Lower-cost SA tablets target Africa

MOBILE

|
Image: By BiztechAfrica
Lower-cost SA tablets target Africa

Wise Tablets, a South African firm taking low-cost tablets to market across the country, says its next focus will be pan-Africa.

Wise Tablets founder Eugene Beetge launched the company around 18 months ago.

He says most technologies tend to be built for a global audience, and he and his team saw a need for products specifically designed for the local market.

In partnership with ZTE and Qualcomm, Wise Tablets has already brought to market a series of smartphones and tablet PCs, priced around USD150 for the Android smartphone and around USD440 for the tablet.

“We saw the need for ‘localising’ which is usually associated with language and country. The model then grew into ‘hyper localising’- where the product is preloaded with functions suited to a smaller entity, such as a school.”

“Apart from an affordable price, you don’t get a vanilla flavour device from us. Our experience and stats show that tablets and smartphones are dismally understood and less than 1% of SA knows what they are. Our model preloads devices and thus on our tablets, you literally get all the global functions and apps as well as local content, and then on request, you get hyper local content too,” says Beetge.

He says the company plans a ‘massive’ roll-out of the new generation ZTE WISE devices in South Africa later this year.

With growing interest from players across Africa, Beetge expects to begin expanding into the rest of Africa next year. There will be opportunities for African resellers to partner with the company in taking the product to market, he says.

“This expansion was a major reason why we partnered with ZTE and Qualcomm who have incredible African footprint already,” he says.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE MOBILE NEWS

NCC declares MTN winner of 2.6GHz spectrum

The Nigerian Communications Commission has declared MTN as winner of its latest auction for a frequency spectrum licence for the 2.6GHz band. Read More

Surfline Ghana to celebrate customers with appreciation week

Surfline Communications is set to kick-start its Customer Appreciation Week with a commitment to continuing offering customers and businesses first-rate customer service.   Read More

MTN names new Group President & CEO

MTN has announced plans to appoint Vodacom executive Rob Shuter as the new MTN Group President and CEO.  Read More

Airtel, Tigo Ghana sanctioned in NCA 3G Report

Ghana’s National Communication Authority has sanctioned Airtel and Tigo Ghana for failing to cover district capitals, including Karaga, Bimbilla and Wulensi, with a 3G network.  Read More

Surfline Ghana partners this year’s MOBEX

Surfline Communications says it has partnered Coaster International and other stakeholders to present Ghana’s biggest ICT fair and seminar, MOBEX 2016. Read More

New Airtel Premier Retail shop opens at the Achimota Mall

Airtel has opened a bespoke customer experience center at the Achimota Mall to exclusively cater to the telecommunication and lifestyle needs of its high value and Premier customers. Read More

MTN Rwanda launches youth campaign

MTN Rwanda has announced the launch of its new youth proposition campaign which is targeted at the youthful subscribers on its network. Read More

Internet of Things to overtake mobile phones by 2018: Ericsson Mobility Report

Rima Qureshi, Senior Vice President, Chief Strategy Officer Ericsson Mobility Report reveals that the Internet of Things (IoT) is set to overtake mobile phones as the largest category of connected device by 2018. Read More

Safaricom launches youth platform

Safaricom has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile.  Read More

Vodafone sweeps awards in two separate events

Vodafone Ghana is cementing its reputation for social media excellence, with a series of awards. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Government should encourage youths in ICT earlyGovernment should encourage youths in ICT early

Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Tigo, JI and GES equip teachers on child online protection initiative

Tigo, in partnership with J Initiative (JI), a youth focused non-governmental organisation in Ghana, have committed to protecting children online through policy advocacy, awareness creation, public education ...

Ericsson and King’s College London demonstrate 5G tactile robotic surgery

Ericsson and King’s College London will be demonstrating a 5G use case of tactile robotic surgery at 5G World 2016 in London on 29-30 June.