Kwesé launches premium free bouquet across Africa
Pan-African broadcaster Kwesé has added an additional bouquet to its offering to be known as Kwesé Free bouquet. The ‘always on’ bouquet will feature at least five channels that are usually only available to pay subscription customers. They will include Kwese Free Sports Channel which offers live sports games from the English Premier League, and the NBA. There will also be general entertainment, news and some religious channels, all for free, as long as someone has a Kwese decoder. National Free To Air Channels will also be available as part of the free access.
Customers who use the Kwese Free boutique will also have the option to watch an additional 70 channels by simply buying a 3, 7, or 30 day window, at a moment’s notice using their mobile phone. This is a unique approach being pioneered by Kwese TV, which aims to give customers total flexibility and control, whilst also getting value for money.
"We believe that once you purchase a decoder it belongs to you. Instead of switching you off completely if you haven’t paid for a subscription, we are offering viewers the free bouquet. We see the concept as a simple one, why should owning a decoder be any different from owning a mobile phone? Once you purchase it, it belongs to you and it should be something you can use whether or not you choose to pay for our service," said Econet Media Group CEO and President Joseph Hundah.
"Kwesé is a versatile offering which meets the needs of both viewers who choose our full Kwesé TV bouquet and those looking for a way to experience the very best free-to-air offering on the continent. We are giving customers more than what they have ever had before, in terms of content and value for money."
Kwesé is the fastest growing broadcast network on the continent, available in all English speaking countries in sub-Saharan African through its various products, namely Kwesé TV, Kwesé Free Sports and Kwesé Play.
To access Kwesé Free bouquet simply purchase Kwesé decoder and register as a Kwese TV subscriber. Kwesé TV is available at major retailers as well as mobile network operators. Kwesé TV can also be ordered on through the Kwesé eStore.