brought to market a series of smartphones and tablet PCs, priced around USD150 for the Android smartphone and around USD440 for the tablet.
“We saw the need for ‘localising’ which is usually associated with language and country. The model then grew into ‘hyper localising’- where the product is preloaded with functions suited to a smaller entity, such as a school.”
“Apart from an affordable price, you don’t get a vanilla flavour device from us. Our experience and stats show that tablets and smartphones are dismally understood and less than 1% of SA knows what they are. Our model preloads devices and thus on our tablets, you literally get all the global functions and apps as well as local content, and then on request, you get hyper local content too,” says Beetge.
He says the company plans a ‘massive’ roll-out of the new generation ZTE WISE devices in South Africa later this year.
With growing interest from players across Africa, Beetge expects to begin expanding into the rest of Africa next year. There will be opportunities for African resellers to partner with the company in taking the product to market, he says.
“This expansion was a major reason why we partnered with ZTE and Qualcomm who have incredible African footprint already,” he says.
MORE MOBILE NEWS
Orange to distribute Juliani albumOrange has signed an agreement with local Kenyan musician Juliani that will see the popular musician sell his third album, ‘Exponential potential’, exclusively through the Telco’s 35 flagship outlets across the country. Read More
TNM donates K500,000 to paediatrics groupMobile phone provider TNM has donated K500,000 to the Paediatric and Child Health Association (PACHA). Read More
YooMee Côte d’Ivoire launches TD-LTEAfter becoming the market leader of broadband Internet in Cameroon, YooMee Africa continues its expansion by deploying its network in Côte d’Ivoire. Read More
tn mobile 3G now in TsumebTelecom Namibia’s mobile business, tn mobile, has extended its 3G+ and 4G (LTE) based mobile network to Tsumeb in the Oshikoto region. Read More
Vodafone Healthfest train stops at James TownVodafone Ghana, as part of its Corporate Social Responsibility through the Vodafone Foundation, has held another ground breaking health initiative dubbed the HealthFest. Read More
Orange to power Nakuru free Wi-FiNakuru is to become the first town in Kenya to have free Wi-Fi access. Read More
Nokia unveils 6 inch smartphones in GhanaNokia has announced the introduction of its first 6 inch Lumia smart phones into the Ghanaian phone market, the Lumia 1520, Nokia’s top of the range Windows Phone and affordable Lumia 1320. Read More
tn mobile 3G now in OshikotoTelecom Namibia’s mobile business, tn mobile, has launched its 3G service at Omuthiya, the regional capital of Oshikoto region. Read More
Orange launches low cost WiFi at KUOrange has launched a low cost wireless Internet solution at the Kenyatta University’s main campus that will provide the varsity’s students with reliable and affordable Internet access. Read More
FEATURED STORYKenyan shift to Green Economy would generate USD 45bn by 2030
Kenya’s transition to a green economy could produce major economic benefits equivalent to an estimated USD 45 billion by 2030, a new study shows.
BEST READ NEWS
IN DEPTHE-waste threatens Ghana’s beaches
Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.
COMPANY NEWSMTN makes it onto World Champions list
MTN Group has been named as the only South African company on the World Champions list.VMware Reports First Quarter 2014 Results
VMWare has announced Year-over-Year revenue growth of 14% to $1.36 Billion in its Q114 results.