Jumia Travel opens an offline outlet in Accra
Jumia Travel has cut the sod to open its first offline outlet in Osu, Accra. The outlet, located in front of the Oxford Street Mall at Osu is aimed at bringing the company’s offline customers closer by making it easy for them to get information and book hotels and flights to various destinations of their choice. This is directed at encouraging travel as well as growing tourism in Ghana and Africa.
"Although ecommerce and online hotel bookings are fast becoming the new order of world business, it is also quite agreeable that there are many people who are yet to embrace this unique but beneficial trend,” said Omolara Adagunodo, Managing Director of Jumia Travel.
She added that in Africa and specifically Ghana, there are unfortunately more offline travelers than those online, which makes it very important to get closer to offline customers both existing and new by the establishment of this outlet. “Osu is a central location in Accra and is easily accessible to all. Travelers both domestic and international have been brought one step closer to travel information as well as hotel and flight bookings. Over the past years, our main mission has been to democratize travel by providing the best available rates to travelers across Africa and this move will give offline travelers the opportunity to access the best rates that the online travelers enjoy as well,” said Omolara.
The offline outlet comes at a time when there is a growing need to convert more offline customers into online ones. The shop is open Monday to Friday between 9:00 am and 5:30 pm. Customers are free to visit and make enquiries as well as book hotels and flights to their favorite destinations.
“Sometimes, people are more comfortable with a human feel when doing business. They trust a brand and the business that comes with it when they can communicate face to face and pay physically to someone. After that, it is quite easy to convince such a person that online business is safe as well because they have experienced business with the same company. This offline outlet is here to eradicate any perception of online fraud and create that human feel about our business,’’ added Bennet Otoo, Public Relations and Marketing Manager of Jumia Travel Ghana.