LeapFrog's newest tablet for kids sells three times faster
INDUSTRY| July 30, 2012, 11:20 a.m.
LeapFrog Enterprises has announced that LeapPad2™, its new groundbreaking learning tablet for kids, sold as many pre-sale units in just two days as the original LeapPad™ did in a week. In fact, consumer demand is so high that leapfrog.com sold out of its initial quantities in less than a week. Expected to be one of the hot products of the 2012 holiday season, consumers should take advantage of the pre-sale from one of LeapFrog's online retail partners so they are not left empty handed.
"We are thrilled by the sales of LeapPad2 during this initial pre-release event. LeapPad was the hottest kid's item last holiday and early indicators show that LeapPad2 is poised for another great year," said Greg Ahearn, chief marketing officer at LeapFrog. "LeapPad was recognized with three prestigious Toy of the Year awards by the Toy Industry Association, and we expect that the new LeapPad2 will be at the top of every kid's holiday wish list this year as well."
LeapPad2, the next generation of the #1 kid's learning tablet, delivers engaging and fun entertainment that is filled with life changing education and creative exploration for kids. With new features including higher resolution front-and-back cameras and video recorders, faster LF 2000 processor and double the memory (4 GB), the new LeapPad2 provides kids with the ultimate entertainment experience. The kid-tough LeapPad2 also has improved battery life and is compatible with a new internal battery system and recharger pack available separately.
By year's end, the LeapPad2 content library will feature more than 325 learning game cartridges and apps, music, videos, eBooks and more, that have all been individually selected and tested by LeapFrog's highly experienced team of learning experts.
The library features a combination of LeapFrog's top quality educational entertainment content and engaging content from many of the biggest names in children's entertainment.
"LeapFrog has done it again with the new LeapPad2, and we are extremely pleased by the demand for LeapPad2 during our ongoing pre-sale," said Richard Barry, chief merchandising officer at Toys"R"Us, U.S. "With the new features and upgrades, the next generation of this immersive educational product is sure to be among the most sought after items this holiday season."
LeapPad2 is priced at MSRP USD99.99 and is recommended for children 3 to 9 years. Downloadable apps are priced at MSRP USD5.00 and up and game cartridges at MSRP USD24.99. Unveiled in late June, LeapPad2 became available for pre-sale on July 18th. LeapPad2 will be available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland mid-August and in select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea,Thailand and other Asian countries later in the fall.
For more information on LeapPad2, visit leapfrog.com/LeapPad2.
MORE INDUSTRY NEWS
Case study: How Google Cloud Platform powers Nomanini’s payments platformGoogle has commended South African-based enterprise payments platform provider, Nomanini, for its role in modernising informal markets using Google products. Read More
Eutelsat partners with Camusat to deliver turnkey solutions to mobile operatorsEutelsat Communications, one of the world's leading satellite operators, and Camusat, a market leader in implementing telecom infrastructures, have entered into a partnership agreement that will enhance turnkey connectivity solutions for mobile operators in Sub-Saharan Africa. Read More
World Panel inks deal with Vodacom for mobile electricity solutionWorld Panel Inc. has showcased its latest products at AfricaCom and announced a deal with Vodacom as a key retail partner to sell its new SunStream in select stores. Read More
AMOTEL appoints WTL as its first supplier for GSM and Data Networks in rural TanzaniaWorld Telecom Labs (WTL) today announced that it has been appointed by AMOTEL to bring voice and data to remote rural villages close to Lake Tanganyika in the Katavi Region. Read More
CA Southern Africa Road Show brings Digital Transformation in the Application Economy to NigeriaThe CA Southern Africa roadshow, which successfully launched in Kenya and Botswana, arrived in Lagos, Nigeria on November 3, where it showcased products and solutions that fuel digital transformation. Read More
Dimension Data launched managed security services in MEADimension Data has deployed a new suite of standardised managed and cloud-based services to tackle current and emerging security threats. Read More
Advanced cyber threats on the increase in energy sectorEnergy businesses are increasingly attractive targets for cyber attackers given their high visibility, central role in the world economy and the politically sensitive nature of their global operations, says Arbor Networks. Read More
Gemalto protects banks and card issuers against Card-Not-Present fraud with next generation paymentGemalto, the world leader in digital security, announces the launch of Dynamic Code Verification, a comprehensive payment security solution that protects against Card-Not-Present (CNP) fraud on-line. Read More
ESET launches Smart Security 9 and ESET NOD32 Antivirus 9ESET has announced the availability of its new security solutions for Windows home users: ESET Smart Security 9 and ESET NOD32 Antivirus 9. Read More
Jasco helps e.tv implement digital archive with Oracle Content Storage ManagementWhen e.tv launched its multichannel offering in October 2013 through Openview HD satellite and began to diversify its content on digital platforms, the need for digital archiving and long-term content storage became an imperative. The channel turned to Jasco Broadcast Solutions and the Oracle DIVA Content Management System (CMS ... Read More
FEATURED STORYeCommerce in Africa urged to take advantage of mobile
The Executive Chairman of Alltel has urged operators of eCommerce in Ghana and Africa as a whole to take advantage of the current trend for Africans to trade online via their mobile handsets.
BEST READ NEWS
IN DEPTHNigeria needs $25b investment in broadband, says Wood
Telecoms executive Adrian Wood speaks to Kokumo Goodie about investment potential in Nigeria.