Kenyan firms are ‘socially devoted’
INTERNET| July 10, 2012, 7:59 a.m.
Kenya ranks high in a recent listing of countries where enterprises respond well to customers using social media.
Socialbakers.com looked at the use of social media for customer care, ranking companies by how much they interacted with customers via social media, and how quickly they responded to queries posted via social networking platforms.
Defining good responders as ‘socially devoted’ companies, Socialbakers said a socially devoted firm should:
Be open – make sure its Profile (Page Wall) is open to questions and feedback from fans. Over 25% of global brands close their walls.
Respond to at least 65% of questions – and try to respond to each fan individually.
Respond in time – within 4 minutes is considered ideal.
In a study that assessed questions on the Facebook walls of companies around the world, Socialbakers found companies in Norway had the best response rate, answering queries 87% of the time. Kenya was second overall, with its companies responding 83% of the time. South Africa ranked sixth, responding 73% of the time.
The study found that 7 out of 10 questions fans ask brands on Facebook do not get answered. It also found telecoms companies to be the most socially devoted overall, responding 60.4% of the time. The media was rated the worst sector overall, responding only 4.9% of the time.
MORE INTERNET NEWS
Econet launches digital learning platformEconet Wireless Zimbabwe has launched a digital learning platform called Ruzivo, a revolutionary online interactive digital learning platform targeted at both primary and secondary students. Read More
16m Nigerians use Facebook monthlyFacebook reports that 16 million people in Nigeria now visit Facebook every month - all of them on mobile. Read More
Busy 4G LTE ready to get Ghana busyCustomers experience on 4G LTE will never be the same following the successful launch of Busy Internet 4G services in Accra. Read More
A4AI predicts smartphone affordability to drive demand for cheaper dataThe Alliance for Affordable Internet (A4AI) has predicted that the availability of lower cost smartphones in developing countries is expected to put pressure on network service providers to reduce cost on data to ensure that competition works for users. Read More
Microsoft Philanthropies commits $1bn in cloud computing resources for the public goodMicrosoft Corp. CEO Satya Nadella has announced a new three-part initiative to ensure that Microsoft’s cloud computing resources serve the public good. Read More
SEACOM, Ciena drive web-scale services across AfricaLocal Internet Service Providers are set to benefit from increased reach and enhanced capacity thanks to a partnership between SEACOM and network provider Ciena. Read More
Busy Internet to roll out 4G LTE services in GhanaBusy Internet will be rolling out its 4G Long Term Evolution (LTE) services in Ghana soon. Read More
SEACOM extends support for innovation and incubation hubs in East AfricaSEACOM has extended its support of Uganda’s technology incubation hubs by providing high speed internet (20mbps) connectivity to Hive Colab and Outbox. Read More
Sea change for ICANN by SeptemberThe Internet Corporation for Assigned Names and Numbers (ICANN), is set to change shape later this year, says Dr. Jeff Ramsay, Botswana’s Chief government spokesperson. Read More
FEATURED STORYViber Spreads Good Vibes in Africa with the introduction of public chats
Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East.
BEST READ NEWS
IN DEPTHPoised for greater heights – Roshi Motman, AfricaCom CEO of the Year Winner
Roshi Motman is not your average CEO. Since taking up the reins as the first female CEO of Tigo Ghana in 2014, she has led the Tigo brand through a remarkable transformation.
COMPANY NEWSArbor Networks maintains leadership in IHS Infonetics Report on DDoS prevention appliances
Arbor Networks was identified once again as the top supplier of DDoS mitigation appliances overall, as well as in the Carrier, Enterprise and Mobile market segments, according ...