Jumia banks on Black Friday to grow vendor base by 50% in 2019

By Victor Magunamu, Kenya

Africa’s leading online retailer – Jumia – plans to grow its vendor base from the current 10,000 to 15,000 by 2019.

The firm announced this during its Jumia Black Friday launch event in Nairobi this week.

 “To support the government’s Big Four Agenda on youth employment, we plan to invest significantly in training for small & medium size businesses in 2019. Through this we hope to continue playing a part in the digitization of the economy and job creation,” said Jumia Managing Director, Sam Chappatte.

He added that “SMEs are critical to Kenya’s employment sector - already accounting for over half of the workforce population.”

The Black Friday Vendor Event held annually brings together over 500 vendors in Nairobi in preparation for the Black Friday sales campaign.

This year’s event included a presentation from Trade Ministry Permanent Secretary Chris Kiptoo, who spoke about the impact of e-commerce on employment in the country.

This year’s Black Friday will commence from 2nd November and will last for the entire month. The annual online sales extravaganza will be marked under the theme: Every Friday is Black Friday this November!

Some of first deals during the event will include free delivery for customers who pay with Visa up to Sh250, free orders for Coca Cola bottles and a discount of up to 70 per cent on over one million products.

Jumia expects this year’s Black Friday to be twice as large as 2017, continuing e-commerce’s strong growth.

Jumia’s traffic grew three-fold during last year’s Black Friday, with average sessions per user standing at three. This means customers came back multiple times throughout the event.

About 20 per cent of the visits came from the Jumia app which recorded 150,000 new app downloads over the period of the sale, while the rest were split between mobile web and desktop PCs, an increase over last year’s traffic.

The e-commerce firm saw number of vendors surge three times, listing 20 times more products, with 600,000 products being listed for the sale.

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