Kirusa acquires Ghana’s Saya Mobile
By Tom Jackson, South Africa
Voice messaging and social media apps firm Kirusa has acquired Ghana-based Saya Mobile, which provides instant messaging apps geared specifically for African consumers.
The deal sees Kirusa acquire the technology, intellectual property and workforce of Saya, which will now be working on Kirusa’s mobile apps.
Kirusa said the acquisition was evidence of its increasing commitment to Africa, with the buyout enhancing the reach of Kirusa’s InstaVoice mobile app across the continent.
“Africa remains a top priority for our business,” said Inderpal Singh Mumick, Kirusa chief executive officer (CEO). “While there has been astonishing progress of the mobile industry, the biggest impact of mobile in Africa is yet to come.”
He said Kirusa believed there were advantages to building products specifically for Africa, which has lead to the strategic acquisition of Saya.
“Since its inception, Saya has focused on delivering compelling messaging applications that enhance the mobile user experience and are tailored to the mobile consumers in emerging markets, and more specifically, in Africa,” he said.
Saya was founded in 2011 and received wide exposure for its real-time “Street Chat” messaging app, which is based on highly scalable backend architecture. The platform includes social network integration, location-based and group chat across multiple phone platforms.
“In launching Saya, we wanted to create a world class product but that was made by Africans, for Africans,” said Saya CEO Robert Lamptey. “Joining forces with Kirusa is a natural and exciting next step for our team. We remain focused on our goal of placing this technology into the hands of and empowering millions of mobile subscribers. We look forward to realising this vision together with Kirusa.”
“We are thrilled to have Saya’s talented team join Kirusa,” said Mumick. “Robert’s vision for mobile-first solutions in emerging markets matches that of our company and we believe this collaboration will continue to foster more creativity and innovation for the benefit of our customers.”