Kenyan firms are ‘socially devoted’
INTERNET| July 10, 2012, 7:59 a.m.
Kenya ranks high in a recent listing of countries where enterprises respond well to customers using social media.
Socialbakers.com looked at the use of social media for customer care, ranking companies by how much they interacted with customers via social media, and how quickly they responded to queries posted via social networking platforms.
Defining good responders as ‘socially devoted’ companies, Socialbakers said a socially devoted firm should:
Be open – make sure its Profile (Page Wall) is open to questions and feedback from fans. Over 25% of global brands close their walls.
Respond to at least 65% of questions – and try to respond to each fan individually.
Respond in time – within 4 minutes is considered ideal.
In a study that assessed questions on the Facebook walls of companies around the world, Socialbakers found companies in Norway had the best response rate, answering queries 87% of the time. Kenya was second overall, with its companies responding 83% of the time. South Africa ranked sixth, responding 73% of the time.
The study found that 7 out of 10 questions fans ask brands on Facebook do not get answered. It also found telecoms companies to be the most socially devoted overall, responding 60.4% of the time. The media was rated the worst sector overall, responding only 4.9% of the time.
MORE INTERNET NEWS
Huawei: why Togo internet connections lagHuawei West Africa V-P Shi Wei Liang has explained why Togo still suffers from slow and inconsistent internet access. Read More
Kenya Internet users surpass 26mThe number of internet users in Kenya has grown to 26.1 million, largely due to mobile phone penetration. Read More
Gilat Satcom launches Village Island satellite service for rural AfricaGilat Satcom has launched its ‘Village Island’ portfolio which enables rural villages and remote communities in Africa where ARPUs are low to take control of their digital futures. Read More
Cyber law takes bite at first victimJournalist and blogger Daniel Kenosi has become the first known casualty of the cybercrime law that Botswana's law makers have been trying to put into effect. Read More
Fibre rollout seeks stakeholder participationImplementers of new BoFINET projects dubbed Wholesale Wi-Fi and Fibre-to-the-X are calling on all relevant stakeholders to team up with them to help the projects take shape. Read More
Africa Online to launch new services in TanzaniaPan-African service provider, Gondwana International Networks (GIN), parent company to Africa Online, has announced that it will be expanding its VSAT services in Tanzania as well as launching a managed infrastructure and services solution called iManage. Read More
Orange rolls out 3G in Mandera CountyOrange has rolled out its GSM network in Mandera County as part of the company’s ongoing plan to connect all counties across the country to Orange’s high-speed network. Read More
Free Wifi at Dakar’s Independence SquareInternet users visiting the city centre of the Senegalese capital city will now be able to browse the internet for free at the Independence Square (Place de l’Indépendance), as part of the Dakar Digital City project. Read More
Local content will drive Nigeria’s internet penetration, says ComTech ministerContrary to the belief that social network platforms such as YouTube, Facebook WhatsApp and others will drive internet penetration, Nigeria’s Communication Technology Minister, Mrs Omobola Johnson, says local content will drive internet penetration in the country. Read More
FEATURED STORY2bn priced out of internet access
A new report from the Alliance for Affordable Internet shows that the price of broadband remains prohibitive for billions in developing and emerging countries, with women and rural dwellers hardest hit.
BEST READ NEWS
IN DEPTHVillagers get solar training at Barefoot College
The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.
COMPANY NEWSMicrosoft 4Afrika launches Biz4Afrika online SME hub
Microsoft 4Afrika used the opening of the Connected East Africa event in Diani, Kenya today to launch Biz4Afrika, an online hub providing Kenyan small and medium enterprises ...