Lorge boosts Logic Group’s client services with Sage CRM solution

INDUSTRY

|
Image: By BiztechAfrica
Lorge boosts Logic Group’s client services with Sage CRM solution

Accounting and business management software solutions specialist Lorge has implemented a Sage CRM software solution for Logic Group to boost its customer sales and services and deliver rapid response to customer needs.

“The Sage CRM programme captures all customer interactions and logs all queries while ensuring software renewals and priority support package renewals are promptly attended to,” says Gustav Du Plessis, Lorge’s CRM corporate salesperson.

“The CRM software enables Logic Group to be proactive in its communications with clients at all times, customising and streamlining the sales and support process. It also ensures standardisation of proposals following marketing department criteria and enables all sales proposals to be approved before presentation to clients.”

Du Plessis adds that the requirements of Logic Group are similar to other organisations within the professional services industry. “We added new functionality such as travel distances and time which assists both consultants and financial departments to bill more accurately. The CRM system also stores valuable supplier BBBEE information for Logic Group’s annual BBBEE certification process”.

The information stored in CRM also enables Logic Group to build up accurate client profiles and assists the marketing department in the organising of targeted customer campaigns and activities such as golf days and other social events.

“Staff are able to spend more time on tasks at hand as the time taken to assemble the correct information is significantly reduced. With a complete 360 degree overview of its customer base Logic Group is able to make well-informed and accurate decisions to provide the best possible customer service and support”, says Lorge senior consultant Michael Camacho.

Client communications by email, telephone and documentation are all quickly available for review and action within the CRM database. It identifies the specific software solution used by the client and contains software licence and remote access codes to assist consulting teams in providing rapid, accurately structured support services.

Camacho says the CRM solution has become a powerful business tool, overcoming problems such as not knowing the current status of leads, opportunities or support calls and which consultant had last dealt with the potential client.

“As it is a live system, anyone within the organisation is able to stand in for an unavailable sales executive or support consultant with a full history of activity and progress. The CRM system, with all client proposals and external related documentation that has been scanned in and which is stored, by customer, in a central source, ensures more efficient and professional business evaluation, support and services.”

“A significant benefit since implementing CRM was that the sales team have more time to conduct product demonstrations and this has had a very positive impact on the overall business.”



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE INDUSTRY NEWS

StorIT appointed Unitrends Distributor for MENA

StorIT has announced that it has signed a distribution agreement with Unitrends. Read More

Portable solar power to the people

Schneider Electric, a global specialist in energy management, is commercialising its solar powered portable LED lamps with mobile phone charger, the Mobiya TS 120S, in order to offer innovative, reliable and affordable products to people living without access to electricity. Read More

ZipZap from Paycorp is Microsoft’s mPOS solution of choice

ZipZap, the mobile POS (mPOS) solution from Paycorp, has partnered with Microsoft Mobile to offer businesses and retailers a mobile solution that enables them to accept payments from customers wherever they are, transacting anywhere, anytime. Read More

Frost & Sullivan applauds PCCW Global for addressing SSA connectivity demands

PCCW Global, the international operating division of HKT, Hong Kong’s premier telecommunications service provider, has been recognized by Frost & Sullivan with the 2015 Sub-Saharan African (SSA) Connectivity Solutions Customer Value Leadership Award.  Read More

Airtel Money VISA card continues to drive financial inclusion

One year after Airtel Kenya launched the Airtel Money VISA card, the debit card continues to allow easy access funds 24 hours a day, bringing new point-of-sale and ATM transaction options to users.             Read More

Ricoh’s improved A3 multifunction devices monitor, report and connect to the cloud

Ricoh has released its new 3054SP/3554SP series of A3 black-and-white multifunction devices, for medium to large offices, that support intelligent document functionality. Read More

Dell continues innovation with growth of comprehensive education solutions portfolio

Dell is maximising engagement in the classroom by releasing a range of education solutions to meet individual learning needs. Read More

FVC signs with Pivot3 for its Hyper Converged Infrastructure solutions across MEA

FVC, a leading Value Added Distributor (VAD) in the Middle East & Africa (MEA), has partnered with Pivot3 to deliver hyper-converged appliances and solutions to its partners throughout the Middle East and Africa. Read More

Five good reasons to buy properly licensed business software

If you’re running a small business on a tight budget, you might be tempted to think of pirating your accounting or ERP software as a harmless way to save a bit of money. Think again - that pirated software could end up costing you more than you would have needed ... Read More

Q-KON enlarges its African footprint with Newtec certified partnership

Q-KON has recently boosted its footprint into Africa by establishing its partnership with the global Newtec Business Partner Program (bePART®) and is therefore an official distributor of Newtec satcom products. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Kenyan SACCOS riding on innovation to attract customersKenyan SACCOS riding on innovation to attract customers

As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.